If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of September 8:
Small-Business Communicators Monitor Online Conversation With Multiple Channels
"Anyone who has implemented a plan for monitoring online conversations and social media mentions knows how tough tracking all these discussions can be for even the most ambitious and well-intentioned communicator." Sarah Skerik, vice president of social media at PR Newswire discusses a survey which shows how many companies actually monitor what's being said.
Focusing on Entrepreneurs for Hispanic Heritage Month
"Hispanic Heritage Month begins Sept. 15 and runs through Oct. 15, giving business journalists ample time to focus business features on consumers, business owners, workers and investors in the local Hispanic communities. In her latest post on the Reynolds Center for Business Journalism website, veteran financial writer Melissa Preddy shares a few story ideas and resources for business journalists." Shared by Robin J. Phillips, digital director of the Reynolds Center for Business Journalism.
Dear Gracie: Five Instagram Tips for PR Pros
Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. This week she answers the question, "Instagram has been around for a couple of years, but seems to have exploded in popularity recently. How can PR pros use Instagram to increase publicity for clients?"
Media News Highlight
Media News Highlight shares articles and stories from the worlds of media and journalism that may be of interest to professionals who work in said industries and newsrooms across the country. Here's this week's summary.
Do the informal social networks in airports affect security judgments?
"How far do social networks and informal interactions affect the judgments made by airport security personnel during times of crisis? Quite a lot, according to recent research carried out by an international team of specialists in security matters." Alan Kirschenbaum, professor at Technion Israel Institute of Technology explains.
Grammar Hammer: AR! A Pirate Explains Presume vs. Assume
"Ahoy thar mateys! Avast ye -- did ye know Sept. 19 is International Talk Like a Pirate Day? Aye! In honor of this very important holiday, this old grammar salt will teach you the difference between presume vs. assume, so that you always look and sound like true buccaneer. Yo ho ho." Grace Lavigne, senior editor at ProfNet tells us how to correctly use
What Would Ever Possess A Child To Be So Mean?
"Last night I was waiting for my husband to get home, so I turned on the television. With not much to choose from, I settled on the XFactor. I wasn't a fan of it last year. I found Simon Cowell to be brutal and the poor choice of holding court at their homes to be both offensive and rude. I vowed to never watch the show again, but last night, there I was somewhat mindlessly watching it while at the same time I was wrapping up some emails." Christine Agro of The Conscious Mom explains the importance of speaking to out kids about this serious problem.
How a Clownfish Can Unlock Your Company's Content Marketing Budget
"When Drew Davis of Tippingpoint Labs first brought up how "Finding Nemo" could act as the rationale for securing added budget for content marketing, I thought something was fishy. Why would a Pixar fish flick -- albeit the most successful DVD ever -- provide suitable ammo to change the budgetary habits of a CMO?" Malcolm Atherton, account manager at PR Newswire explains why.
#ConnectChat Recap: Tips for Using Photos for PR
"Visuals are playing an increasingly important role in companies’ PR and marketing efforts. A good photo can increase visibility for your news release, and photo-sharing sites like Pinterest and Instagram are more popular than ever. So, what makes a good photo? What should companies be thinking about when looking to increase their use of photos in their PR and marketing campaigns?Jill Ulicney, PR Newswire’s manager of photo products, answered these questions and more during our latest #ConnectChat, which took place Tuesday, Sept. 11. Maria Perez, director of news operations at ProfNet hosted this latest chat.
Expert Alerts: Libya Violence, Airport Security, Water Conservation, More
ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You'll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to email@example.com with the industries you cover, and we'll add you to the appropriate edition. This week's alert was put together by Grace Lavigne.
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