Evelyn Tipacti's blog listings. Feed Zend_Feed_Writer 1.10.8 (http://framework.zend.com) http://www.profnetconnect.com/evelyntipacti Media Insiders Review Coverage of 2016 Political Conventions In recent weeks, we have seen the climactic Democratic National Convention (DNC) and Republican National Convention (RNC), with media from all over covering the speeches, protests, official nominations and everything else that comes with a political party’s convention. Each one had its share of drama with moments many of us are still seeing on the news or discussing via social media.

Each convention had its pros and cons with regards to media coverage, so we asked people who attended the conventions for their eyewitness accounts, personal experience and overall thoughts regarding what they saw.

Yasmeen Alamari, a political reporter for Rare who covers foreign policy and politics out of the White House and State Department, attended both the DNC and RNC and described some differences in how the conventions were organized.  “The logistics of the RNC at Quicken Loans Arena & Progressive Field offered a more concentrated space and made it much more practical to cover events both inside and outside of the venue. Because the Wells Fargo Center in Philadelphia was so spread out, there were big security buffers around the arena and floor passes were granted just for 30-45 minutes at a time, it made it more challenging to capture coverage in the time allowed.” 

As for what could have been better at the conventions she said, “The RNC needed better organization. The organizers didn’t anticipate the depth of need for media in terms of packets, access and other logistics and practicalities. Despite the time delays of getting from one place to another for the DNC set-up, the DNC was well equipped with a media tent and provided a very organic way to interact.”

She noted, “The logistics of the RNC allowed more comprehensive coverage with the ability to cover events, protests and floor proceedings pretty fluidly. With the DNC, you often had to cover floor activities in 35-45 minute increments. These conventions are very delegate centric, as you’d imagine. In the media we want to have access to everything the delegates have, but sometimes you must have an alternate plan should timing be an issue.”

Yasmeen also indicated that “The DNC was well-equipped. The media tent with open desks provided a very organic way for journalists and sources to interact. As someone used to working in D.C. and making lots of phone calls to set up meetings with sources, convention coverage means more of looking at lots of badges and finding ways to connect for interviews or perspectives.”

Michael Nieves, president and CEO of Hispanic Information and Telecommunications Network (HITN), attended the Democratic National Convention and believes coverage of both conventions has improved with every election. “When I first started watching coverage 30 years ago, the media coverage consisted mainly of sliced down, bite-size video clips edited to deliver only the information the networks wanted their viewers to see. Thanks to the Internet, that doesn't happen as much. Media coverage - in general - has had to evolve to serve a much smarter viewership. Today’s viewers want more information and are also willing to invest the time to learn the subject matter. This is where most media coverage fails. It stops short of offering its viewership a true educational experience.” 

However, Nieves also thinks there are some things that could improve. “I admit the larger networks have done a better job at pulling back the curtain on the complicated aspect of the Republican and Democratic conventions, events that are based entirely on parliamentary procedures and rules most people will never be aware of. But the coverage still only skims the surface. Most people rely on media outlets to get their information on the elections. So the responsibility falls on us (media) to provide coverage that digs a bit deeper in order to better inform our viewers.”

The observations from these two media professionals gives those of us who were not able to be at the conventions as journalists a genuine look at what took place there and have shared how coverage has changed over time. Whether or not you attended the conventions, if you were watching from home or if you’re a journalist or not, we all have our opinions regarding how good or bad coverage was of the political extravaganza. If you attended, what are your thoughts? If you watched on TV, what did you think? We'd like to know.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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Thu, 04 Aug 2016 14:43:31 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/08/04/media_insiders_review_coverage_of_2016_political_conventions http://www.profnetconnect.com/evelyntipacti/blog/2016/08/04/media_insiders_review_coverage_of_2016_political_conventions In recent weeks, we have seen the climactic Democratic National Convention (DNC) and Republican National Convention (RNC), with media from all over covering the speeches, protests, official nominations and everything else that comes with a political party’s convention. Each one had its share of drama with moments many of us are still seeing on the news or discussing via social media.

Each convention had its pros and cons with regards to media coverage, so we asked people who attended the conventions for their eyewitness accounts, personal experience and overall thoughts regarding what they saw.

Yasmeen Alamari, a political reporter for Rare who covers foreign policy and politics out of the White House and State Department, attended both the DNC and RNC and described some differences in how the conventions were organized.  “The logistics of the RNC at Quicken Loans Arena & Progressive Field offered a more concentrated space and made it much more practical to cover events both inside and outside of the venue. Because the Wells Fargo Center in Philadelphia was so spread out, there were big security buffers around the arena and floor passes were granted just for 30-45 minutes at a time, it made it more challenging to capture coverage in the time allowed.” 

As for what could have been better at the conventions she said, “The RNC needed better organization. The organizers didn’t anticipate the depth of need for media in terms of packets, access and other logistics and practicalities. Despite the time delays of getting from one place to another for the DNC set-up, the DNC was well equipped with a media tent and provided a very organic way to interact.”

She noted, “The logistics of the RNC allowed more comprehensive coverage with the ability to cover events, protests and floor proceedings pretty fluidly. With the DNC, you often had to cover floor activities in 35-45 minute increments. These conventions are very delegate centric, as you’d imagine. In the media we want to have access to everything the delegates have, but sometimes you must have an alternate plan should timing be an issue.”

Yasmeen also indicated that “The DNC was well-equipped. The media tent with open desks provided a very organic way for journalists and sources to interact. As someone used to working in D.C. and making lots of phone calls to set up meetings with sources, convention coverage means more of looking at lots of badges and finding ways to connect for interviews or perspectives.”

