If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts between June 23 and July1:
Social Media Influence a la The Breakfast Club
"While there is not a one-size-fits-all strategy for identifying and engaging with social media influencers, analyzing the dynamics of a high-school class can actually provide insight into the makeup of the players in the vast social media space. The personas below should remind you of some of your friends past, but if you weren’t the Zack Morris or Kelly Kapowski of your high-school class — or you just prefer not to think back to those years — pop in your favorite John Hughes film or watch a rerun of an early '90s television show and it should do the trick." Which of these personas are you? Meryl Serouya, marketing & communications associate at PR Newswire gives us some options to think about.
#ConnectChat: Halfway Through 2012
Our next #ConnectChat will be a special, fun event with plenty of chatting and hopefully, more fun! I'm calling it a "halfway through" update where we can focus on the challenges and the success we've had during the first half of 2012. Join me on Tuesday, July 3, from 3 to 4:30 p.m. EDT.
Washington, D.C.: Where News Stories Begin & How PR Can Take Advantage
"Bills and issues are debated daily when the Hill is in session, shaping news coverage nationwide (and even worldwide). If your organization has an opinion relating to pending legislation or court rulings, then you have an opportunity to garner some attention and coverage the point of view your organization supports. How can you do this?" Sarah Skerik, vice president of social media at PR Newswire tells you exactly how in this post.
Patients Force Progress for Hospitals to Use Social
"It used to be that you would visit your doctor, receive a diagnosis and let nature take its course. These days, in addition to routine doctor visits, many patients are taking matters into their own hands and using social media to help direct their medical journey." Christine Cube, media relations manager at PR Newswire tells us how people are takiole in their health care using social media.
Fashion Blogs: Strike a Pose
"This week, my focus is on fashion blogs. For some, fashion can be an obsession, a path toward spirituality, even a form of fitness. But no matter how much you love your wardrobe, everyone's got to dress themselves. And, no matter what anyone tells you, everyone wants to look their best. Luckily, there are options out there for people of all budgets and all styles." Thomas Hynes, manager of blogger relations at PR Newswire tells us about his favorite fashion blogs.
7 Business Lessons From Your Dog
"Anyone who has ever had a dog can tell you they’ve learned a lot from their furry friend: an appreciation for the simple things in life; the comfort of a good hug; the beauty of afternoon naps; the value of good friends; the power of unconditional love. But our pups can also teach us a few lessons that translate into the business world." Maria Perez, director of news operations at ProfNet provides the insight.
Weekly Roundup: 'Officials Say' Journalism, Pitching Journalists and Apple vs. Microsoft
The following is a roundup of 10 interesting PR- and media-related stories found online last week by Jason Hahn, senior editor at ProfNet.
Covering Hospitals: An Introduction
"Karl Stark, health and science editor at the Philadelphia Inquirer, outlines the four main types of hospital stories, core concepts and terms, challenges and opportunities, and six key useful documents. You can read it here." This post was shared by Robin Phillips, digital director at the Reynolds Center for Business Journalism.
Interesting Expert of the Week, Numismatics Edition
If you know what numismatics is, you’ll likely find this week’s featured expert as interesting as I do. By day, Donn Pearlman is president of Donn Pearlman & Associates, a public relations and marketing communications planning firm in Las Vegas. By night, he collects rare coins and paper money, sports memorabilia, comic books, and entertainment and celebrity memorabilia. Maria Perez has the interview.
Grammar Hammer: Happy Fourth or 4th of July?
For this year's Independence Day, we have three very simple rules on when to write out numbers and when to use numerals. Our own Dear Gracie explains.
ProfNet, a service of PR Newswire, has helped journalists and experts connect since 1992. Writers can search the ProfNet Connect database of more than 50,000 profiles; send a ProfNet query by email to thousands of subscribers around the globe; or get timely experts and story ideas by email.