If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of June 30:
The Fine Line Between Your Professional Brand and Your Organization's Reputation
Sarah Skerik, vice president of social media at PR Newswire shares her thoughts on guidelines anyone who associates themselves with a brand in social networks should consider adhering to when engaging in conversation online.
This is MEDIAware, PR Newswire's Audience Research Department newsletter, featuring media news and job changes in the last month and compiled by Kevin Frey, senior media researcher at PR Newswire.
Where Did Your Experts Pop up in June?
Here is a sampling of the media outlets that used ProfNet in June 2012 shared by Maria Perez, director of news operations at ProfNet.
Expert Alerts: Workplace Fashion, Social Media Branding, Gaming, More
ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You’ll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to email@example.com with the industries you cover, and we'll add you to the appropriate edition. Compiled by Grace Lavigne, senior editor at ProfNet.
Weekly Roundup: The iPhone and News, Email Pitches, and Process Journalism
The following is a roundup of 10 interesting PR- and media-related stories found online last week, shared by Jason Hahn, senior editor at ProfNet.
Cuba – A Treat for the Senses
Dave Wiggins, partner at Widness & Wiggins PR tells us about the sounds, smells, sights and tastes of his recent trip to Cuba.
7 Business Lessons From Your Dog
"Anyone who has ever had a dog can tell you they’ve learned a lot from their furry friend: an appreciation for the simple things in life; the comfort of a good hug; the beauty of afternoon naps; the value of good friends; the power of unconditional love. But our pups can also teach us a few lessons that translate into the business world." Maria Perez, director of news operations at ProfNet provides the insight.
Social Media Influence a la The Breakfast Club
"While there is not a one-size-fits-all strategy for identifying and engaging with social media influencers, analyzing the dynamics of a high-school class can actually provide insight into the makeup of the players in the vast social media space. The personas below should remind you of some of your friends past, but if you weren’t the Zack Morris or Kelly Kapowski of your high-school class — or you just prefer not to think back to those years — pop in your favorite John Hughes film or watch a rerun of an early '90s television show and it should do the trick." Which of these personas are you? Meryl Serouya, marketing & communications associate at PR Newswire gives us some options to think about.
Fashion Blogs: Strike a Pose
"This week, my focus is on fashion blogs. For some, fashion can be an obsession, a path toward spirituality, even a form of fitness. But no matter how much you love your wardrobe, everyone's got to dress themselves. And, no matter what anyone tells you, everyone wants to look their best. Luckily, there are options out there for people of all budgets and all styles." Thomas Hynes, manager of blogger relations at PR Newswire tells us about his favorite fashion blogs.
Covering Hospitals: An Introduction
"Karl Stark, health and science editor at the Philadelphia Inquirer, outlines the four main types of hospital stories, core concepts and terms, challenges and opportunities, and six key useful documents. You can read it here." This post was shared by Robin Phillips, digital director at the Reynolds Center for Business Journalism.
ProfNet, a service of PR Newswire, has helped journalists and experts connect since 1992. Writers can search the ProfNet Connect database of more than 50,000 profiles; send a ProfNet query by email to thousands of subscribers around the globe; or get timely experts and story ideas by email.