Evelyn Tipacti's blog listings. Feed Zend_Feed_Writer 1.10.8 (http://framework.zend.com) http://www.profnetconnect.com/evelyntipacti Tips for Journalists on Approaching People Affected by Tragedy Covering tragedies is part of the job when you’re a reporter. It’s never something reporters like to do, but there’s no escaping it. If there’s been a homicide, you cover it. If there’s a fire, you cover it. You’ll likely encounter relatives of the victim, someone who’s lost their home, or someone else whose life has just been turned upside down.

Speaking to people who’ve either lost loved ones, witnessed a tragedy or who were involved directly in some way whether it be through a natural disaster, murder, fire, accident or something else, need to be spoken to carefully. It’s something that fills you with dread but it’s always part of the assignment. It breaks your heart. You’re human, although some may feel you’re not since you have such “nerve” to ask someone who’s been devastated how they’re feeling and sticking a microphone in their face.

How should you approach someone who’s hurting? Scott Sobel, a senior strategy and communications executive at communications firm kglobal and former major market and network journalist with several journalism awards, provided some advice:

  • Ask a friend, law enforcement officer or other mutual contact for an introduction to the grieving interview subject.
  • Always start conversations or interviews with the expression of condolences.
  • Mention any commonalities or empathy, as in, “I have kids, I can’t imagine what you are going through having just lost your child.”
  • Preface sensitive questions with a qualifying phrase, such as, “Mrs. X, I’m about to ask a very tough question about your loss, of course, you don’t have to answer. Do you mind if I ask …?”
  • If your question needs a linchpin answer, you might explain the social redemption aspect of the interview subject’s cooperation. This approach can also be used after you are first introduced and after you express condolences. Example, “Thank you for the interview, your help here will prevent other accidents in the future.”
  • Reconsider your interview request or questions when you see the subject becoming emotional, combative or physically unable to answer. The judgement is yours depending on circumstances.

Dr. Sheila K. Collins, a writer, keynote speaker, improvisational artist, and performer, also gave me some suggestions. Her award-winning book, Warrior Mother: Fierce Love, Unbearable Loss and the Rituals that Heal tells of her journeys with two of her three adult children and her best friend through their life-threatening illnesses and deaths. 

Dr. Collins says, "The issue you are looking at, how reporters approach victims of tragedy is a critical one, not only the reporter and the person being interviewed, but, in the radio and television media, the journalist becomes a model for the public as they encounter someone in their own neighborhood or network experiencing a tragedy. The most frequent comment I get from people about dealing with someone
else’s grief is, 'I don’t know what to say.'" 

Here are some ideas from Dr. Collins to consider:

  • Police on the TV cop shows often begin their conversation with a family member of someone who has died with “I’m sorry for your loss.” Even though it can come off as scripted, the statement acknowledges that at this point, for the person, it is the loss that matters most.
  • It would help if journalists could be trained to recognize the signs of when a person is in shock so they can avoid bombarding such a person with detailed questions about what happened. For a person in shock these are unanswerable questions and risk traumatizing the person further.   
  • I would like to see more emphasis on questions that may serve the needs of the person being interviewed while giving information to the journalist and to the public. Lead-ins to such discussions might include:
    • "Do you feel able to talk with me right now about what’s happened here?"
    • "What would you like the public to know about this situation?"
    • "Can you help me understand…?"

Regardless of whether you’re a new journalist or a seasoned veteran, covering a tragedy is never an easy assignment. Just remember who you’re dealing with, put yourself in their shoes and think of your approach.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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Thu, 12 May 2016 14:36:30 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/05/12/tips_for_journalists_on_approaching_people_affected_by_tragedy http://www.profnetconnect.com/evelyntipacti/blog/2016/05/12/tips_for_journalists_on_approaching_people_affected_by_tragedy Covering tragedies is part of the job when you’re a reporter. It’s never something reporters like to do, but there’s no escaping it. If there’s been a homicide, you cover it. If there’s a fire, you cover it. You’ll likely encounter relatives of the victim, someone who’s lost their home, or someone else whose life has just been turned upside down.

Speaking to people who’ve either lost loved ones, witnessed a tragedy or who were involved directly in some way whether it be through a natural disaster, murder, fire, accident or something else, need to be spoken to carefully. It’s something that fills you with dread but it’s always part of the assignment. It breaks your heart. You’re human, although some may feel you’re not since you have such “nerve” to ask someone who’s been devastated how they’re feeling and sticking a microphone in their face.

How should you approach someone who’s hurting? Scott Sobel, a senior strategy and communications executive at communications firm kglobal and former major market and network journalist with several journalism awards, provided some advice:

  • Ask a friend, law enforcement officer or other mutual contact for an introduction to the grieving interview subject.
  • Always start conversations or interviews with the expression of condolences.
  • Mention any commonalities or empathy, as in, “I have kids, I can’t imagine what you are going through having just lost your child.”
  • Preface sensitive questions with a qualifying phrase, such as, “Mrs. X, I’m about to ask a very tough question about your loss, of course, you don’t have to answer. Do you mind if I ask …?”
  • If your question needs a linchpin answer, you might explain the social redemption aspect of the interview subject’s cooperation. This approach can also be used after you are first introduced and after you express condolences. Example, “Thank you for the interview, your help here will prevent other accidents in the future.”
  • Reconsider your interview request or questions when you see the subject becoming emotional, combative or physically unable to answer. The judgement is yours depending on circumstances.

