If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of May 21:
Top Tips for Generating Earned Media from the Earnies Winners
(Last) week, our five Earnies winners had the opportunity to share their earned media campaign successes and offer best practices to our attendees. The hour was chock full of creativity and informative conversation. Taking into account the insights of our expert judges, Matt Johnston and Dierdre Breakenridge, we certainly covered a lot of strategic ground. In case you missed it, here’s a quick recap highlighting the takeaways that you can apply to your own campaigns. Meryl Serouya, marketing and communications associate at PR Newswire provides highlights from this wonderful event.
Grammar Hammer: Parenthetical Adjectives and Adjectival Phrases
What do you think of when someone says "ballet"? A thin woman in a pink tutu with graceful arms? An elegantly dressed older couple clapping politely in a darkened theater? Toe shoes and dramatic music? Ballet is a sophisticated art form that expresses human sentiments, non-verbally, through the human form in motion. So what does it have to do with grammar? Find out in this post from Grace Lavigne, senior editor at ProfNet.
Expert Alerts: Dentistry, Olympics, Substance Abuse, More
ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You’ll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to email@example.com with the industries you cover, and we'll add you to the appropriate edition. Jason Hahn, senior editor at ProfNet compiles the updates.
#ConnectChat Recap: Best Practices for Social Media Privacy
On Tuesday, May 22, we hosted a #ConnectChat featuring Ari Zoldan, CEO of Quantum Networks. He discussed the various ways in which to protect yourself and your company, shared information on what is appropriate for a company and individual to do and not do, what should never be mentioned, as well as other useful information as it relates to social media privacy. Here's the recap of the last chat I hosted.
10 Tips for Building Relationships with Reporters
"When you pitch a reporter with a great story idea, remember that reporters aren’t looking to find a new best friend. They’re looking for experts and sources who can give them information they need to write their stories. Too many PR people try to become reporters’ friends by asking about their weekend activities, their families and the like. Stop. They don’t want a new BFF. Here are 10 free publicity tips to build a strong relationship with any reporter and improve your media relations..." Dan Janal, president of PR Leads Expert Resource Network shares his suggestions.
Is it Time for a Mobile App Makeover?
"In periods of rapid and accelerated development, there are often pioneering innovations that at first release fall short of expectations. Even the most innovative companies in the world like Apple have had their share of missteps before reaching their ultimate goal. Despite the failure of the “Newton”, the company’s first attempt at a PDA type device, Apple went on to completely dominate the tablet and smartphone markets with the iPhone, and later, the iPad...here are four tips for brands and retailers to keep in mind when creating a new and improved App..." Sean Ford, COO & CMO of Zmags gives us some great suggestions in this post.
Green Blogs: Let’s Tree Hug it Out
This week my focus is on green blogs. What I keep learning is that green pervades most things. Whether it’s pet care or fashion or business or parenting, there’s always a green option. What’s more, environmentalism is no longer the fringe cause it once was. Nearly every car maker has a hybrid option. Fair trade, recycling and organic are commonplace terms in our vernacular. And, truthfully, that’s probably not a bad thing. Given the stakes of ecological degradation, going green might be our best option. So with that in mind, let’s opt for halogen bulbs, mind our carbon footprint and enjoy this brief tour of some of the best green blogs I’ve seen. Thomas Hynes, manager of blogger relations at PR Newswire provides his top choices.
Paywalls Are Paying off for Newspapers
According to the New York Times Media Group, circulation revenue has steadily increased since the introduction of the paywall a year ago. Maria Perez, director of news operations at ProfNet has the story.
Weekly Roundup: What Bloggers Want, Magazine Covers and Aggregation
The following is a roundup of 10 interesting PR- and media-related stories found online last week compiled by Jason Hahn.
Are bystander assault videos corrupting us?
Last week when I was watching a video of someone getting jumped on and assaulted for one of their electronic gadgets, I started to think that I was an awful person for watching. I felt bad for the guy getting assaulted in the video and I felt I needed to repent, somehow. Why was I looking at this? Was it just because it was there and so easily available or was it because I've become corrupt? Here are my thoughts on this worrisome subject.
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