Michael Nieves, president and CEO of Hispanic Information and Telecommunications Network (HITN), attended the Democratic National Convention and believes coverage of both conventions has improved with every election. “When I first started watching coverage 30 years ago, the media coverage consisted mainly of sliced down, bite-size video clips edited to deliver only the information the networks wanted their viewers to see. Thanks to the Internet, that doesn't happen as much. Media coverage - in general - has had to evolve to serve a much smarter viewership. Today’s viewers want more information and are also willing to invest the time to learn the subject matter. This is where most media coverage fails. It stops short of offering its viewership a true educational experience.” 

However, Nieves also thinks there are some things that could improve. “I admit the larger networks have done a better job at pulling back the curtain on the complicated aspect of the Republican and Democratic conventions, events that are based entirely on parliamentary procedures and rules most people will never be aware of. But the coverage still only skims the surface. Most people rely on media outlets to get their information on the elections. So the responsibility falls on us (media) to provide coverage that digs a bit deeper in order to better inform our viewers.”

The observations from these two media professionals gives those of us who were not able to be at the conventions as journalists a genuine look at what took place there and have shared how coverage has changed over time. Whether or not you attended the conventions, if you were watching from home or if you’re a journalist or not, we all have our opinions regarding how good or bad coverage was of the political extravaganza. If you attended, what are your thoughts? If you watched on TV, what did you think? We'd like to know.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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0
Journalist Spotlight: Stacy Julien, CRUSH Fitness and AARP

Welcome to our SPOTLIGHT feature, where we highlight a journalist and ProfNet user to share their personal story and insight with you.

This month, we caught up with Stacy Julien, a journalist and editor with nearly 20 years of experience working in newspapers, magazines and on the web, including BET Interactive, AOL BlackVoices and Clever Communications.

In her current role as executive online health editor for AARP, she provides web strategy for health content for AARP.org and serves as a point of contact for other AARP media platforms. She also recently launched CRUSH Fitness, a fitness and health destination for women of color ages 30+.

Did you always know you wanted to be a journalist, or did you start off doing something else?

I’ve wanted to be a journalist since high school. My first published story was a movie review for my high school newspaper. It was exciting to see my byline for the first time. I fell in love with the concept of sharing information with the public, being a part of an industry that tells people what’s going on in the world -- good, bad or ugly.

Where was your first professional job in journalism?

I got a job keeping the community calendar for my local newspaper, Prince George’s Journal. They weren’t hiring reporters at the time, so I took that job just to get in the door. Before long, I worked my way to the news desk as a general assignment reporter, then to covering county government. It was a great training ground for me.

What do you like most about what you do?

I love meeting fascinating people and finding how they do what they do and why. Because I’m passionate about health and fitness, I like sharing information that can help or inspire someone to make better, healthier choices about how they live.

How did you come up with the idea to launch CRUSH Fitness?

With all of the health information available online and on the newsstands, my partner and I saw a gap with the representation of women of color. We see women of color working out a lot on social media, but we didn’t see an authentic, well-done publication that spoke to them. We’re trying to be that destination. We’re literally a two-woman team with a small handful of writers! It’s hard work, but worth the effort. And I know it will pay off in time.

What type of stories do you look for, for AARP and CRUSH?

For AARP: great health-related stories aimed at the 50+ plus generation. We cover quite a bit, from brain health to nutrition to fitness to managing chronic pain. We like “surprising” information based on research.

For CRUSH: health, fitness and nutrition tips, workouts from certified trainers, stories that highlight women of color with awesome transformation stories, beauty and hair tips and recipes. We’re open to edgy topics that women 30+ can relate to.

What advice do you have for PR reps or for anyone who wants to pitch you a story?

Get to know the publication and really sift the stories that have been recently done. For AARP, I often get story ideas that aren’t fresh or that aren’t for our audience. Also, pitches about products can work from time to time, but often don’t.

What should they never do?

Pitch a product. Legally, we can’t write a story about one product.

How can someone in PR get to know you?

An introduction by email is sufficient. I would ask about future topics that we’re thinking about to help with their pitching.

What advice do you have for members who respond to ProfNet queries?

Stay on the pitch. When I’m on a deadline, I only want to read responses that will help me achieve my specific goal at that time.

What type of experts do you like to work with?

For CRUSH: nutritionists, fitness experts with specialties in strength training, yoga, cross-training, pregnant women, therapists or life coaches, food bloggers, medical doctors.

For AARP: experts in the areas of aging, caregiving, medicine, sleep, health and fitness, and nutrition.

How do use social media?

To promote the brand, stories, videos, quick tips. We also follow certain people on Instagram or Facebook to keep up with what’s happening or to get ideas.

Can you tell us about one of your most unforgettable experiences as a journalist?

Meeting Stevie Wonder is pretty high on the list, but I would say being on the launch team of BET.com in 2001 is most unforgettable. I was new to the web, and most of us were thrown into the fire. We worked long, ridiculous hours. But we built it from the ground up and watched it launch and grow. All of the team members have since moved on, but going through that experience is why we’re all very good friends and peers to this day.

Do you have advice for someone just starting their career in journalism?

Be nimble. Appreciate diversity. Network a lot, and don’t burn bridges. And if you don’t see the perfect job for you, figure out how you can create it on your own.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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Thu, 21 Jul 2016 10:02:13 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/07/21/journalist_spotlight:_stacy_julien,_crush_fitness_and_aarp http://www.profnetconnect.com/evelyntipacti/blog/2016/07/21/journalist_spotlight:_stacy_julien,_crush_fitness_and_aarp

Welcome to our SPOTLIGHT feature, where we highlight a journalist and ProfNet user to share their personal story and insight with you.