Dr. Sheila K. Collins, a writer, keynote speaker, improvisational artist, and performer, also gave me some suggestions. Her award-winning book, Warrior Mother: Fierce Love, Unbearable Loss and the Rituals that Heal tells of her journeys with two of her three adult children and her best friend through their life-threatening illnesses and deaths. 

Dr. Collins says, "The issue you are looking at, how reporters approach victims of tragedy is a critical one, not only the reporter and the person being interviewed, but, in the radio and television media, the journalist becomes a model for the public as they encounter someone in their own neighborhood or network experiencing a tragedy. The most frequent comment I get from people about dealing with someone
else’s grief is, 'I don’t know what to say.'" 

Here are some ideas from Dr. Collins to consider:

  • Police on the TV cop shows often begin their conversation with a family member of someone who has died with “I’m sorry for your loss.” Even though it can come off as scripted, the statement acknowledges that at this point, for the person, it is the loss that matters most.
  • It would help if journalists could be trained to recognize the signs of when a person is in shock so they can avoid bombarding such a person with detailed questions about what happened. For a person in shock these are unanswerable questions and risk traumatizing the person further.   
  • I would like to see more emphasis on questions that may serve the needs of the person being interviewed while giving information to the journalist and to the public. Lead-ins to such discussions might include:
    • "Do you feel able to talk with me right now about what’s happened here?"
    • "What would you like the public to know about this situation?"
    • "Can you help me understand…?"

Regardless of whether you’re a new journalist or a seasoned veteran, covering a tragedy is never an easy assignment. Just remember who you’re dealing with, put yourself in their shoes and think of your approach.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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0
Implementing Communications Strategies to Elevate Patient Engagement The Healthcare Public Relations and Marketing Society of Greater New York (HPRMS) recently presented a panel discussion with AccentHealth regarding ways to optimize performance by implementing new ways to elevate patient engagement in order to drive results through strategic communication planning.

Today’s healthcare providers face increased accountability for patient care, patient satisfaction as well as greater competition. Donna Turgeon, the senior vice president of patient education services, and Erin Fitzgerald, the vice president of marketing at AccentHealth, gave detailed advice on how to:

  • Determine goals and what success looks like for your company.
  • Understand the wealth of resources available to increase patient engagement.
  • Create a marketing plan to reach those goals that begins within the walls of your organization and branches via multiple channels (e.g., digital solutions, events, contests).


Determine

You should align with internal stakeholder to define what success us for your organization. Success varies from organization to organization so it’s a good idea to get an idea of what would be considered a success. Here are some common goals to help you get started:

  • Increase patient retention.
  • Meet meaningful use requirements.
  • Manage practice more efficiently.
  • Update technology in your practice.
  • Enhance patient engagement.
  • Improve health outcomes.

Understand

Get involved in the community and put a face behind your brand. Leverage digital channels to advertise your involvement and keep current and prospective patients in on the action.

Within your organization

  • Host a free event with an on-site dietician.
  • Give a seminar on a health issue in which you specialize.
  • Have an open house/community meeting.

Outside of your organization

  • Sponsor a health fair.
  • Host a heart walk.
  • Facilitate a health screening.
  • Donate to a local charity.
  • Attend a conference.

Leverage Digital Channels to Market Your Practice & Retain Patients

Accurate and consistent information across all channels is the key to improving your reputation, increasing your ability to be found, and driving new patients from the web.

Examples

Social Media -- Facebook -- Stay connected with patients between appointments to increase likelihood of rebooking.

Online Directories -- Healthgrades -- Easily manage your online reputation.

Search Engines -- Google -- Gain a competitive advantage by coming up first in search results.

Email marketing -- Patient Newsletter -- Send alerts and health tips to keep patients engaged with their health.

Create

Having a TV spot professionally produced and buying local advertising can be costly, time consuming, and overwhelming. That’s where point-of-care patient education companies can help.

3-Step Approach to Creating a Balanced Marketing Plan

Build a foundation using point of care communication:

  • DIY Marketing: Create your own marketing materials and distribute throughout your organization. Promotional flyers, for example.
  • Patient Education Companies: Many provide complimentary marketing services, allowing you to broadcast professionally produced messages on state-of-the-art technology throughout your waiting and exam rooms.

Maximize Impact by Using Your Creative on Other Channels

Utilize your professionally-produced messages to branch out across multiple channels such as:

  • Digital Signage
  • Social Media
  • Internal/Patient Newsletter
  • Company Website

Target Additional Messaging As Needed

While you plan your marketing efforts, be sure to align with internal stockholders to prepare messaging to support your other initiatives such as:

  • New resourced for patients (patient portal)
  • Office expansions/changes (renovations)
  • Events (internal and external)
  • New service lines
  • Highlight new physicians and technologies

If your organization is not yet focused on patient outreach, start small and scale your efforts using channels that are performing best.

Optimize

Optimize patient engagement by setting clear goals and testing new tactics:

  • Measure your current baseline (patient retention rate).
  • Align internally on your goals (goal of patient retention rate).
  • Test tactics to optimize performance (contests/special promotions).

