If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of April 2:
The Publicity Club of New York hosted a luncheon on “Infographics: What You Need to Know.” An all-star panel from four major news outlets discussed what makes a good infographic, how they use infographics, and what they mean for public relations pros. Maria Perez, director of news operations at ProfNet provides a recap.
Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. This week she tackles the question, "I have several clients who always put up a fight when asked to be interviewed by a reporter. Why? What can I say to convince them that press interviews and publicity are worthwhile?"
We are now in the aftermath of Web 2.0. The promise of interoperability and information sharing has been realized. It has raised enormous opportunities and some equally enormous concerns. Ken Dowell, executive vice president of PR Newswire shares some of the conflicts that will shape where we go from here.
Kevin Frey, senior media researcher at PR Newswire brings us MEDIAware, PR Newswire's Audience Research Department newsletter which features media news and job changes in the last month.
"As part of an industry that counts written and verbal communications as an art, I think about concise, clear and compelling communications often. Back in 1995, I was taking a required English literature course at Syracuse University. In the first class, the professor looked up from his yellowed and tattered teaching notes that clung together with the help of scotch tape, and said, 'Women use more punctuation in their writing because they cannot express themselves as well as men.'" Beth Monaghan, principal and co-founder of InkHouse Media + Marketing shares her thoughts on the commonly used smiley face.
The following is a roundup of 10 interesting PR- and media-related stories found online last week compiled by Jason Hahn, senior editor at ProfNet.
"This week my focus is on video game blogs. Most weeks, however, my focus is NOT on video games. I know. I know. That sort of goes against my unmarried, early 30s demographic. Basically the only thing I can do on an Xbox controller is access Netflix, poorly." Thomas Hynes, manager of blogger relations at PR Newswire shares some of the best gaming sites he's seen lately.
Freelance Focus is dedicated to helping answer your questions about the freelance life. This week Maria Perez asked a few writers to share how they stay on top of the beats they cover.
"When it comes to social sites, we’ve all been poked on Facebook. We’re forced to Google+ if we want to come up in search results. And now we’re so excited about Pins you would think it was 1964 and the quarterback wants you to be his girlfriend." Lisa Mokaba, senior associate at InkHouse tell us why LinkedIn is so important.
YouTube is the second largest most valuable social media brand of 2012. If you're not using it to market yourself or your brand, what are you waiting for? Our next #ConnectChat will focus on this topic and will show you how to get started. I will have the pleasure of hosting this next chat.
Is your favorite post on this list?