This month, we caught up with Stacy Julien, a journalist and editor with nearly 20 years of experience working in newspapers, magazines and on the web, including BET Interactive, AOL BlackVoices and Clever Communications.

In her current role as executive online health editor for AARP, she provides web strategy for health content for AARP.org and serves as a point of contact for other AARP media platforms. She also recently launched CRUSH Fitness, a fitness and health destination for women of color ages 30+.

Did you always know you wanted to be a journalist, or did you start off doing something else?

I’ve wanted to be a journalist since high school. My first published story was a movie review for my high school newspaper. It was exciting to see my byline for the first time. I fell in love with the concept of sharing information with the public, being a part of an industry that tells people what’s going on in the world -- good, bad or ugly.

Where was your first professional job in journalism?

I got a job keeping the community calendar for my local newspaper, Prince George’s Journal. They weren’t hiring reporters at the time, so I took that job just to get in the door. Before long, I worked my way to the news desk as a general assignment reporter, then to covering county government. It was a great training ground for me.

What do you like most about what you do?

I love meeting fascinating people and finding how they do what they do and why. Because I’m passionate about health and fitness, I like sharing information that can help or inspire someone to make better, healthier choices about how they live.

How did you come up with the idea to launch CRUSH Fitness?

With all of the health information available online and on the newsstands, my partner and I saw a gap with the representation of women of color. We see women of color working out a lot on social media, but we didn’t see an authentic, well-done publication that spoke to them. We’re trying to be that destination. We’re literally a two-woman team with a small handful of writers! It’s hard work, but worth the effort. And I know it will pay off in time.

What type of stories do you look for, for AARP and CRUSH?

For AARP: great health-related stories aimed at the 50+ plus generation. We cover quite a bit, from brain health to nutrition to fitness to managing chronic pain. We like “surprising” information based on research.

For CRUSH: health, fitness and nutrition tips, workouts from certified trainers, stories that highlight women of color with awesome transformation stories, beauty and hair tips and recipes. We’re open to edgy topics that women 30+ can relate to.

What advice do you have for PR reps or for anyone who wants to pitch you a story?

Get to know the publication and really sift the stories that have been recently done. For AARP, I often get story ideas that aren’t fresh or that aren’t for our audience. Also, pitches about products can work from time to time, but often don’t.

What should they never do?

Pitch a product. Legally, we can’t write a story about one product.

How can someone in PR get to know you?

An introduction by email is sufficient. I would ask about future topics that we’re thinking about to help with their pitching.

What advice do you have for members who respond to ProfNet queries?

Stay on the pitch. When I’m on a deadline, I only want to read responses that will help me achieve my specific goal at that time.

What type of experts do you like to work with?

For CRUSH: nutritionists, fitness experts with specialties in strength training, yoga, cross-training, pregnant women, therapists or life coaches, food bloggers, medical doctors.

For AARP: experts in the areas of aging, caregiving, medicine, sleep, health and fitness, and nutrition.

How do use social media?

To promote the brand, stories, videos, quick tips. We also follow certain people on Instagram or Facebook to keep up with what’s happening or to get ideas.

Can you tell us about one of your most unforgettable experiences as a journalist?

Meeting Stevie Wonder is pretty high on the list, but I would say being on the launch team of BET.com in 2001 is most unforgettable. I was new to the web, and most of us were thrown into the fire. We worked long, ridiculous hours. But we built it from the ground up and watched it launch and grow. All of the team members have since moved on, but going through that experience is why we’re all very good friends and peers to this day.

Do you have advice for someone just starting their career in journalism?

Be nimble. Appreciate diversity. Network a lot, and don’t burn bridges. And if you don’t see the perfect job for you, figure out how you can create it on your own.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

0 Comments - Leave a Comment
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0
Breaking into Writing for Children and Families On Tuesday, July 12, we hosted our latest #ConnectChat, "Breaking into Writing for Children and Families," with our guest Karl Beckstrand, an award-winning author of 15 multicultural books and more than 40 ebook titles (reviews by Kirkus, School Library Journal, The Horn Book blog, ForeWord Reviews).

Karl discussed finding ideas and inspiration, working with illustrators, finding a publisher, self-publishing, marketing your book and much more.

Please follow @ProfNet and @ProfNetMedia on Twitter for more information on future chats or check back right here on ProfNet Connect for details.

 

Can you please tell us about your background? 

I was raised in paradise (San Jose/Silicon Valley) —the perfect climate, much like Valparaiso (Chile, where I lived for two years [LDS mission]). I have a bachelor’s in journalism (never planned to be a reporter) and a master’s in International relations. I teach media at a state college in Utah, and am an arts/media junkie (music, art, films, books, theater—oh, and history!)

How did you begin your writing career and have you primarily focused on children’s stories since then?

This was a complete accident, because I hated writing (and reading) as a kid. While I should have been doing homework in college, I would get ambushed by ideas for kid’s books and write them—thinking I’d get published when I retired from a “real” job.

I joined a writer’s group and met a gentleman who wanted to publish one of my manuscripts. Unfortunately, he died the day we were to print. I got a crash course in publishing/marketing. One other publisher asked me to write a true story about an immigrant child. I knew about a girl in my family history who arrived here alone, not knowing English. I found the account—and then got hooked on family history. So, now I’m writing other true immigration stories. I have ideas for novels—but only one is published so far.

What’s the first thing a writer with an idea for a children’s story should do (besides write it)?

Hire a professional editor (even for kid’s books). They are affordable and will save you grief!

Karl, where do you get your ideas and where can other writers find inspiration? 

