If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of September 22:
Social Media Is Much More Than Just Social and Media
"Based on my observations of how most businesses are currently approaching the process of incorporating social media into their marketing plans, I can see that they do not truly understand all of the components of social media." Jure Klepic, partner at Lucule Consulting explains how fully understanding social media makes the difference in the type of results you get when you use it.
Fitness Blogs: Let's Get Physical!
"This week, my focus is on fitness blogs. And, truthfully, fitness should be everyone’s focus every week. As far as I know, these are the only bodies we get. Treating them well through exercise and care should be everyone’s priority. It stands to reason that other parts of our lives will probably see improvement as a result. Commuting can become easier; anxiety can be decreased; weights can even be lifted well into our golden years." Thomas Hynes, manager of blogger relations
Dear Gracie: A Farewell
"I'll be starting a new job next week, so Dear Gracie will be discontinued -- but only for right now. After a brief hiatus, this column will return under a new title with a new author." Thanks, Grace Lavigne, former senior editor at ProfNet for a great column!
SPOTLIGHT: Cheryl Simone, All News 99.1 WNEW (CBS Radio)
"Welcome to our SPOTLIGHT feature, where we highlight a journalist and ProfNet user to share their personal story and insight with you. This SPOTLIGHT belongs to Cheryl Simone, a news anchor and reporter at ALL News 99.1 WNEW (CBS Radio)." This is my interview with a wonderful former colleague and fellow journalist.
Hidden Gems for Social Marketing on a Shoestring from Stella & Dot
"If you’re going to hold a Facebook sweepstakes, give away the sort of prize that will generate true fans to your brand. The common iPad giveaway was not the right choice for online jewelry innovators Stella & Dot. Social Media Director Amy Gilmer says instead they offer up the sort of sparkle their followers savor – a chic necklace or gold cuff." Diane Harrigan, account manager at PR Newswire tells us how to appropriately do social marketing to get results.
#ConnectChat Recap: Hispanic Media 2012
On Tuesday, Sep. 25, we hosted "Hispanic Media 2012," a #ConnectChat featuring Hugo Balta (@HugoBalta), coordinating producer at ESPN and president of The National Association of Hispanic Journalists. Hugo discussed various issues affecting the Hispanic media community including content creation, finding a job, media competition and much more. I hosted this chat and have the recap for you, as well.
Grammar Hammer: October Is the Month of Beer!
"'Oktoberfest,' despite appearances, is not a month-long celebration of beer in October -- it's actually a 16-day yearly festival held in Munich (Germany) since 1810 that begins at the end of September and ends on Oct. 3, which is German Unity Day (similar to our Fourth of July). It is the largest fair in the world with about 6 million people (!) attending to drink vast, vast quantities of delicious beer or 'bier.'" Grace Lavigne tells us how to correctly write the months of the year.
Communicating an Unpopular Decision – Replacement Refs Edition
"People were really upset about that whole replacement referee thing, huh? To quickly sum up the situation for those who weren’t following it, the NFL’s collective bargaining agreement ended at the completion of last season and since no agreement could be reached prior to the beginning of this season, replacement referees were hired. And the results were not good; blown calls, unnecessary fines, dogs and cats living together, mass hysteria! That, combined with learning there will be a bacon shortage, was basically my own personal hell last weekend." Lisa Mokaba, senior associate at InkHouse Media + Marketing writes about having to sometimes make an unpopular decision.
ProfNet Sources Available on NFL Antitrust Lawsuit, Financial Literacy, More
ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You'll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to email@example.com with the industries you cover, and we'll add you to the appropriate edition. This week's list was put together by Maria Perez, director of news operations at ProfNet.
Media News Highlight
Media News Highlight shares articles and stories from the worlds of media and journalism that may be of interest to professionals who work in said industries and newsrooms across the country. We hope these links will help you stay aware of what’s happening in these fields and also provide some advice to help you. Here is this week's highlight by yours truly.
ProfNet, a service of PR Newswire, has helped journalists and experts connect since 1992. Writers can search the ProfNet Connect database of more than 50,000 profiles; send a ProfNet query by email to thousands of subscribers around the globe; or get timely experts and story ideas by email.