Evelyn Tipacti's blog listings. Feed Zend_Feed_Writer 1.10.8 (http://framework.zend.com) http://www.profnetconnect.com/evelyntipacti Media 411: 5 Ways to Build Your Listening Skills

Photo courtesy of bing.

As a journalist you are taught to listen but when you cover a story are you really listening or are you simply waiting to respond instead of understanding what the person you’re interviewing is trying to say?

Falling into a comfort zone can also happen once you’ve been a journalist long enough. However, it’s necessary to improve your skills and learn new ways to get a story and get information. Listening to what’s around you is the key. But how to do that?

The Local News Lab addressed this very topic written by Josh Stearns. He writes, “Listening is after all not a passive act, but rather an active skill that we can learn and employ strategically. As the examples above make clear there are many different kinds of listening with different goals and outcomes.”

Stearns maps out five models for listening at the intersection of newsrooms and communities:

  • Listening to sources and interviewees: One of the most fundamental parts of journalism is listening to the sources who make up our stories. Too often, however, we turn to the same voices. Part of listening better will be listening to find new sources and looking for new perspectives. (See for example the SourceOfTheWeekTumblr run by NPR.)
  • Listening for story ideas: Journalists listen to their communities to discover new story ideas. Curious City takes this idea further by not just listening for story ideas but also listening to community priorities. Rather than an editor deciding which story gets covered, the community gets to decide. There is also interesting work happening in social listening at organizations like Upwell.
  • Listening for feedback: Listening shouldn’t stop once a story is published. Newsrooms should actively invite community feedback on stories. This goes beyond having a comment section, to actually creating venues for stakeholders to respond to the reporting in a sustained way. For example, Chalkbeat…

To read the complete story, please click here

0 Comments - Leave a Comment
]]>
Thu, 20 Nov 2014 16:24:21 -0600 http://www.profnetconnect.com/evelyntipacti/blog/2014/11/20/media_411:_5_ways_to_build_your_listening_skills http://www.profnetconnect.com/evelyntipacti/blog/2014/11/20/media_411:_5_ways_to_build_your_listening_skills

Photo courtesy of bing.

As a journalist you are taught to listen but when you cover a story are you really listening or are you simply waiting to respond instead of understanding what the person you’re interviewing is trying to say?

Falling into a comfort zone can also happen once you’ve been a journalist long enough. However, it’s necessary to improve your skills and learn new ways to get a story and get information. Listening to what’s around you is the key. But how to do that?

The Local News Lab addressed this very topic written by Josh Stearns. He writes, “Listening is after all not a passive act, but rather an active skill that we can learn and employ strategically. As the examples above make clear there are many different kinds of listening with different goals and outcomes.”

Stearns maps out five models for listening at the intersection of newsrooms and communities:

  • Listening to sources and interviewees: One of the most fundamental parts of journalism is listening to the sources who make up our stories. Too often, however, we turn to the same voices. Part of listening better will be listening to find new sources and looking for new perspectives. (See for example the SourceOfTheWeekTumblr run by NPR.)
  • Listening for story ideas: Journalists listen to their communities to discover new story ideas. Curious City takes this idea further by not just listening for story ideas but also listening to community priorities. Rather than an editor deciding which story gets covered, the community gets to decide. There is also interesting work happening in social listening at organizations like Upwell.
  • Listening for feedback: Listening shouldn’t stop once a story is published. Newsrooms should actively invite community feedback on stories. This goes beyond having a comment section, to actually creating venues for stakeholders to respond to the reporting in a sustained way. For example, Chalkbeat…

To read the complete story, please click here

0 Comments - Leave a Comment
]]>
0
Media 411: 5 Tools for Social Media Monitoring

Photo Courtesy of bing

In previous columns I have indicated my admiration for the site journalism.co.uk. It’s a wonderful site to visit if you’re a journalist and once again, they have done a great job with writing about a topic of interest to those who work in the media. This time they write about social media monitoring and the best tools available as recommended by Storyful

Monitoring and verifying news from social media is far from simple but the tools exist to help journalists find good information they can separate from the bad they don’t need. 

"By effectively organizing social media you are able to listen to those conversations and exclude all of the crap that you don't really need to listen to," explained Malachy Browne, news editor at Storyful.

Below are five tools that Browne recommends for monitoring and verifying information from social media.