Benefits of Creating & Refining Your Marketing Strategy Starting at the Point of Care

  • Guaranteed patient reach.
  • Improved patient retention and engagement.
  • Decreased expenditure by utilizing complimentary practice messaging services.

Health System Case Study: Increasing Patient Engagement Starting at the Point-of-Care

AccentHealth’s Patient Education Solution

Driving Engagement Through Innovative Digital Products in Waiting and Exam Rooms:

  • Digital Exam Room Solution: Wall-mounted display features a patient education tablet and condition-specific brochures.
  • Digital Patient Education TV: Credible and engaging patient-focused educational content produced by CNN’s Medical Unit.
  • Educational Health Posters: Features relevant facts and digital extensions so patients can interact with additional content.

Case Study: Resolving Business Challenges Through Point of Care Marketing

Challenge: Raise patient awareness about and participation in monthly health events.

Work-Around: Dedicate valuable staff time to design and hang flyers on walls in the waiting rooms, as well as call patients to make them aware of the session and encourage them to register.

Solution: Leverage custom practice messaging on their AccentHealth TV to expose patients to the event details while they wait.

Results: Increased participation with less manual effort and increased staff productivity since they can focus on other activities to help drive practice success.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

0 Comments - Leave a Comment
]]>
Tue, 10 May 2016 14:48:45 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/05/10/implementing_communications_strategies_to_elevate_patient_engagement http://www.profnetconnect.com/evelyntipacti/blog/2016/05/10/implementing_communications_strategies_to_elevate_patient_engagement The Healthcare Public Relations and Marketing Society of Greater New York (HPRMS) recently presented a panel discussion with AccentHealth regarding ways to optimize performance by implementing new ways to elevate patient engagement in order to drive results through strategic communication planning.

Today’s healthcare providers face increased accountability for patient care, patient satisfaction as well as greater competition. Donna Turgeon, the senior vice president of patient education services, and Erin Fitzgerald, the vice president of marketing at AccentHealth, gave detailed advice on how to:

  • Determine goals and what success looks like for your company.
  • Understand the wealth of resources available to increase patient engagement.
  • Create a marketing plan to reach those goals that begins within the walls of your organization and branches via multiple channels (e.g., digital solutions, events, contests).


Determine

You should align with internal stakeholder to define what success us for your organization. Success varies from organization to organization so it’s a good idea to get an idea of what would be considered a success. Here are some common goals to help you get started:

  • Increase patient retention.
  • Meet meaningful use requirements.
  • Manage practice more efficiently.
  • Update technology in your practice.
  • Enhance patient engagement.
  • Improve health outcomes.

Understand

Get involved in the community and put a face behind your brand. Leverage digital channels to advertise your involvement and keep current and prospective patients in on the action.

Within your organization

  • Host a free event with an on-site dietician.
  • Give a seminar on a health issue in which you specialize.
  • Have an open house/community meeting.

Outside of your organization

  • Sponsor a health fair.
  • Host a heart walk.
  • Facilitate a health screening.
  • Donate to a local charity.
  • Attend a conference.

Leverage Digital Channels to Market Your Practice & Retain Patients

Accurate and consistent information across all channels is the key to improving your reputation, increasing your ability to be found, and driving new patients from the web.

Examples

Social Media -- Facebook -- Stay connected with patients between appointments to increase likelihood of rebooking.

Online Directories -- Healthgrades -- Easily manage your online reputation.

Search Engines -- Google -- Gain a competitive advantage by coming up first in search results.

Email marketing -- Patient Newsletter -- Send alerts and health tips to keep patients engaged with their health.

Create

Having a TV spot professionally produced and buying local advertising can be costly, time consuming, and overwhelming. That’s where point-of-care patient education companies can help.

3-Step Approach to Creating a Balanced Marketing Plan

Build a foundation using point of care communication:

  • DIY Marketing: Create your own marketing materials and distribute throughout your organization. Promotional flyers, for example.
  • Patient Education Companies: Many provide complimentary marketing services, allowing you to broadcast professionally produced messages on state-of-the-art technology throughout your waiting and exam rooms.

Maximize Impact by Using Your Creative on Other Channels

Utilize your professionally-produced messages to branch out across multiple channels such as:

  • Digital Signage
  • Social Media
  • Internal/Patient Newsletter
  • Company Website

Target Additional Messaging As Needed

While you plan your marketing efforts, be sure to align with internal stockholders to prepare messaging to support your other initiatives such as:

  • New resourced for patients (patient portal)
  • Office expansions/changes (renovations)
  • Events (internal and external)
  • New service lines
  • Highlight new physicians and technologies

If your organization is not yet focused on patient outreach, start small and scale your efforts using channels that are performing best.

Optimize

Optimize patient engagement by setting clear goals and testing new tactics:

  • Measure your current baseline (patient retention rate).
  • Align internally on your goals (goal of patient retention rate).
  • Test tactics to optimize performance (contests/special promotions).

Benefits of Creating & Refining Your Marketing Strategy Starting at the Point of Care

  • Guaranteed patient reach.
  • Improved patient retention and engagement.
  • Decreased expenditure by utilizing complimentary practice messaging services.

