If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of September 15:
Blog Notes: Hispanic Heritage Edition
"This week, my focus is on Hispanic blogs. And that’s no coincidence. Hispanic Heritage Month is underway. Clearly, the Hispanic contribution to American society is immense. Just look, well, anywhere! You’ll find it in politics and fashion and travel and food and entertainment and, well, just about everywhere. And obviously there are a ton of great blogs out there documenting this. So, with that in mind, let’s brush up on our Español and enjoy this brief tour of some of the best Hispanic blogs I’ve seen lately." Thomas Hynes, manager of blogger relations provides this wonderful list.
The New York Times Bans Quote Approvals: How to Avoid Misquotes
"Today, The New York Times officially banned “after-the-fact quote approvals.” This is the fairly common request from PR people and spokespeople to approve their quotes following an interview. The Times memo stated that “demands for after-the-fact quote approval by sources and their press aides have gone too far.” Beth Monaghan, principal and co-founder of InkHouse Media +Marketing writes about how to "avoid angering reporters" and "some effective approaches that will reduce the likelihood of a misquote and preserve your good media relationships."
Hispanic Heritage Month: A Personal Story
"Hispanic Heritage Month has begun and I certainly have something to celebrate this year, more so than ever before. It's the first time I honor the month with a very important role, the most important one I'll ever have - - the one as a madre, a mother." I wrote this inspired by my darling baby girl.
Take the 100% Journalism Challenge
"As a journalist, what’s your dream story? What’s the one topic you would love to cover from start to finish, and what’s holding you back?" Maria Perez, director of news operations at ProfNet shares the contest details in this post.
Inside PR Newswire: Meet the Director of Multimedia Engagement for MultiVu
"To some, the idea of walking away from email, Twitter, and Facebook for an hour seems impossible. But Tom Miale looks forward to unplugging for a bit each day. He’s not doing mantras or meditating. Miale spends that hour doing research." Christine Cube, manager of media relations at PR Newswire has the interview.
#ConnectChat: Hispanic Media 2012
"Hispanic media is more prominent than ever with audiences hungrily ingesting the programming on network menus, whether television or radio. Overall, the Hispanic media landscape is changing everyday and affecting not just the audiences but the journalists and others who work to make programming available. Our next #ConnectChat, "Hispanic Media 2012," will feature Hugo Balta, coordinating producer at ESPN and president of the National Association of Hispanic Journalists." I'll be hosting this chat.
Interesting Expert of the Week, Genealogy Edition
"I was born in my grandmother’s house in a small town in Spain, and I can trace my lineage fairly easily -- our family tree was practically tattooed on us from birth. But for many people, their ancestry remains a mystery. So we turned to this week’s Interesting Expert, Megan Smolenyak, to find out more about genealogy, the study of family ancestries and histories." Maria Perez led this interview.
3 Tactics For Integrating Online & Offline Content to Own the ZMOT
The Zero Moment of Truth is that moment in time between a customer’s first exposure to your brand (e.g. an ad, a piece of content) and the moment in which they make the decision to buy. Being present in that moment enables brands to capture this potent opportunity to influence the looming outcome. Being absent from this moment all but ensures a brand is overlooked. Sarah Skerik, vice president of social media at PR Newswire tells us more about the ZMOT in this post.
Expert Alerts: Energy Investment, Digital Marketing, Real Estate, More
ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You'll also find links to job opportunities and other news and resources we think you’ll find useful. Grace Lavigne, senior editor at ProfNet put together this week's alerts summary.
Media News Highlight
Media News Highlight shares articles and stories from the worlds of media and journalism that may be of interest to professionals who work in said industries and newsrooms across the country. This is my summary for the week.
ProfNet, a service of PR Newswire, has helped journalists and experts connect since 1992. Writers can search the ProfNet Connect database of more than 50,000 profiles; send a ProfNet query by email to thousands of subscribers around the globe; or get timely experts and story ideas by email.