If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of August 25:
Media News Highlight shares articles and stories from the worlds of media and journalism that may be of interest to professionals who work in said industries and newsrooms across the country. Here's this week's summary by yours truly.
Is Content Marketing a New Public Relations Discipline?
"Is content marketing really PR? The immediate answer is 'No,' but after a moment’s reflection, that answer may start to inch toward 'Maybe.'" Sarah Skerik, vice president of social media at PR Newswire addresses the question.
#ConnectChat Recap: Open Social Collaboration for PR Pros
"In this week's #ConnectChat on Tuesday, Aug. 28, we featured PR and social media expert Sarah Evans (@prsarahevans) who discussed "Open Social Collaboration for PR Pros." The chat featured information on this innovative Web-based browser platform that helps professionals and non-professionals set goals, streamline tasks, share information and connect with others -- with specific tips for PR and media professionals." The chat was led by Grace Lavigne, senior editor at ProfNet.
"A career in human resources can be extremely fulfilling. There's no other industry where you can work directly with people, balancing the sometimes conflicting needs of management while ensuring a happy, cohesive team. It takes a certain kind of personality to thrive—you must be organized, patient and fairway else does it take? Check out our list of the signs you work in HR. Does this sound like you?" Joseph Fung, CEO of Tribe PR provides some witty insight on the industry.
"This is part of a biweekly series on tools, resources and apps to help PR and media professionals be more productive and effective." This week Jason Hahn, senior editor at ProfNet tells us about timeStats, "a free Google Chrome extension that keeps track of your online browsing habits and generates colorful charts detailing which sites you spend the most time with, along with other interesting and useful information."
Freelance Focus: Protecting Your Story Idea
This week’s question comes from a recent graduate who is dipping her toes in the freelance waters: “I have some hesitations about putting my work out there. If I have a story idea to pitch, how do I protect it? I don't want to put out what I think is a great idea and have that publication steal it and have a staff writer do it. So, what do I do?” Maria Perez, director of news operations at ProfNet provides the answer.
LinkedIn Thrives While Others Crash
"I recently went on LinkedIn for the first time in a few months, and was impressed with the changes the social network made. While some of the updates are reminiscent of Facebook, LinkedIn still manages to maintain its professional appearance. I see myself using the site more and more for professional connections -- and it looks like I’m not the only one." Maria Perez wants to know--are you using LinkedIn?
Live From the Republican National Convention: It’s PR Newswire
"All of us at at PR Newswire are proud of our role at both the Republican and Democratic conventions. But what does it mean when a wire service is selected to be the “official wire service” of organizations like the RNC and DNC?" Sarah Skerik explains exactly what PR Newswire's role is at these very important political events.
Weekly Roundup: Journalism Careers, Empire State Building Shooting and BuzzFeed
The following is a roundup of 10 interesting PR- and media-related stories found online last week by Jason Hahn.
Risk Capital is a Lock; the American People Have the Key
"The risk-reward calculus in Capital allocation decision making is something fool.com readers know a lot about. We see it as part of our challenge as individual investors: the all-important Alpha. "Normies" assume we're talking about Dog Whisperer training techniques, but we know it as the Holy Grail metric to size up any investment project." David Harvilicz, CEO of When You Wish, explains in this blog post.
ProfNet, a service of PR Newswire, has helped journalists and experts connect since 1992. Writers can search the ProfNet Connect database of more than 50,000 profiles; send a ProfNet query by email to thousands of subscribers around the globe; or get timely experts and story ideas by email.