This is a hot button (for someone who works in perhaps THE most competitive genre). If you’re not constantly hit with ideas, then “I’d like to write a children’s book” is probably not justification for entering the field. My desk is covered with folders and papers filled with ideas that come at me all the time; things people say, scenarios that explode in my mind, phrases that have a fun meter ... I may never get them all published. 

How can a writer find and work with illustrators? Should a children’s book be illustrated when you submit a manuscript?

Only get an illustrator if you self-publish (which I recommend). Otherwise, find a good children’s lit agent and let the publisher to match your work to an artist. I find illustrators through networking (LinkedIn writer/illustrator’s groups, alumni groups, people whose work I’ve seen and fallen for—I just persuaded a genius artist I’ve been stalking for years to do one of my books!)

Once you have your book written, how do you find a publisher?

You must be unafraid to communicate (phone, mail, email, online, in person) and you must be unrelenting (but get an editor before you drive agents/publishers crazy—which you will. The idea is that when they finally look at your stuff, it’s wonderful).

How is the process different with books for children and families compared to books for adults?

I try to write to entertain adults--regardless of the target age range. They are the ones who are going to buy the book, and I don’t want them to cringe when a kid asks them to read a Karl Beckstrand book. I want them to get the humor that the child may not get. I want the parent/teacher/librarian to stay awake and read my books even when they are alone.

Do you prefer having your books published by a publishing house or do you prefer self-publishing?

What are the pros and cons of each? After learning so much from publishers (learning isn’t always a good experience) I realized that I would rather control content, MARKETING, and revenues. Publishers make lots of promises, but the author is—really--always the engine for fulfillment, even if a large publisher promises the moon. I don’t like to spend 50% of my time marketing, but I would have to do it even with Penguin-Random House.

Once you have your book published, how do you market it, and does it make a difference whether it’s self-published or not?

No big difference: you must post it on social media; do giveaways on goodreads, bookbub, Authorsden, Librarything (give it in exchange for a sincere online review—these are important); send press releases—and call the media afterward to see about being a guest/article subject; if you self-publish, Amazon’s Createspace.com can get you on the major distributors’ lists (but you must still contact distributors about truly getting your work in front of booksellers.

I don’t usually pursue book signings for two reasons: Bookstores are not the best place to stand out, and, unless you have a large following in a particular city (which you might) you won’t sell a lot of books. Presentations to groups/schools are great.

What are the biggest challenges in the publishing process?

Getting reviews/getting your book noticed.

Can you tell us about your latest novel?

It’s Young Adult suspense set in the Nevada silver rush: To Swallow the Earth. It won a 2016 International Book Award (also a Laramie finalist). I inherited the manuscript from someone who grew up exploring the Sierra Nevada Mountains on horseback nearly a hundred years ago. My challenge was to develop the characters while preserving the action and authentic language.

It’s about a man and a woman who clash in a land scheme that leaves both unsure who to trust—and scrambling to stay alive. In addition to a tough outcast (half-Mexican, raised by Indians), there’s a gutsy female who’s unintimidated in the worst kinds of opposition.

How can a writer prepare for writing stories aimed at multicultural audiences?

Yes, they’re not really aimed at a certain audience—they’re not even about racial diversity. They are exciting/fun stories that just happen to reflect the diversity of the world in a natural way.

You speak Spanish?

Yes, my mother spoke broken Spanish to us as kids, then living in South America made it my second language. I’m learning German.

What are some of your future projects?

I’m working on a graphic novel, an audio book, and more kid’s books.

Where can we find your many books?

Amazon/Kindle, Nook, PremioBooks.com, and the major distributors (Ingram, Baker & Taylor/Follett, Brodart, iBooks, Kobo, OverDrive, SCRIBD)

How much of your personality and life experiences are in your writing?

My books are my life laid out in color (my food obsession has found its way into most of my works).

What is your writing schedule?

I write or research every day—usually in the morning—though half of my work is marketing and business correspondence.

Who were your early writing influences? Who or what has inspired you during your career and ignited your imagination?

When I got the measles in the third grade, my grandmother bought me a chapter book: Bicycles North: A Mystery on Wheels by Rita Ritchie. I learned that books can transport and excite. I love Shel Silverstein.

What is your favorite genre to read?

I love suspense.

Do you have a favorite comment or question from a reader? 

I love it when someone says a book I wrote held them captive—or that the twists were totally unexpected.

PremioPublishing.com

KarlBeckstrand.com

www.facebook.com/KarlBeckstrand.AuthorSp...

twitter.com/karlbeckstrand

www.linkedin.com/in/karlbeckstrand

www.youtube.com/channel/UCS_WqfTukm1Xj7x...

karlbeckstrandblog.wordpress.com/

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query 

0 Comments - Leave a Comment
]]>
Wed, 13 Jul 2016 11:39:36 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/07/13/breaking_into_writing_for_children_and_families http://www.profnetconnect.com/evelyntipacti/blog/2016/07/13/breaking_into_writing_for_children_and_families On Tuesday, July 12, we hosted our latest #ConnectChat, "Breaking into Writing for Children and Families," with our guest Karl Beckstrand, an award-winning author of 15 multicultural books and more than 40 ebook titles (reviews by Kirkus, School Library Journal, The Horn Book blog, ForeWord Reviews).

Karl discussed finding ideas and inspiration, working with illustrators, finding a publisher, self-publishing, marketing your book and much more.

Please follow @ProfNet and @ProfNetMedia on Twitter for more information on future chats or check back right here on ProfNet Connect for details.

 

Can you please tell us about your background? 