Health System Case Study: Increasing Patient Engagement Starting at the Point-of-Care

AccentHealth’s Patient Education Solution

Driving Engagement Through Innovative Digital Products in Waiting and Exam Rooms:

  • Digital Exam Room Solution: Wall-mounted display features a patient education tablet and condition-specific brochures.
  • Digital Patient Education TV: Credible and engaging patient-focused educational content produced by CNN’s Medical Unit.
  • Educational Health Posters: Features relevant facts and digital extensions so patients can interact with additional content.

Case Study: Resolving Business Challenges Through Point of Care Marketing

Challenge: Raise patient awareness about and participation in monthly health events.

Work-Around: Dedicate valuable staff time to design and hang flyers on walls in the waiting rooms, as well as call patients to make them aware of the session and encourage them to register.

Solution: Leverage custom practice messaging on their AccentHealth TV to expose patients to the event details while they wait.

Results: Increased participation with less manual effort and increased staff productivity since they can focus on other activities to help drive practice success.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

0 Comments - Leave a Comment
]]>
0
Smart Freelancing Strategies for 2016 On Tuesday, May 3, we hosted our latest #ConnectChat, "Smart Freelancing Strategies for 2016," with our guest Lynn Freehill-Maye, an independent writer and co-chair for this year's American Society of Journalists Conference (ASJA).

Lynn discussed how to manage your time, marketing yourself, using social media, how to keep your career as a freelance writer fun, the ASJA conference in New York and more.

Please follow @ProfNet and @ProfNetMedia on Twitter for more information on future chats or check back right here on ProfNet Connect for details.

Lynn, please tell us about yourself and how you began your career as an independent writer.

I’m a proud journalism grad from @DrakeJMC, where I gained all the tools to report & write. I reported at Virgin Islands Daily News and edited @TheAlcalde. But the happiest three years of my life have been since I went freelance! I’ve lived and written on four continents now. There’s nothing like the time and geographic flexibility of freelancing.

What is your role with ASJA (American Society of Journalists and Authors)? 

Oh, I’m proud to be a member of @ASJAhq, the nation’s leading organization of nonfiction writers! This year I’m co-chairing the national conference, #ASJA2016, with my friend @cindykuzma.

Why is it a good time to be a freelancer at this point in time?

So many reasons to be excited about freelancing now! There are more outlets than ever -- new online publications, and more online content needs from traditional magazines. Culturally, I think we’re starting to value flexibility and work-life balance more—and freelancing has a definite appeal for that! And two more words: content marketing.  It’s smart storytelling from businesses and pays well! Content marketing is a growing side of freelancing.

Should a writer choose a specialty?

In a word, YES to choosing a writing specialty (or multiple). Many of us have wide-ranging curiosities, BUT choosing even a broad set of specialty topic areas really helps you focus publications to pitch. Specialties also help editors trust you as knowledgeable about certain subject areas. When you have a knowledge base, you save research and use time efficiently. And specialties help you develop a platform for if/when you want to write a book.

How can you increase your reach and have editors know you exist?

Twitter is a great start! Add editors to a list you start, like “GreatEds” then engage with them. Of course, pitching ideas directly is probably the single best way to connect with editors. Through @ASJAhq, we get the annual opportunity to meet editors in person, like this year at #ASJA2016, which always helps.

What are some of the best ways to market yourself?

Your own website is a nonnegotiable must-have to be a freelancer. It doesn’t have to be pricey, but it should be polished. Good news: pitching is marketing yourself! Send editors your ideas and link to your website. Look for surprising outlets. For instance, @jlwf says look at your direct mail. As a health writer, she contacted hospitals, etc., that sent her magazines and mailings. She now gets paid to write her own junk mail!

Is blogging a way to increase your visibility?

Yes, blogging can be extraordinarily effective! My blog is simple, a way to show editors my raw work and have occasional fresh draws to my website. For that my colleague @joanprice advocates a “rule-breaking” blog. Hers is on senior sex!

How do you leverage your writing with social media?

Headlines are the best attention-getters. Twitter’s 140 characters makes us better writers, teaching us to trim the fat. Don’t just say you’re a writer. Write in your voice -- the best way to promote yourself. Don’t just share your own content. Promote other writers -- and potential readers. No more than every five tweets should be about you.

What is the biggest mistake a freelance writer can make with regards to time?

So much to learn about time management! I’ve gained so much from author @lvanderkam on this. No matter how busy you are with projects, you must budget time to pitch and market yourself.

How do you resolve this issue of time mismanagement? It can keep you from getting the results you want so how do you fix it?

I tracked my time for one week, as @lvanderkam advises. How do you TRULY use the 168 hours we all have? First, measure that. For truly scary results, track the time you lose surfing online and on Facebook. (Pro tip: sign out!)

You MUST take regular, measured breaks or your mind will wander. I use the @PomodoroTech to great success. Blocks of 25-min concentration followed by 5-min breaks.

A lot of work goes into creating a freelance career – how can one keep it fun?

To keep freelancing fun, balance passion projects with big-payout work. @DawnReiss will share great thoughts at #ASJA2016. Follow your curiosity on those passion projects. Chase the stories that light you up. Develop a tribe of freelancing friends. Sharing ideas, contact info, feedback, jokes and support helps loads!

There's a misconception that freelancers don't help each other sometimes since it seems they're competing with one another. What's your take?

That's a real misconception—freelancers know there's enough business for all! Trusted friends help you flesh out ideas, outlets. Freelance writing is running your own business, so the rules of being an entrepreneur apply.

