If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of April 16:
Improvements Still to Come on New Query Feed
We've rolled out some substantial changes to the ProfNet website and query feed. While the feedback was mostly positive, we did receive a few suggestions on ways we can change the query feed to make it more useful. Maria Perez, director of news operations at ProfNet explains the changes in detail.
Parenting Blogs: The Daddy Bloggers
A lot of people know mommy bloggers -- and we’ll get to them next week -- but this week I want to discuss the growing pack of publishing paterfamiliases. Sure, they’re slightly less involved in the whole childbirth process, but they’ve still got a role to play. Dads can cook. Dads can stay at home to raise the kids. Sometimes, they can even have sole custody. And when it comes to these five bloggers, they’ve got a lot of wisdom and experiences to share. Thomas Hynes, manager of blogger relations at PR Newswire shares some great daddy blogs with us.
Weekly Roundup: Product Journalism, Content Curation and Social Media
The following is a roundup of 10 interesting PR- and media-related stories found online last week by Jason Hahn, senior editor at ProfNet.
Want Headlines? Have a Unique Viewpoint, and Tell it Well
"How you say it is just as important as what you say. The good news: reaching your target audience used to be a lot more difficult before the days of social media and online news. The bad news: getting attention used to be a lot easier." Beth Monaghan, principal and co-founder of InkHouse Media + Marketing provides some advice on how to make your messages more compelling.
Dear Gracie: Pros and Cons of In-House vs. Agency PR
Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. This week she answers the question, "I'm a communications student who is about to graduate this spring. I want to go into PR, and am wondering: what are the pros and cons of working in-house vs. for an agency?"
Interesting Expert of the Week, Zappa Edition
Which prolific American composer was a fan of modern classicists such as Edgard Varèse and Igor Stravinsky, and began writing classical works while still in high school? The answer may surprise you: Frank Zappa, better known as the founder of the Mothers of Invention. Zappa’s life and music are the subject of a course taught by Joseph chair of the Division of Composition Studies at the University of North Texas. Maria Perez brings us this interview.
Study Finds That People Want Local News, and are Willing to Pay for it
"The digital evangelists have long preached that newspapers are dead or dying, and since the vast majority of this country's 1,300 or so papers are small, local publications, that would mean many of them are doomed. But a new study by the by the Pew Research Center's Project for Excellence in Journalism finds that a whopping 72 percent of adults follow local news quite closely, and that local papers 'are by far the source they rely on for much of the local information they need.'" Tony Rogers, journalism professor, shares information about this latest study.
#ConnectChat Recap: Non-PR Skills Every PR Professional Needs
In this week's #ConnectChat on Tuesday, April 24, we featured PR pro Susan Tellem who discussed "Non-PR Skills Every PR Professional Needs," including advice on if a master's degree in PR is valuable, how to develop and demonstrate social media prowess and more. Grace Lavigne, senior editor at ProfNet provides the recap.
3 Basic Perceptions of Content You Should Have For Successful Marketing
On April 3rd PR Newswire teamed up with the Business Development Institute to bring together three experts on content marketing in Dallas to share knowledge and thoughts on the subject. Victoria Harres, director of audience development at PR Newswire had the pleasure of being the moderator for the event.
Twenty Signs You Might Be a Word Nerd
"I’ve been obsessed with words since elementary school. I would constantly write thank-you notes to my grandmother for her homemade cooking, news stories about pretend robbers vandalizing my neighborhood and book reports for English class. My mother wasn’t surprised in the least when I turned my love of writing into a communications career." Steve Vittorioso, account manager at InkHouse helps ask the questions that may or may not prove that you're a word nerd.
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