I was raised in paradise (San Jose/Silicon Valley) —the perfect climate, much like Valparaiso (Chile, where I lived for two years [LDS mission]). I have a bachelor’s in journalism (never planned to be a reporter) and a master’s in International relations. I teach media at a state college in Utah, and am an arts/media junkie (music, art, films, books, theater—oh, and history!)

How did you begin your writing career and have you primarily focused on children’s stories since then?

This was a complete accident, because I hated writing (and reading) as a kid. While I should have been doing homework in college, I would get ambushed by ideas for kid’s books and write them—thinking I’d get published when I retired from a “real” job.

I joined a writer’s group and met a gentleman who wanted to publish one of my manuscripts. Unfortunately, he died the day we were to print. I got a crash course in publishing/marketing. One other publisher asked me to write a true story about an immigrant child. I knew about a girl in my family history who arrived here alone, not knowing English. I found the account—and then got hooked on family history. So, now I’m writing other true immigration stories. I have ideas for novels—but only one is published so far.

What’s the first thing a writer with an idea for a children’s story should do (besides write it)?

Hire a professional editor (even for kid’s books). They are affordable and will save you grief!

Karl, where do you get your ideas and where can other writers find inspiration? 

This is a hot button (for someone who works in perhaps THE most competitive genre). If you’re not constantly hit with ideas, then “I’d like to write a children’s book” is probably not justification for entering the field. My desk is covered with folders and papers filled with ideas that come at me all the time; things people say, scenarios that explode in my mind, phrases that have a fun meter ... I may never get them all published. 

How can a writer find and work with illustrators? Should a children’s book be illustrated when you submit a manuscript?

Only get an illustrator if you self-publish (which I recommend). Otherwise, find a good children’s lit agent and let the publisher to match your work to an artist. I find illustrators through networking (LinkedIn writer/illustrator’s groups, alumni groups, people whose work I’ve seen and fallen for—I just persuaded a genius artist I’ve been stalking for years to do one of my books!)

Once you have your book written, how do you find a publisher?

You must be unafraid to communicate (phone, mail, email, online, in person) and you must be unrelenting (but get an editor before you drive agents/publishers crazy—which you will. The idea is that when they finally look at your stuff, it’s wonderful).

How is the process different with books for children and families compared to books for adults?

I try to write to entertain adults--regardless of the target age range. They are the ones who are going to buy the book, and I don’t want them to cringe when a kid asks them to read a Karl Beckstrand book. I want them to get the humor that the child may not get. I want the parent/teacher/librarian to stay awake and read my books even when they are alone.

Do you prefer having your books published by a publishing house or do you prefer self-publishing?

What are the pros and cons of each? After learning so much from publishers (learning isn’t always a good experience) I realized that I would rather control content, MARKETING, and revenues. Publishers make lots of promises, but the author is—really--always the engine for fulfillment, even if a large publisher promises the moon. I don’t like to spend 50% of my time marketing, but I would have to do it even with Penguin-Random House.

Once you have your book published, how do you market it, and does it make a difference whether it’s self-published or not?

No big difference: you must post it on social media; do giveaways on goodreads, bookbub, Authorsden, Librarything (give it in exchange for a sincere online review—these are important); send press releases—and call the media afterward to see about being a guest/article subject; if you self-publish, Amazon’s Createspace.com can get you on the major distributors’ lists (but you must still contact distributors about truly getting your work in front of booksellers.

I don’t usually pursue book signings for two reasons: Bookstores are not the best place to stand out, and, unless you have a large following in a particular city (which you might) you won’t sell a lot of books. Presentations to groups/schools are great.

What are the biggest challenges in the publishing process?

Getting reviews/getting your book noticed.

Can you tell us about your latest novel?

It’s Young Adult suspense set in the Nevada silver rush: To Swallow the Earth. It won a 2016 International Book Award (also a Laramie finalist). I inherited the manuscript from someone who grew up exploring the Sierra Nevada Mountains on horseback nearly a hundred years ago. My challenge was to develop the characters while preserving the action and authentic language.

It’s about a man and a woman who clash in a land scheme that leaves both unsure who to trust—and scrambling to stay alive. In addition to a tough outcast (half-Mexican, raised by Indians), there’s a gutsy female who’s unintimidated in the worst kinds of opposition.

How can a writer prepare for writing stories aimed at multicultural audiences?

Yes, they’re not really aimed at a certain audience—they’re not even about racial diversity. They are exciting/fun stories that just happen to reflect the diversity of the world in a natural way.

You speak Spanish?

Yes, my mother spoke broken Spanish to us as kids, then living in South America made it my second language. I’m learning German.

What are some of your future projects?

I’m working on a graphic novel, an audio book, and more kid’s books.

Where can we find your many books?

Amazon/Kindle, Nook, PremioBooks.com, and the major distributors (Ingram, Baker & Taylor/Follett, Brodart, iBooks, Kobo, OverDrive, SCRIBD)

How much of your personality and life experiences are in your writing?

My books are my life laid out in color (my food obsession has found its way into most of my works).

What is your writing schedule?

I write or research every day—usually in the morning—though half of my work is marketing and business correspondence.

Who were your early writing influences? Who or what has inspired you during your career and ignited your imagination?

When I got the measles in the third grade, my grandmother bought me a chapter book: Bicycles North: A Mystery on Wheels by Rita Ritchie. I learned that books can transport and excite. I love Shel Silverstein.

What is your favorite genre to read?

I love suspense.

Do you have a favorite comment or question from a reader? 

I love it when someone says a book I wrote held them captive—or that the twists were totally unexpected.