Do you recommend side jobs to keep a steady income and when (if) can you rely only on writing?

Side jobs can be good if they provide necessary income while you build up your freelance career. Side-job side benefits: if you're an extrovert who craves real-time interactions. A side job could also teach you a skill that’ll expand your skill set and increase your marketability. But no to side jobs if the work is taking you away from marketing time. You may be better off devoting that time to marketing each week and may make more money that way.

How do you keep the momentum going and keep getting clients?

Never neglect marketing! Always keep looking for new clients. From reaching out to local businesses to asking clients for referrals, there are always ways to grow your writing business. .@kellyjamesenger and her books have great marketing ideas.

Can you tell us about this year’s ASJA conference?

Oh, so pumped about the conference! #ASJA2016 takes place @RooseveltNYC May 20-21. We’ll bring together hundreds of authors, nonfiction writers and journalists with editors and agents.

We've got highly anticipated keynote and welcome addresses coming from @lvanderkam and @JoshLevs. We’re thrilled that New York Times Book Review editor @PamelaPaulNYT will be among the boldface names and the editor of @Harpers, @jamesamarcus, is among the many key speakers.

Business publications whose editors will field pitches include @Inc @FastCompany @FortuneMagazine @TheAtlantic. Editors from @BBCTravel @BudgetTravel @buzzfeedtravel @AARP will also field travel pitches. I could go on and on about the value of #writers #conferences in general and #ASJA2016 in particular.

Where can you register for it?

Register for #ASJA2016 at Asjaconferences.org . See you there!

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query


0 Comments - Leave a Comment
]]>
Wed, 04 May 2016 14:30:34 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/05/04/smart_freelancing_strategies_for_2016 http://www.profnetconnect.com/evelyntipacti/blog/2016/05/04/smart_freelancing_strategies_for_2016 On Tuesday, May 3, we hosted our latest #ConnectChat, "Smart Freelancing Strategies for 2016," with our guest Lynn Freehill-Maye, an independent writer and co-chair for this year's American Society of Journalists Conference (ASJA).

Lynn discussed how to manage your time, marketing yourself, using social media, how to keep your career as a freelance writer fun, the ASJA conference in New York and more.

Please follow @ProfNet and @ProfNetMedia on Twitter for more information on future chats or check back right here on ProfNet Connect for details.

Lynn, please tell us about yourself and how you began your career as an independent writer.

I’m a proud journalism grad from @DrakeJMC, where I gained all the tools to report & write. I reported at Virgin Islands Daily News and edited @TheAlcalde. But the happiest three years of my life have been since I went freelance! I’ve lived and written on four continents now. There’s nothing like the time and geographic flexibility of freelancing.

What is your role with ASJA (American Society of Journalists and Authors)? 

Oh, I’m proud to be a member of @ASJAhq, the nation’s leading organization of nonfiction writers! This year I’m co-chairing the national conference, #ASJA2016, with my friend @cindykuzma.

Why is it a good time to be a freelancer at this point in time?

So many reasons to be excited about freelancing now! There are more outlets than ever -- new online publications, and more online content needs from traditional magazines. Culturally, I think we’re starting to value flexibility and work-life balance more—and freelancing has a definite appeal for that! And two more words: content marketing.  It’s smart storytelling from businesses and pays well! Content marketing is a growing side of freelancing.

Should a writer choose a specialty?

In a word, YES to choosing a writing specialty (or multiple). Many of us have wide-ranging curiosities, BUT choosing even a broad set of specialty topic areas really helps you focus publications to pitch. Specialties also help editors trust you as knowledgeable about certain subject areas. When you have a knowledge base, you save research and use time efficiently. And specialties help you develop a platform for if/when you want to write a book.

How can you increase your reach and have editors know you exist?

Twitter is a great start! Add editors to a list you start, like “GreatEds” then engage with them. Of course, pitching ideas directly is probably the single best way to connect with editors. Through @ASJAhq, we get the annual opportunity to meet editors in person, like this year at #ASJA2016, which always helps.

What are some of the best ways to market yourself?

Your own website is a nonnegotiable must-have to be a freelancer. It doesn’t have to be pricey, but it should be polished. Good news: pitching is marketing yourself! Send editors your ideas and link to your website. Look for surprising outlets. For instance, @jlwf says look at your direct mail. As a health writer, she contacted hospitals, etc., that sent her magazines and mailings. She now gets paid to write her own junk mail!

Is blogging a way to increase your visibility?

Yes, blogging can be extraordinarily effective! My blog is simple, a way to show editors my raw work and have occasional fresh draws to my website. For that my colleague @joanprice advocates a “rule-breaking” blog. Hers is on senior sex!

How do you leverage your writing with social media?

Headlines are the best attention-getters. Twitter’s 140 characters makes us better writers, teaching us to trim the fat. Don’t just say you’re a writer. Write in your voice -- the best way to promote yourself. Don’t just share your own content. Promote other writers -- and potential readers. No more than every five tweets should be about you.

What is the biggest mistake a freelance writer can make with regards to time?

So much to learn about time management! I’ve gained so much from author @lvanderkam on this. No matter how busy you are with projects, you must budget time to pitch and market yourself.

How do you resolve this issue of time mismanagement? It can keep you from getting the results you want so how do you fix it?