Google Maps

Alongside establishing the original source of any information posted to social media, discovering the location of the source is also key to verifying that content, said Browne. 

One of the ways Storyful does this is by taking note of any landmarks or distinctive buildings featured in photos and videos, and attempting to verify the location using satellite imagery from Google Maps or geo-located photographs posted online.

"When the Iraqi military put out videos of strikes on Islamic State targets, sometimes those videos will have the latitude and longitude, or some reference to it, and we'll check the satellite imagery to make sure that they are actually bombing a place that is in Islamic State hands and that it is where it says it is," explains Browne.

Tweetdeck

Twitter is Storyful's "primary signal" for breaking news and eyewitness media, said Browne, explaining that Tweetdeck was an essential tool for organizing and monitoring tweets.

"By having well-curated lists, very good search terms [and] understanding the filters on Tweetdeck, that allows you to exclude a lot of the noise that you may not be interested in and focus on the beat that you're given for a particularly day," he said.

Browne also recommended that journalists spent time and effort into curating effective Twitter lists, added that monitoring "a really tightly curated list" is very often the best way to find breaking stories.

Storyful has curated more than 560 Twitter lists for various locations and topics, said Browne, some of which are public.

For example, for a recent Twitter list to monitor news on Ebola he pulled in any relevant accounts from Storyful's existing location lists covering the affected areas, before contacting key agencies and organisations connected to the crisis to see what other accounts he should be following.

"It's a bit labor intensive... but you reap the rewards from it," he said.

To continue reading, please click here for the complete and original article from journalism.co.uk.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
]]>
Thu, 13 Nov 2014 13:15:37 -0600 http://www.profnetconnect.com/evelyntipacti/blog/2014/11/13/media_411:_5_tools_for_social_media_monitoring http://www.profnetconnect.com/evelyntipacti/blog/2014/11/13/media_411:_5_tools_for_social_media_monitoring

Photo Courtesy of bing

In previous columns I have indicated my admiration for the site journalism.co.uk. It’s a wonderful site to visit if you’re a journalist and once again, they have done a great job with writing about a topic of interest to those who work in the media. This time they write about social media monitoring and the best tools available as recommended by Storyful

Monitoring and verifying news from social media is far from simple but the tools exist to help journalists find good information they can separate from the bad they don’t need. 

"By effectively organizing social media you are able to listen to those conversations and exclude all of the crap that you don't really need to listen to," explained Malachy Browne, news editor at Storyful.

Below are five tools that Browne recommends for monitoring and verifying information from social media.

Google Maps

Alongside establishing the original source of any information posted to social media, discovering the location of the source is also key to verifying that content, said Browne. 

One of the ways Storyful does this is by taking note of any landmarks or distinctive buildings featured in photos and videos, and attempting to verify the location using satellite imagery from Google Maps or geo-located photographs posted online.

"When the Iraqi military put out videos of strikes on Islamic State targets, sometimes those videos will have the latitude and longitude, or some reference to it, and we'll check the satellite imagery to make sure that they are actually bombing a place that is in Islamic State hands and that it is where it says it is," explains Browne.

Tweetdeck

Twitter is Storyful's "primary signal" for breaking news and eyewitness media, said Browne, explaining that Tweetdeck was an essential tool for organizing and monitoring tweets.

"By having well-curated lists, very good search terms [and] understanding the filters on Tweetdeck, that allows you to exclude a lot of the noise that you may not be interested in and focus on the beat that you're given for a particularly day," he said.

Browne also recommended that journalists spent time and effort into curating effective Twitter lists, added that monitoring "a really tightly curated list" is very often the best way to find breaking stories.

Storyful has curated more than 560 Twitter lists for various locations and topics, said Browne, some of which are public.

For example, for a recent Twitter list to monitor news on Ebola he pulled in any relevant accounts from Storyful's existing location lists covering the affected areas, before contacting key agencies and organisations connected to the crisis to see what other accounts he should be following.

"It's a bit labor intensive... but you reap the rewards from it," he said.

To continue reading, please click here for the complete and original article from journalism.co.uk.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
]]>
0
Insider Tips on Pitching Business Media The Publicity Club of New York (#PCNY) held a panel discussion with five influential business journalists about what they cover and how they like to be pitched.

Photo Courtesy of Peter Himler, PCNY.
(Left to Right) Nicholas Carlson, Peter Lauria, Tracy Corrigan, Tom Giles, Sandy Cannold.