PremioPublishing.com

KarlBeckstrand.com

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www.linkedin.com/in/karlbeckstrand

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karlbeckstrandblog.wordpress.com/

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Upcoming #ConnectChat: Breaking into Writing for Children and Families Our next #ConnectChat, "Breaking into Writing for Children and Families,” will feature Karl Beckstrand, an award-winning author of 15 multicultural books and more than 40 ebook titles (reviews by Kirkus, School Library Journal, The Horn Book blog, ForeWord Reviews).

Raised in San Jose, CA, he has a B.A. in journalism from BYU, an M.A. in international relations from APU, and a broadcast & film certificate from Film A. Academy. Since 2004 he has run Premio Publishing. A college media instructor, Beckstrand contrasts traditional with digital book publishing. He has presented to Taiwan’s Global Leadership for Youth, city and state governments, libraries, festivals, and schools.

Beckstrand's nationally lauded ebook mysteries, nonfiction, ESL/ELL Spanish/bilingual books, YA stories, wordless books, and kid’s picture book app feature ethnically diverse characters of color—and usually end with a twist. His multicultural work has appeared in: Amazon, Barnes & Noble, Border’s Books, Costco, Deseret Book, iBooks, The Children’s Miracle Network, LDS Film Festival, U.S. Congressional Record, Papercrafts Magazine, and various broadcasts. premiopublishing.com, FB, Twitter, karlbeckstrand.com

Karl will be discussing how to find story ideas for children, writing for a multicultural audience, getting your book published, promoted and out to the masses as well as differences between writing for adults and younger audiences.

The chat will take place Tuesday, July 12 from 3 to 4 p.m. EDT.

To submit questions for Karl in advance, please email profnetconnect@prnewswire.com or tweet your question to @ProfNet or @ProfNetMedia. We'll try to get to as many questions as we can.

Of course, you can also ask your question live during the chat. To help you keep track of the conversation, we’ll use the #connectchat hashtag. Please use that hashtag if you are tweeting a question or participating in the chat.

If you can't make it to the chat, don't worry -- a transcript will be provided on ProfNet Connect the next day.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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Thu, 07 Jul 2016 12:55:01 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/07/07/upcoming_connectchat:_breaking_into_writing_for_children_and_families http://www.profnetconnect.com/evelyntipacti/blog/2016/07/07/upcoming_connectchat:_breaking_into_writing_for_children_and_families Our next #ConnectChat, "Breaking into Writing for Children and Families,” will feature Karl Beckstrand, an award-winning author of 15 multicultural books and more than 40 ebook titles (reviews by Kirkus, School Library Journal, The Horn Book blog, ForeWord Reviews).

Raised in San Jose, CA, he has a B.A. in journalism from BYU, an M.A. in international relations from APU, and a broadcast & film certificate from Film A. Academy. Since 2004 he has run Premio Publishing. A college media instructor, Beckstrand contrasts traditional with digital book publishing. He has presented to Taiwan’s Global Leadership for Youth, city and state governments, libraries, festivals, and schools.

Beckstrand's nationally lauded ebook mysteries, nonfiction, ESL/ELL Spanish/bilingual books, YA stories, wordless books, and kid’s picture book app feature ethnically diverse characters of color—and usually end with a twist. His multicultural work has appeared in: Amazon, Barnes & Noble, Border’s Books, Costco, Deseret Book, iBooks, The Children’s Miracle Network, LDS Film Festival, U.S. Congressional Record, Papercrafts Magazine, and various broadcasts. premiopublishing.com, FB, Twitter, karlbeckstrand.com

Karl will be discussing how to find story ideas for children, writing for a multicultural audience, getting your book published, promoted and out to the masses as well as differences between writing for adults and younger audiences.

The chat will take place Tuesday, July 12 from 3 to 4 p.m. EDT.

To submit questions for Karl in advance, please email profnetconnect@prnewswire.com or tweet your question to @ProfNet or @ProfNetMedia. We'll try to get to as many questions as we can.

Of course, you can also ask your question live during the chat. To help you keep track of the conversation, we’ll use the #connectchat hashtag. Please use that hashtag if you are tweeting a question or participating in the chat.

If you can't make it to the chat, don't worry -- a transcript will be provided on ProfNet Connect the next day.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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Pitching to Business Media The Publicity Club of New York held a panel luncheon, featuring some of the leading journalists who cover business.

A special thank you to Peter Himler, president of the Publicity Club of New York, who is the host of each event. Attendees are always provided with time to speak with the journalist panel after the discussion portion which makes PCNY luncheons one of the best networking events in the area.

The business media panel consisted of:

(Top Row)

Jonathan Clark, Assistant News Director, WCBS Newsradio 880

Tara Lynn Wagner, Anchor/Reporter, NY1 News

Aaron Task, Digital Editor, Fortune

(Bottom Row)

Adrienne Toscano, Supervising Producer, Bloomberg TV

James Ledbetter, Editor, Inc. Magazine

Julie Zeveloff, Executive Editor of Insider, Business Insider

Here are a few highlights from the discussion:

Jonathan Clark, WCBS Newsradio 880

Always looking for content and always looking to put stories on air. 

They tell stories and don’t paint a broad brush and say “That’s a business story, we’re not going to do this or that.”

They have a 9:30 a.m. block in morning drive called the Opening Bell Report, which is a half hour program. They include sports, but focus on the business of sports. The program also includes special business features.

What are the stories you’d tell in an elevator? That’s what they want.

At :25 and :55 they get updates from Bloomberg, but not to say they don’t have reporters covering different businesses.

They have a segment called “Stories From Main Street,” which focuses on community stories, whether in Westchester, New Jersey or in the city. It’s about unique stories, about business or people doing good in the community, perhaps businesses or people that need a spotlight who never get it.