I tracked my time for one week, as @lvanderkam advises. How do you TRULY use the 168 hours we all have? First, measure that. For truly scary results, track the time you lose surfing online and on Facebook. (Pro tip: sign out!)

You MUST take regular, measured breaks or your mind will wander. I use the @PomodoroTech to great success. Blocks of 25-min concentration followed by 5-min breaks.

A lot of work goes into creating a freelance career – how can one keep it fun?

To keep freelancing fun, balance passion projects with big-payout work. @DawnReiss will share great thoughts at #ASJA2016. Follow your curiosity on those passion projects. Chase the stories that light you up. Develop a tribe of freelancing friends. Sharing ideas, contact info, feedback, jokes and support helps loads!

There's a misconception that freelancers don't help each other sometimes since it seems they're competing with one another. What's your take?

That's a real misconception—freelancers know there's enough business for all! Trusted friends help you flesh out ideas, outlets. Freelance writing is running your own business, so the rules of being an entrepreneur apply.

Do you recommend side jobs to keep a steady income and when (if) can you rely only on writing?

Side jobs can be good if they provide necessary income while you build up your freelance career. Side-job side benefits: if you're an extrovert who craves real-time interactions. A side job could also teach you a skill that’ll expand your skill set and increase your marketability. But no to side jobs if the work is taking you away from marketing time. You may be better off devoting that time to marketing each week and may make more money that way.

How do you keep the momentum going and keep getting clients?

Never neglect marketing! Always keep looking for new clients. From reaching out to local businesses to asking clients for referrals, there are always ways to grow your writing business. .@kellyjamesenger and her books have great marketing ideas.

Can you tell us about this year’s ASJA conference?

Oh, so pumped about the conference! #ASJA2016 takes place @RooseveltNYC May 20-21. We’ll bring together hundreds of authors, nonfiction writers and journalists with editors and agents.

We've got highly anticipated keynote and welcome addresses coming from @lvanderkam and @JoshLevs. We’re thrilled that New York Times Book Review editor @PamelaPaulNYT will be among the boldface names and the editor of @Harpers, @jamesamarcus, is among the many key speakers.

Business publications whose editors will field pitches include @Inc @FastCompany @FortuneMagazine @TheAtlantic. Editors from @BBCTravel @BudgetTravel @buzzfeedtravel @AARP will also field travel pitches. I could go on and on about the value of #writers #conferences in general and #ASJA2016 in particular.

Where can you register for it?

Register for #ASJA2016 at Asjaconferences.org . See you there!

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query


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Upcoming #ConnectChat: Smart Freelancing Strategies for 2016 Our next #ConnectChat, "Smart Freelancing Strategies for 2016,” will feature Lynn Freehill-Maye, an independent writer and co-chair for this years American Society of Journalists Conference (ASJA).

Lynn is a graduate of Drake University’s top-ranking School of Journalism and Mass Communication.

Before becoming an independent writer, she worked as the tourism and environment reporter at the Pulitzer-winning Virgin Islands Daily News and as editor of the University of Texas’ 200,000-reader alumni magazine, The Alcalde. 

Lynn will be discussing how to make the most of your time as a freelance writer, managing your subjects and clients, how to keep it fun so you can continue to thrive, the ASJA conference in New York and much more.

The chat will take place Tuesday, May 3 from 3 to 4 p.m. EDT.


To submit questions for Lynn in advance, please email profnetconnect@prnewswire.com or tweet your question to @ProfNet or @ProfNetMedia. We'll try to get to as many questions as we can.

Of course, you can also ask your question live during the chat. To help you keep track of the conversation, we’ll use the #connectchat hashtag. Please use that hashtag if you are tweeting a question or participating in the chat.

If you can't make it to the chat, don't worry -- a transcript will be provided on ProfNet Connect the next day.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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Fri, 29 Apr 2016 11:02:18 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/04/29/upcoming_connectchat:_smart_freelancing_strategies_for_2016 http://www.profnetconnect.com/evelyntipacti/blog/2016/04/29/upcoming_connectchat:_smart_freelancing_strategies_for_2016 Our next #ConnectChat, "Smart Freelancing Strategies for 2016,” will feature Lynn Freehill-Maye, an independent writer and co-chair for this years American Society of Journalists Conference (ASJA).

Lynn is a graduate of Drake University’s top-ranking School of Journalism and Mass Communication.

Before becoming an independent writer, she worked as the tourism and environment reporter at the Pulitzer-winning Virgin Islands Daily News and as editor of the University of Texas’ 200,000-reader alumni magazine, The Alcalde. 

Lynn will be discussing how to make the most of your time as a freelance writer, managing your subjects and clients, how to keep it fun so you can continue to thrive, the ASJA conference in New York and much more.

The chat will take place Tuesday, May 3 from 3 to 4 p.m. EDT.


To submit questions for Lynn in advance, please email profnetconnect@prnewswire.com or tweet your question to @ProfNet or @ProfNetMedia. We'll try to get to as many questions as we can.

Of course, you can also ask your question live during the chat. To help you keep track of the conversation, we’ll use the #connectchat hashtag. Please use that hashtag if you are tweeting a question or participating in the chat.

If you can't make it to the chat, don't worry -- a transcript will be provided on ProfNet Connect the next day.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

0 Comments - Leave a Comment
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Pitching to Entertainment Media The Publicity Club of New York held a panel luncheon, featuring some of the most influential journalists who cover the entertainment beat.

