If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of June 4:
Grammar Hammer: "Mad Men" Gets Hanged or Hung?
Have you ever been confused by how to use the words hanged or hung? Our own Grace Lavigne, editor at ProfNet explains the differences and helps us clarify this issue.
Five Updates to the 2012 Associated Press Stylebook
"The 2012 Associated Press Stylebook has arrived, containing more than 270 new and updated entries in fashion, broadcast and social media that will help writers perfect their prose. Before thumbing through the nearly 500-page news writing guide, here are five important updates to the revised edition." Steve Vittorioso, account executive at InkHouse provides an update.
7 Deadly Social Sins
"Earlier this week, I attended my first BlogWorld & New Media Expo, a three-day conference and tradeshow for bloggers, podcasters, Web content creators and social media innovators. While I wasn’t able to attend all 130+ sessions, I did listen in on some very good ones and will be recapping them here over the next few days. First up was the opening session, '7 Deadly Social Sins,' presented by the likeable and funny Scott Stratten." Maria Perez, director of news operations at ProfNet gives us a recap of this session.
Tool Spotlight: Infogr.am
This is part of a biweekly series by Jason Hahn, senior editor at ProfNet, on tools, resources and apps to help PR and media professionals be more productive and effective.
How the PR Team Can Boost Website Ranking With Twitter
According to a ground-breaking study performed by UK digital agency Branded3, there is a strong positive correlation between the number of tweets of a URL, and its corresponding Google ranking. The study suggests that a web page’s search rankings start to improve when its URL has received 50 tweets, but the real benefits start to accrue after a web site is tweeted more than 1,000 times. Sarah Skerik, vice president of social media at PR Newswire explains the results of the study in this blog post.
Putting Yourself in the Client’s Shoes
"You may be a media maven or a social superstar, an astute strategist or a canny writer, but in the PR agency world, this means little if the client ain’t happy." Samantha McGarry, vice president at InkHouse Marketing shares some suggestions on how to develop a good working relationship with your clients.
PR Fail: Dismembered bodies, gunned-down landlords
"Here’s a press release and PR fail that provide a double take and a serious lesson for every junior public relations pro. Unfortunately, it comes from a big agency that should know better." Jeff Domansky, CEO of Peak Communications, Inc. tells us exactly why the news release he discusses in this blog post was a terrible idea.
MEDIAware, PR Newswire's Audience Research Department newsletter, featuring media news and job changes in the last month, is now available. Here is a sampling of this month's edition compiled by Kevin Frey, senior media researcher at PR Newswire.
Dear Gracie: How to Tactfully Edit Someone's Writing
See what our Dear Gracie had to say when she was asked, "I'm an editor of a publication that accepts submissions from freelancers. It's my job to approve or critique the freelancers' work. Sometimes the submissions are bad (really bad). How do I let them know that without being unnecessarily cruel, while still getting my point across?"
You Scratch our Back… Why China’s Tax Cuts & Interest in Europe could Essentially Contribute to Global Monetary Rebalance
"It was hard to ignore the swells in yesterday’s U.S. stocks that took place in response to speculation of global policy makers’ possible plans for economic growth stimulation. However, the US wasn’t the only country to see its stock prices move up so aggressively. CNN reported China’s overseas investments surged to more than $21B, as state-owned companies obtained various global resource-related assets." Michelle Heath, CMO at Currensee explains a sometimes difficult to understand situation and why these unfolding events can be beneficial.
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