For Bloomberg segment, pitch to Bloomberg directly.

With regards to experts, introduce expert in advance of when they might be needed. It’s during a breaking story when an expert is needed, but it’s also the worst time to get pitches because the staff is focused on the story.

They look for someone who knows what they’re talking about, sounds good and can speak in layman’s terms.

Follows journalist Jill Schlesinger of CBS on Twitter

Jonathan can be reached at jclark@wcbs880.com

Tara Lynn Wagner, NY 1

Tara is the Money Matters reporter.

Covers primary personal finance, credit card debt, student loans, taxes, and retirement savings.

At NY 1, they all consider themselves generalists but have a beat structure.

80% of what she covers is regarding pocketbook and household issues.

She focuses only on New York City but her pieces air nationally so subjects need to be in the NYC area. Pieces have to play to a wide audience across the country.

Tara is less inclined to do features on a book, but if it’s possible to peg something happening in the news, then may increase chances of using author. For example, if there’s an interest rate hike and you pitch an author who just wrote a book on the subject, it may work, but the piece would not likely be on the book.

Experts need to speak in user-friendly format to the lay person.

Pitched can go directly to Tara and she will discuss them with her producer.

To reach someone at NY 1, type their first name dot last name at ny1news dot com.

Aaron Task, Fortune

Aaron oversees the editorial strategy and operations.

Staffers from the digital team write for the magazine and vice versa.

Aaron is trying to bring some beat structure to organization.

Fortune has generalists with subspecialties.

They cover retail and now have healthcare and biotechnology, which is a new focus.

A digital health newsletter is set to launch.

Machine learning, artificial intelligence, how tech changes heavy industry also a focus.

They have a weekly show called “Fortune Live.”

Fortune does on-demand video segments and is launching a podcast called “Fortune Unfiltered” in July. The idea is to tell stories about a person’s personal journey who’ve had success in business but also have an interesting story, who’ve had obstacles and are willing to talk.

When pitching, pitch the idea because it’s the least amount of work from the publicist’s perspective.

Experts should be able to speak with authority.

Aaron likes to follow David Faber of CNBC on Twitter.

To reach staff, email first name dot last name at fortune dot com.

Adrienne Toscano, Bloomberg TV

Adrienne is head of global booking.

“Global” is the key word for them.

No “gotcha” journalism. You’ll get a smart conversation when you watch.

Bloomberg has 2, 400 journalists, 150 bureaus in 73 countries.

On the TV side they’re in 360 million homes worldwide.

Bloomberg TV has many shows which are co-anchored globally. “Surveillance” is co-anchored from 5 a.m. to 7 a.m. (ET) with someone in London. Another is co-anchored out of London and Berlin.

They have more of an institutional audience.

Bloomberg TV’s audience is the most affluent in cable television.

Their target audience is people who make the decisions about where to move money.

They’re the only business network that livestreams everything on their site and mobile apps.

Bloomberg has had huge digital growth – in April they had 218 million video streams which is a 150% year over year increase.

Adrienne’s staff books on behalf of the network but each show has their own bookers.

You can pitch to Adrienne’s team and they will pass along.

If she’s reading your email and if she’s already in the second paragraph and doesn’t know what the pitch is yet, she’s skipping. Give all the important details first.

James Ledbetter, Inc. Magazine

Inc. and Inc.com are two separate “beasts.”

The magazine comes out 10 times per year with each containing 40 to 45 articles.

Inc.com provides 80 pieces a day every weekday.

The magazine focuses on entrepreneurship so it’s aimed at those running a small business, those starting a business, selling or investing in a business.

Content is produced by staff or freelancers. They have a “tremendous” amount of outside contributors. Most pieces run are made by those who are not employees.

The website has a larger audience with 15 million unique visitors. The magazine has a circulation of 700,000.

What does well are personal productivity and self-help stories.

They look for experts on law, marketing, leadership.

It’s best to pitch an idea and he will respond if he likes it.

Staff can be reached at first initial last name at inc dot com.

Likes following journalist Joe Weisenthal of Bloomberg on Twitter.

James says a story not covered enough is “The fragility of the Chinese banking system.”

Julie Zeveloff, Business Insider

Business Insider digital business publication target audience is the next generation of business leaders.

They launched Tech Insider a year ago which is more commercial and targeted at a younger, gadget-loving audience. It focuses more on entertainment, science, innovation and design.

Insider is focused on “Life is an adventure.” They cover lifestyle, travel, food, health, design, and human interest. Video on Facebook is big.

They do 15 to 20 short social videos a day and just launched their website.

Business Insider is refocusing in business coverage – markets, Wall Street, finance, retail, transportation, careers, and business strategy.

Check the mastheads on each site for editorial staff contact information.

Likes to follow Joe Weisenthal of Bloomberg on Twitter.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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Mon, 27 Jun 2016 06:21:41 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/06/27/pitching_to_business_media http://www.profnetconnect.com/evelyntipacti/blog/2016/06/27/pitching_to_business_media The Publicity Club of New York held a panel luncheon, featuring some of the leading journalists who cover business.

A special thank you to Peter Himler, president of the Publicity Club of New York, who is the host of each event. Attendees are always provided with time to speak with the journalist panel after the discussion portion which makes PCNY luncheons one of the best networking events in the area.

The business media panel consisted of:

(Top Row)

Jonathan Clark, Assistant News Director, WCBS Newsradio 880

Tara Lynn Wagner, Anchor/Reporter, NY1 News

Aaron Task, Digital Editor, Fortune

(Bottom Row)

Adrienne Toscano, Supervising Producer, Bloomberg TV

James Ledbetter, Editor, Inc. Magazine

Julie Zeveloff, Executive Editor of Insider, Business Insider

Here are a few highlights from the discussion:

Jonathan Clark, WCBS Newsradio 880

Always looking for content and always looking to put stories on air. 