Here are just some of their suggestionswhich you should keep in mind when pitching clients to these media outlets:

Nicholas Carlson, Chief Correspondent, Business Insider

  • Business Insider is interested in politics, lifestyle, markets – anything a professional wants to read.
  • What you think is a story, is not (necessarily) a story. We think, “What does reader want to read?” Also, “Do I want to read this on a Saturday?”
  • Get clients talking about stories, people, companies we’re interested in covering.
  • Think like a reporter – know who the power players are and let me know if you have the connections.
  • Business Insider wants entrepreneurial stories. For example, the single mom who makes millions. There’s always room for these, not just big name companies.
  • 95% of the time, announcements are not news.
  • We do focus on charts that tell a story but ones that tell a story itself.

Peter Lauria, Business Editor, BuzzFeed

  • BuzzFeed has 175 million unique visitors a month. 75% comes from social media.
  • There are two types of business audiences: the historic business reader, someone who watches CNBC; millennials, those who read the Wall Street Journal.
  • If we get an exclusive, people are going to share it. We want exclusives and people will read them.
  • The most value someone in PR can bring is to connect me.
  • There are two types of PR people: the one-time pitch that won’t work and that won’t last and the one who reaches out and says, “I rep this company and have this guy who can talk about ‘X.’ Want to meet him?” Type two is best.
  • If you’re good at PR you will be called first since I know you’ll connect me.
  • Best exclusives include company A is buying company B as told by someone who knows but when an official announcement hasn’t been made.

Tracy Corrigan, Digital Editor, The Wall Street Journal

  • 1, 800 staff, half are in the United States.
  • We use video by our own journalists as well as a video team.
  • When you pitch think about visuals. We don’t want a guy in a suit and tie.
  • "Think about the visual component of the story you're pitching."
  • We expect our reporters to participate in social media.
  • Find angles when you pitch. For example, how is viral marketing affecting a company? SEO?
  • We encourage reporters to have relationships with senior management, not just the executives.
  • With regards to infographics, the data has to tell a story.

Tom Giles, Managing Editor, U.S. Company News, Bloomberg News

  • 320, 000 financial subscribers
  • Bloomberg produces more than 5,000 stories a day.
  • Take time to get to know people in the beat you cover.
  • In the era of social media there is no excuse for missending email, etc.
  • Invest the time over a long period of time to get to know the journalist as a person, not “Here’s a pitch. Cover it.”
  • Follow me on Twitter.
  • Don’t as to be connected on LinkedIn unless I know you.
  • Send emails.
  • Please don’t’ call about the email you just sent.
  • “Don’t hate me because I’m digital.” Please don’t ask for the ‘print’ person. The work we do appears across a multitude of platforms.
  • We care about startups. They give insight into companies we care about.
  • I get access from those in PR, not ideas. Be “someone in the room.” If I can’t have the CEO, give me someone who knows what’s going on.
  • We like getting access to CEO, CFO, COO, but sometimes someone on a lower scale works better.

Sandy Cannold, Executive Producer, CNBC “Squawk Box”

  • CNBC is an investor network covering money, markets.
  • We want entrepreneurs, disruptors, interesting characters in business, big guests, news makers and breakers.
  • Have clients understand that if they’re in the rundown (map for show producers and staff that indicates what story is airing, etc.) it doesn’t meant they’ll make it to air. It’s just the reality.
  • Email is the only way to reach me, occasionally on Twitter. “Morning producers don’t sleep. “
  • No LinkedIn.
  • Big name guests go to higher end members of team so keep that in mind when you pitch.
  • We prefer to be exclusive and if we see you on a competitor, it’s not great but we at least have to be first.
  • We look for stories with great backstories. For example, ordinary people with ideas who became millionaires.
  • If a client is featured in a publication, send it to us. It will be part of the backstory.
  • We want a provocative point of view and people who are willing to express that. Those who are willing to take on companies like Apple or Netflix. That becomes a very shareable story.
  • It helps if we can call you at a moment’s notice. That’s an important layer of the relationship between journalists and PR .

 To listen to the complete panel discussion, please click here.

 Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

 

0 Comments - Leave a Comment
]]>
Mon, 10 Nov 2014 11:17:49 -0600 http://www.profnetconnect.com/evelyntipacti/blog/2014/11/10/insider_tips_on_pitching_business_media http://www.profnetconnect.com/evelyntipacti/blog/2014/11/10/insider_tips_on_pitching_business_media The Publicity Club of New York (#PCNY) held a panel discussion with five influential business journalists about what they cover and how they like to be pitched.

Photo Courtesy of Peter Himler, PCNY.
(Left to Right) Nicholas Carlson, Peter Lauria, Tracy Corrigan, Tom Giles, Sandy Cannold.

Here are just some of their suggestionswhich you should keep in mind when pitching clients to these media outlets:

Nicholas Carlson, Chief Correspondent, Business Insider

  • Business Insider is interested in politics, lifestyle, markets – anything a professional wants to read.
  • What you think is a story, is not (necessarily) a story. We think, “What does reader want to read?” Also, “Do I want to read this on a Saturday?”
  • Get clients talking about stories, people, companies we’re interested in covering.
  • Think like a reporter – know who the power players are and let me know if you have the connections.
  • Business Insider wants entrepreneurial stories. For example, the single mom who makes millions. There’s always room for these, not just big name companies.
  • 95% of the time, announcements are not news.
  • We do focus on charts that tell a story but ones that tell a story itself.

Peter Lauria, Business Editor, BuzzFeed

  • BuzzFeed has 175 million unique visitors a month. 75% comes from social media.
  • There are two types of business audiences: the historic business reader, someone who watches CNBC; millennials, those who read the Wall Street Journal.
  • If we get an exclusive, people are going to share it. We want exclusives and people will read them.
  • The most value someone in PR can bring is to connect me.
  • There are two types of PR people: the one-time pitch that won’t work and that won’t last and the one who reaches out and says, “I rep this company and have this guy who can talk about ‘X.’ Want to meet him?” Type two is best.
  • If you’re good at PR you will be called first since I know you’ll connect me.
  • Best exclusives include company A is buying company B as told by someone who knows but when an official announcement hasn’t been made.

Tracy Corrigan, Digital Editor, The Wall Street Journal

  • 1, 800 staff, half are in the United States.
  • We use video by our own journalists as well as a video team.
  • When you pitch think about visuals. We don’t want a guy in a suit and tie.
  • "Think about the visual component of the story you're pitching."
  • We expect our reporters to participate in social media.
  • Find angles when you pitch. For example, how is viral marketing affecting a company? SEO?
  • We encourage reporters to have relationships with senior management, not just the executives.
  • With regards to infographics, the data has to tell a story.

Tom Giles, Managing Editor, U.S. Company News, Bloomberg News

  • 320, 000 financial subscribers
  • Bloomberg produces more than 5,000 stories a day.
  • Take time to get to know people in the beat you cover.
  • In the era of social media there is no excuse for missending email, etc.
  • Invest the time over a long period of time to get to know the journalist as a person, not “Here’s a pitch. Cover it.”
  • Follow me on Twitter.
  • Don’t as to be connected on LinkedIn unless I know you.
  • Send emails.
  • Please don’t’ call about the email you just sent.
  • “Don’t hate me because I’m digital.” Please don’t ask for the ‘print’ person. The work we do appears across a multitude of platforms.
  • We care about startups. They give insight into companies we care about.
  • I get access from those in PR, not ideas. Be “someone in the room.” If I can’t have the CEO, give me someone who knows what’s going on.
  • We like getting access to CEO, CFO, COO, but sometimes someone on a lower scale works better.

Sandy Cannold, Executive Producer, CNBC “Squawk Box”

  • CNBC is an investor network covering money, markets.
  • We want entrepreneurs, disruptors, interesting characters in business, big guests, news makers and breakers.
  • Have clients understand that if they’re in the rundown (map for show producers and staff that indicates what story is airing, etc.) it doesn’t meant they’ll make it to air. It’s just the reality.
  • Email is the only way to reach me, occasionally on Twitter. “Morning producers don’t sleep. “
  • No LinkedIn.
  • Big name guests go to higher end members of team so keep that in mind when you pitch.
  • We prefer to be exclusive and if we see you on a competitor, it’s not great but we at least have to be first.
  • We look for stories with great backstories. For example, ordinary people with ideas who became millionaires.
  • If a client is featured in a publication, send it to us. It will be part of the backstory.
  • We want a provocative point of view and people who are willing to express that. Those who are willing to take on companies like Apple or Netflix. That becomes a very shareable story.
  • It helps if we can call you at a moment’s notice. That’s an important layer of the relationship between journalists and PR .