A special thank you goes to Peter Himler, president of the Publicity Club of New York, who hosts every single event which also provides access to the panel after each discussion.

This panel consisted of:

 Here are a few highlights from the discussion:

Christine Fahey, Access Hollywood

Christine was the bureau chief for a long time and is now the head booker.

“Relationships are the key to world in this business.”

“I want exclusives and will do right by you.” 

Access Hollywood does not want to look like the other shows.

Not doing as many junkets as before which doesn’t make studios happy.

Looking for something “dazzling.”

There are two shows: 11 a.m. and the evening show.

AH has a huge web counterpart but there’s a different audience for web than there is for television.

Celebrity takeovers are popular on social media. They love Twitter, they do Snapchat.

Also cover some political news.

Email follow-up is preferred.

Marie Hickey, Extra

They have an outdoor studio at Universal in Los Angeles and a New York studio deal with H&M but they’re on the second floor window that overlooks Times Square and also have a jumbotron which projects celebrity interviews.

Mario Lopez hosts out of Los Angeles.

A celebrity client for New York or Los Angeles is advantageous to Extra and to the one who pitches. The piece becomes bigger if it can be done with host or one of the main correspondents.

Someone is in office by 6 a.m., rundown is ready by 10:30 a.m. and show feeds out at 4 p.m.ET. Keep that in mind when pitching because if you call at 2 p.m. it’s too late unless it’s a major story.

For a future show, the best time to pitch is the late morning or early afternoon.

It’s good to know if the pitch is exclusive. It helps with the relationship to know we can have a back and forth and trust each other.

“When you work in news it’s about the sound bite, when you work in entertainment it’s about the relationship.”

Broadcast and social media present a different demographic.

Some content doesn’t work for show so will do a tease for the web.

They do travel specials a few times a year so pitch if you have an idea.

Email is best way to reach Marie: marie.hickey@extratv.com

Tony Maglio, The Wrap

Based in Santa Monica, CA with a three-person staff in New York.

Smallish but not super small.

They try to stay true to the business side.

They’re not celebrity news, they’re business news.

They don’t cover births, weddings, divorces, but do cover deaths because it’s newsworthy.

Cover a lot of earnings, ratings and box office stories.

Since they’re probably the youngest of the Hollywood trades they can do fun stuff. If there’s a fun way in with a client, they’ll find out.

They cover upfronts.

Active on Facebook, Twitter, Snapchat.

They do break news on social media but it’d more of a “feeling out” type of thing. If it’s good they want it on the main site and then will tweet.

Sharon Waxman leads up TheGrill, a yearly media conference with people who make the news. If you want to attend or participate let him know.

Email is preferred. They’ll likely get back to you as long as it’s not a form email. Use info@thewrap.com. Everyone sees that and they're not dismissing you.

Gillian Telling, People Magazine

It’s all about access and having celebrities open up about personal things.

They want celebrities to tell them things that aren’t out there.

Somehow things come up organically. For example, actress Hayden Panettiere was pitching Carl’s Jr. and she gave People some time to talk about postpartum depression.

If you have a celebrity pitch and you say People can’t ask about certain topics then it’s not as interesting and interview will go online – which is no longer second fiddle.

People doesn’t mind following a competitor who may report something first as long as they have it too and don’t have to peg it to the other outlet. They’d rather talk to the source or rep so they can say, “People confirms…”

Different verticals – entertainment, style, home, body.

Gillian takes pitches that don’t fit these verticals and she’s always willing to pass along a pitch to the right editor if it’s not for her.

Launching a new home vertical.

There are six pages of photos and five pages of scoop.

Sourcing is important. If you’re in the know, pitch Gillian!

A 10-minute celebrity interview can yield five different articles.

“You can pitch just for social, if you want.”

Human interest is big. Real people stories are great.

Email is best and Gillian doesn’t mind receiving attachments.

Caitlin Hacker, Pop Sugar

Pop Sugar was started 10 years ago by Lisa Sugar in her living room.

Number one independent media and technology for women and reached one in three millennial women in the U.S.

Has 85 million unique visitors per month.

Offices in San Francisco, Los Angeles, New York, England, Australia, France and the Middle East.

“We love being present where our readers want to be.”

They cover mom news, technology, Latina-oriented, fashion and much more.

It’s easy to tell when someone knows them and when they don’t via the pitched received. If you send a dog food pitch, you don’t know them.

It’s easy to find their contact information on their site.

They’re good at sharing so if you pitch something that doesn’t work for one editor, they’ll pass it along to another editor who might use it.

“We love exclusives but we don’t need that word in a pitch to look at it.”

“We love one on one time with talent that readers love.”

They do celebrity social media takeovers and are on Snapchat. Video studio is in Los Angeles but they also do Facebook live from red carpet and other events.

Pop Sugar is not judgmental. “We’re fans, not critics.”

Readers like inspirational stories of people, too.

“We would never write anything about a celebrity that we wouldn’t say to their face.”

Email is best and follow up within a week since a day or two is too soon for them.