They tell stories and don’t paint a broad brush and say “That’s a business story, we’re not going to do this or that.”

They have a 9:30 a.m. block in morning drive called the Opening Bell Report, which is a half hour program. They include sports, but focus on the business of sports. The program also includes special business features.

What are the stories you’d tell in an elevator? That’s what they want.

At :25 and :55 they get updates from Bloomberg, but not to say they don’t have reporters covering different businesses.

They have a segment called “Stories From Main Street,” which focuses on community stories, whether in Westchester, New Jersey or in the city. It’s about unique stories, about business or people doing good in the community, perhaps businesses or people that need a spotlight who never get it.

For Bloomberg segment, pitch to Bloomberg directly.

With regards to experts, introduce expert in advance of when they might be needed. It’s during a breaking story when an expert is needed, but it’s also the worst time to get pitches because the staff is focused on the story.

They look for someone who knows what they’re talking about, sounds good and can speak in layman’s terms.

Follows journalist Jill Schlesinger of CBS on Twitter

Jonathan can be reached at jclark@wcbs880.com

Tara Lynn Wagner, NY 1

Tara is the Money Matters reporter.

Covers primary personal finance, credit card debt, student loans, taxes, and retirement savings.

At NY 1, they all consider themselves generalists but have a beat structure.

80% of what she covers is regarding pocketbook and household issues.

She focuses only on New York City but her pieces air nationally so subjects need to be in the NYC area. Pieces have to play to a wide audience across the country.

Tara is less inclined to do features on a book, but if it’s possible to peg something happening in the news, then may increase chances of using author. For example, if there’s an interest rate hike and you pitch an author who just wrote a book on the subject, it may work, but the piece would not likely be on the book.

Experts need to speak in user-friendly format to the lay person.

Pitched can go directly to Tara and she will discuss them with her producer.

To reach someone at NY 1, type their first name dot last name at ny1news dot com.

Aaron Task, Fortune

Aaron oversees the editorial strategy and operations.

Staffers from the digital team write for the magazine and vice versa.

Aaron is trying to bring some beat structure to organization.

Fortune has generalists with subspecialties.

They cover retail and now have healthcare and biotechnology, which is a new focus.

A digital health newsletter is set to launch.

Machine learning, artificial intelligence, how tech changes heavy industry also a focus.

They have a weekly show called “Fortune Live.”

Fortune does on-demand video segments and is launching a podcast called “Fortune Unfiltered” in July. The idea is to tell stories about a person’s personal journey who’ve had success in business but also have an interesting story, who’ve had obstacles and are willing to talk.

When pitching, pitch the idea because it’s the least amount of work from the publicist’s perspective.

Experts should be able to speak with authority.

Aaron likes to follow David Faber of CNBC on Twitter.

To reach staff, email first name dot last name at fortune dot com.

Adrienne Toscano, Bloomberg TV

Adrienne is head of global booking.

“Global” is the key word for them.

No “gotcha” journalism. You’ll get a smart conversation when you watch.

Bloomberg has 2, 400 journalists, 150 bureaus in 73 countries.

On the TV side they’re in 360 million homes worldwide.

Bloomberg TV has many shows which are co-anchored globally. “Surveillance” is co-anchored from 5 a.m. to 7 a.m. (ET) with someone in London. Another is co-anchored out of London and Berlin.

They have more of an institutional audience.

Bloomberg TV’s audience is the most affluent in cable television.

Their target audience is people who make the decisions about where to move money.

They’re the only business network that livestreams everything on their site and mobile apps.

Bloomberg has had huge digital growth – in April they had 218 million video streams which is a 150% year over year increase.

Adrienne’s staff books on behalf of the network but each show has their own bookers.

You can pitch to Adrienne’s team and they will pass along.

If she’s reading your email and if she’s already in the second paragraph and doesn’t know what the pitch is yet, she’s skipping. Give all the important details first.

James Ledbetter, Inc. Magazine

Inc. and Inc.com are two separate “beasts.”

The magazine comes out 10 times per year with each containing 40 to 45 articles.

Inc.com provides 80 pieces a day every weekday.

The magazine focuses on entrepreneurship so it’s aimed at those running a small business, those starting a business, selling or investing in a business.

Content is produced by staff or freelancers. They have a “tremendous” amount of outside contributors. Most pieces run are made by those who are not employees.

The website has a larger audience with 15 million unique visitors. The magazine has a circulation of 700,000.

What does well are personal productivity and self-help stories.

They look for experts on law, marketing, leadership.

It’s best to pitch an idea and he will respond if he likes it.

Staff can be reached at first initial last name at inc dot com.

Likes following journalist Joe Weisenthal of Bloomberg on Twitter.

James says a story not covered enough is “The fragility of the Chinese banking system.”

Julie Zeveloff, Business Insider

Business Insider digital business publication target audience is the next generation of business leaders.

They launched Tech Insider a year ago which is more commercial and targeted at a younger, gadget-loving audience. It focuses more on entertainment, science, innovation and design.

Insider is focused on “Life is an adventure.” They cover lifestyle, travel, food, health, design, and human interest. Video on Facebook is big.

They do 15 to 20 short social videos a day and just launched their website.

Business Insider is refocusing in business coverage – markets, Wall Street, finance, retail, transportation, careers, and business strategy.

Check the mastheads on each site for editorial staff contact information.

Likes to follow Joe Weisenthal of Bloomberg on Twitter.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

0 Comments - Leave a Comment
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