 To listen to the complete panel discussion, please click here.

 Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

 

0 Comments - Leave a Comment
]]>
0
Media 411: Do You Trust the Media? Do you trust the media? Are you confident that the news channel or news program you’re watching is telling you the truth? Which news organization do you trust the most? Least?

The Pew Research Center put out a report called “Political Polarization & Media Habits” that shows trust and distrust in news outlets is based on political beliefs. 

However, the breakdown of responses is quite complex. Here’s how the Pew Research Center has analyzed them: 

1) The full population picture doesn’t tell the whole story. If you look simply at the total percentage of online adults who say they trust a news organization for news about government and politics, several mainstream television outlets rise to the top. CNN, ABC, NBC, CBS and Fox News are all trusted by more than four-in-ten web-using U.S. adults. These high numbers, though, are intertwined with the fact that more than nine-in-ten respondents have heard of these five news sources. Trust and distrust were only asked of sources respondents had heard of, thus, the better known a source is, the more Americans in total who can voice trust or distrust of that source. A source like The Economist, on the other hand, is known by just 34% of respondents and so could never have a trust level exceeding 34% — even if everyone who had heard of it trusted it.

2) Is a news organization not trusted? Or just not well known? An alternative way to analyze the data is to look at the percent of trust among those who have heard of the news organization. This approach means that lesser-known outlets may be seen as equally trusted as better-known outlets.

To continue reading, please click here.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

 

0 Comments - Leave a Comment
]]>
Thu, 30 Oct 2014 15:09:20 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2014/10/30/media_411:_do_you_trust_the_media http://www.profnetconnect.com/evelyntipacti/blog/2014/10/30/media_411:_do_you_trust_the_media Do you trust the media? Are you confident that the news channel or news program you’re watching is telling you the truth? Which news organization do you trust the most? Least?

The Pew Research Center put out a report called “Political Polarization & Media Habits” that shows trust and distrust in news outlets is based on political beliefs. 

However, the breakdown of responses is quite complex. Here’s how the Pew Research Center has analyzed them: 

1) The full population picture doesn’t tell the whole story. If you look simply at the total percentage of online adults who say they trust a news organization for news about government and politics, several mainstream television outlets rise to the top. CNN, ABC, NBC, CBS and Fox News are all trusted by more than four-in-ten web-using U.S. adults. These high numbers, though, are intertwined with the fact that more than nine-in-ten respondents have heard of these five news sources. Trust and distrust were only asked of sources respondents had heard of, thus, the better known a source is, the more Americans in total who can voice trust or distrust of that source. A source like The Economist, on the other hand, is known by just 34% of respondents and so could never have a trust level exceeding 34% — even if everyone who had heard of it trusted it.

2) Is a news organization not trusted? Or just not well known? An alternative way to analyze the data is to look at the percent of trust among those who have heard of the news organization. This approach means that lesser-known outlets may be seen as equally trusted as better-known outlets.

To continue reading, please click here.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

 

0 Comments - Leave a Comment
]]>
0
Making Lateral Moves as a Freelancer On Tuesday, Oct. 28, we hosted our latest #ConnectChat, "Making Lateral Moves as a Freelancer," with Joanne Cleaver (@jycleaver), a freelance business journalist and author since 1981, and a strategic communication consultant who helps organizations and experts develop and deliver strategic messages that build reputation and authority.

Joanne discussed managing time, getting clients/assignments,increasing work opportunities by making lateral moves, next month's ASJA (American Society of Journalists and Authors) Content Connections conference in Chicago and much more.

Please follow @ProfNet and @editorev on Twitter for more information on future chats or check back right here on ProfNet Connect for details.

Joanne, please tell us about yourself and about what you do.

I’m a content strategy & communication consultant: Wilson-taylorassoc.com . My firm helps clients develop & deliver stories, often based on our original research. Our specialties include women in business, entrepreneurship, career pathing & communication & media training.

I’m also a former newspaper deputy biz editor; staff content manager; & nationally published writer. And, I wrote www.thecareerlattice.com  about lateral moves for career growth. Over is the New Up!

What’s the biggest mistake someone can make starting out as a freelancer?

1) Not realizing that client care is 50% of your time and probably 80% of your energy. 2) Writing for love not money...you need both! 3) Saying you can write anything. You can't. Specializing is key.