Don’t assume they’re covering an event you pitch.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

0 Comments - Leave a Comment
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Wed, 27 Apr 2016 15:57:32 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/04/27/pitching_to_entertainment_media http://www.profnetconnect.com/evelyntipacti/blog/2016/04/27/pitching_to_entertainment_media The Publicity Club of New York held a panel luncheon, featuring some of the most influential journalists who cover the entertainment beat.

A special thank you goes to Peter Himler, president of the Publicity Club of New York, who hosts every single event which also provides access to the panel after each discussion.

This panel consisted of:

 Here are a few highlights from the discussion:

Christine Fahey, Access Hollywood

Christine was the bureau chief for a long time and is now the head booker.

“Relationships are the key to world in this business.”

“I want exclusives and will do right by you.” 

Access Hollywood does not want to look like the other shows.

Not doing as many junkets as before which doesn’t make studios happy.

Looking for something “dazzling.”

There are two shows: 11 a.m. and the evening show.

AH has a huge web counterpart but there’s a different audience for web than there is for television.

Celebrity takeovers are popular on social media. They love Twitter, they do Snapchat.

Also cover some political news.

Email follow-up is preferred.

Marie Hickey, Extra

They have an outdoor studio at Universal in Los Angeles and a New York studio deal with H&M but they’re on the second floor window that overlooks Times Square and also have a jumbotron which projects celebrity interviews.

Mario Lopez hosts out of Los Angeles.

A celebrity client for New York or Los Angeles is advantageous to Extra and to the one who pitches. The piece becomes bigger if it can be done with host or one of the main correspondents.

Someone is in office by 6 a.m., rundown is ready by 10:30 a.m. and show feeds out at 4 p.m.ET. Keep that in mind when pitching because if you call at 2 p.m. it’s too late unless it’s a major story.

For a future show, the best time to pitch is the late morning or early afternoon.

It’s good to know if the pitch is exclusive. It helps with the relationship to know we can have a back and forth and trust each other.

“When you work in news it’s about the sound bite, when you work in entertainment it’s about the relationship.”

Broadcast and social media present a different demographic.

Some content doesn’t work for show so will do a tease for the web.

They do travel specials a few times a year so pitch if you have an idea.

Email is best way to reach Marie: marie.hickey@extratv.com

Tony Maglio, The Wrap

Based in Santa Monica, CA with a three-person staff in New York.

Smallish but not super small.

They try to stay true to the business side.

They’re not celebrity news, they’re business news.

They don’t cover births, weddings, divorces, but do cover deaths because it’s newsworthy.

Cover a lot of earnings, ratings and box office stories.

Since they’re probably the youngest of the Hollywood trades they can do fun stuff. If there’s a fun way in with a client, they’ll find out.

They cover upfronts.

Active on Facebook, Twitter, Snapchat.

They do break news on social media but it’d more of a “feeling out” type of thing. If it’s good they want it on the main site and then will tweet.

Sharon Waxman leads up TheGrill, a yearly media conference with people who make the news. If you want to attend or participate let him know.

Email is preferred. They’ll likely get back to you as long as it’s not a form email. Use info@thewrap.com. Everyone sees that and they're not dismissing you.

Gillian Telling, People Magazine

It’s all about access and having celebrities open up about personal things.

They want celebrities to tell them things that aren’t out there.

Somehow things come up organically. For example, actress Hayden Panettiere was pitching Carl’s Jr. and she gave People some time to talk about postpartum depression.

If you have a celebrity pitch and you say People can’t ask about certain topics then it’s not as interesting and interview will go online – which is no longer second fiddle.

People doesn’t mind following a competitor who may report something first as long as they have it too and don’t have to peg it to the other outlet. They’d rather talk to the source or rep so they can say, “People confirms…”

Different verticals – entertainment, style, home, body.

Gillian takes pitches that don’t fit these verticals and she’s always willing to pass along a pitch to the right editor if it’s not for her.

Launching a new home vertical.

There are six pages of photos and five pages of scoop.

Sourcing is important. If you’re in the know, pitch Gillian!

A 10-minute celebrity interview can yield five different articles.

“You can pitch just for social, if you want.”

Human interest is big. Real people stories are great.

Email is best and Gillian doesn’t mind receiving attachments.

Caitlin Hacker, Pop Sugar

Pop Sugar was started 10 years ago by Lisa Sugar in her living room.

Number one independent media and technology for women and reached one in three millennial women in the U.S.

Has 85 million unique visitors per month.

Offices in San Francisco, Los Angeles, New York, England, Australia, France and the Middle East.

“We love being present where our readers want to be.”

They cover mom news, technology, Latina-oriented, fashion and much more.

It’s easy to tell when someone knows them and when they don’t via the pitched received. If you send a dog food pitch, you don’t know them.

It’s easy to find their contact information on their site.

They’re good at sharing so if you pitch something that doesn’t work for one editor, they’ll pass it along to another editor who might use it.

“We love exclusives but we don’t need that word in a pitch to look at it.”

“We love one on one time with talent that readers love.”

They do celebrity social media takeovers and are on Snapchat. Video studio is in Los Angeles but they also do Facebook live from red carpet and other events.

Pop Sugar is not judgmental. “We’re fans, not critics.”

Readers like inspirational stories of people, too.

“We would never write anything about a celebrity that we wouldn’t say to their face.”

Email is best and follow up within a week since a day or two is too soon for them.

Don’t assume they’re covering an event you pitch.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

0 Comments - Leave a Comment
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