How does one go about landing their first client or their first assignment? It’s a struggle to get them even when more established.

The sweet spot: pitch what you know that isn't being covered. Bring insight. Surprise the editor or client with a fresh take. Bring a point of view, not just facts.

What do you suggest for managing one’s time between family, writing and other activities?

Having it all is possible! Just define 'it all.' For me, it's a blend of creative writing, content strategy, and business writing…plus quilting. The freelance delusion that you can write while the kids play. Not. Treat your professional time as such.

Multitasking triumph deadline bread! Here's the recipe: proof yeast in a.m. Make calls. Make dough & set to rise. Make more calls. Knead & fold into pans. Let rise. Write. Put bread in oven. Work out. Reward yourself! Start deadline bread at 9 a.m., serve warm bread to kids home from school at 3.

How much time does one need to devote to pitching, landing a client, writing a story and starting the cycle again?

I allow 3 - 4 months lead time from idea to payment. Now, let's break it down. Develop a unique angle for THIS client. Find the decision maker. Allow a month for the decision. Expect to evolve the idea...and your fee, as you do. I try to tee up the next assignment as I win the current one. Under promise, over deliver. I add a small extra soon after I start, such as a sidebar. Outline the project schedule & deliverables (yeah, corporate speak). Deadlines = payment.

Check in to make sure reality matches expectations. The sweet spot: pitch what you know, that isn't being covered. Give ideas for graphics, social content. Can you refer to a designer, etc.? Deliver top journalistic quality. Corporate clients love this! Use anecdotes, short stories to illustrate data. It IS like Build A Bear! Start with a leg, add an arm. Cross sell within a company. Show client love by referring THEM to potential customers, clients.

When it comes to money, people often have no idea what to do. How do you manage when you’re a beginner without a fixed income?

Ebyline is a great place to gain traction. I have gained great clients through Ebyline. Specialize! OWN a topic & network with experts. Learn how at @ASJAConCon Nov. 13. Team with other freelancers for projects. Don't be the lone ranger.

Is it easier to freelance when you already have a steady FT or PT job?

Starting with FT or PT job gives you specialization and potential conflicts of interest. To career lattice into freelancing, build a portfolio with association projects. Association work puts you in front of trends and potential clients. Millennials can get a fast start via nonprofit work, building authority.

Once you’ve become a more experienced freelancer, there’s still room to grow to increase your opportunities –how can someone branch out into other things while continuing to freelance?

Freelancers must find their own lateral moves. The Career Lattice shows how. I discovered I was great at communication and media training. Expect to invest in training to build new skills. I took a train the trainer course. One caveat: many writers suck at speaking. And it's hard to get paid for speaking. Speaking requires deep knowledge plus stage presence. Writers typically have just the knowledge.

What about former journalists who may not be looking to work as freelancers – what opportunities exist for people with their skills?

Lateral moves are the only way. Consider research, analyst jobs in your beat. Project management skills are valuable, too. Know your core people skills for potential advocacy, communication jobs. If you think all PR jobs are 'the dark side,' you see the world only in black and white.

You’re very involved with the ASJA. What’s your role with the organization?

I founded and chair Content Connections, @ASJAConCon, where freelancers meet content clients. The Content Connections committee is the best!

Can you please tell us about the upcoming conference?

Why, yes, I can! Content creatives: learn how subject matter expertise = client cash flow. Corporate and nonprofit clients can find the writers they need for content goals. Plus: power networking, workshops, and lots of muffins. Keynote is @JayHeinrichs - smart & funny. Details at www.asjaconferences.org 

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
]]>
Wed, 29 Oct 2014 12:47:52 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2014/10/29/_making_lateral_moves_as_a_freelancer http://www.profnetconnect.com/evelyntipacti/blog/2014/10/29/_making_lateral_moves_as_a_freelancer On Tuesday, Oct. 28, we hosted our latest #ConnectChat, "Making Lateral Moves as a Freelancer," with Joanne Cleaver (@jycleaver), a freelance business journalist and author since 1981, and a strategic communication consultant who helps organizations and experts develop and deliver strategic messages that build reputation and authority.

Joanne discussed managing time, getting clients/assignments,increasing work opportunities by making lateral moves, next month's ASJA (American Society of Journalists and Authors) Content Connections conference in Chicago and much more.

Please follow @ProfNet and @editorev on Twitter for more information on future chats or check back right here on ProfNet Connect for details.

Joanne, please tell us about yourself and about what you do.

I’m a content strategy & communication consultant: Wilson-taylorassoc.com . My firm helps clients develop & deliver stories, often based on our original research. Our specialties include women in business, entrepreneurship, career pathing & communication & media training.

I’m also a former newspaper deputy biz editor; staff content manager; & nationally published writer. And, I wrote www.thecareerlattice.com  about lateral moves for career growth. Over is the New Up!

What’s the biggest mistake someone can make starting out as a freelancer?

1) Not realizing that client care is 50% of your time and probably 80% of your energy. 2) Writing for love not money...you need both! 3) Saying you can write anything. You can't. Specializing is key.

How does one go about landing their first client or their first assignment? It’s a struggle to get them even when more established.

The sweet spot: pitch what you know that isn't being covered. Bring insight. Surprise the editor or client with a fresh take. Bring a point of view, not just facts.

What do you suggest for managing one’s time between family, writing and other activities?

Having it all is possible! Just define 'it all.' For me, it's a blend of creative writing, content strategy, and business writing…plus quilting. The freelance delusion that you can write while the kids play. Not. Treat your professional time as such.

Multitasking triumph deadline bread! Here's the recipe: proof yeast in a.m. Make calls. Make dough & set to rise. Make more calls. Knead & fold into pans. Let rise. Write. Put bread in oven. Work out. Reward yourself! Start deadline bread at 9 a.m., serve warm bread to kids home from school at 3.

How much time does one need to devote to pitching, landing a client, writing a story and starting the cycle again?

I allow 3 - 4 months lead time from idea to payment. Now, let's break it down. Develop a unique angle for THIS client. Find the decision maker. Allow a month for the decision. Expect to evolve the idea...and your fee, as you do. I try to tee up the next assignment as I win the current one. Under promise, over deliver. I add a small extra soon after I start, such as a sidebar. Outline the project schedule & deliverables (yeah, corporate speak). Deadlines = payment.

Check in to make sure reality matches expectations. The sweet spot: pitch what you know, that isn't being covered. Give ideas for graphics, social content. Can you refer to a designer, etc.? Deliver top journalistic quality. Corporate clients love this! Use anecdotes, short stories to illustrate data. It IS like Build A Bear! Start with a leg, add an arm. Cross sell within a company. Show client love by referring THEM to potential customers, clients.

When it comes to money, people often have no idea what to do. How do you manage when you’re a beginner without a fixed income?

Ebyline is a great place to gain traction. I have gained great clients through Ebyline. Specialize! OWN a topic & network with experts. Learn how at @ASJAConCon Nov. 13. Team with other freelancers for projects. Don't be the lone ranger.

Is it easier to freelance when you already have a steady FT or PT job?

Starting with FT or PT job gives you specialization and potential conflicts of interest. To career lattice into freelancing, build a portfolio with association projects. Association work puts you in front of trends and potential clients. Millennials can get a fast start via nonprofit work, building authority.

Once you’ve become a more experienced freelancer, there’s still room to grow to increase your opportunities –how can someone branch out into other things while continuing to freelance?

Freelancers must find their own lateral moves. The Career Lattice shows how. I discovered I was great at communication and media training. Expect to invest in training to build new skills. I took a train the trainer course. One caveat: many writers suck at speaking. And it's hard to get paid for speaking. Speaking requires deep knowledge plus stage presence. Writers typically have just the knowledge.

What about former journalists who may not be looking to work as freelancers – what opportunities exist for people with their skills?

Lateral moves are the only way. Consider research, analyst jobs in your beat. Project management skills are valuable, too. Know your core people skills for potential advocacy, communication jobs. If you think all PR jobs are 'the dark side,' you see the world only in black and white.

You’re very involved with the ASJA. What’s your role with the organization?

I founded and chair Content Connections, @ASJAConCon, where freelancers meet content clients. The Content Connections committee is the best!

Can you please tell us about the upcoming conference?

Why, yes, I can! Content creatives: learn how subject matter expertise = client cash flow. Corporate and nonprofit clients can find the writers they need for content goals. Plus: power networking, workshops, and lots of muffins. Keynote is @JayHeinrichs - smart & funny. Details at www.asjaconferences.org 

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
]]>
0