Evelyn Tipacti's blog listings. Feed Zend_Feed_Writer 1.10.8 (http://framework.zend.com) http://www.profnetconnect.com/evelyntipacti Pitching to Business Media The Publicity Club of New York held a panel luncheon, featuring some of the leading journalists who cover business.

A special thank you to Peter Himler, president of the Publicity Club of New York, who is the host of each event. Attendees are always provided with time to speak with the journalist panel after the discussion portion which makes PCNY luncheons one of the best networking events in the area.

The business media panel consisted of:

(Top Row)

Jonathan Clark, Assistant News Director, WCBS Newsradio 880

Tara Lynn Wagner, Anchor/Reporter, NY1 News

Aaron Task, Digital Editor, Fortune

(Bottom Row)

Adrienne Toscano, Supervising Producer, Bloomberg TV

James Ledbetter, Editor, Inc. Magazine

Julie Zeveloff, Executive Editor of Insider, Business Insider

Here are a few highlights from the discussion:

Jonathan Clarke, WCBS Newsradio 880

Always looking for content and always looking to put stories on air. 

They tell stories and don’t paint a broad brush and say “That’s a business story, we’re not going to do this or that.”

They have a 9:30 a.m. block in morning drive called the Opening Bell Report, which is a half hour program. They include sports, but focus on the business of sports. The program also includes special business features.

What are the stories you’d tell in an elevator? That’s what they want.

At :25 and :55 they get updates from Bloomberg, but not to say they don’t have reporters covering different businesses.

They have a segment called “Stories From Main Street,” which focuses on community stories, whether in Westchester, New Jersey or in the city. It’s about unique stories, about business or people doing good in the community, perhaps businesses or people that need a spotlight who never get it.

For Bloomberg segment, pitch to Bloomberg directly.

With regards to experts, introduce expert in advance of when they might be needed. It’s during a breaking story when an expert is needed, but it’s also the worst time to get pitches because the staff is focused on the story.

They look for someone who knows what they’re talking about, sounds good and can speak in layman’s terms.

Follows journalist Jill Schlesinger of CBS on Twitter

Jonathan can be reached at jclark@wcbs880.com

Tara Lynn Wagner, NY 1

Tara is the Money Matters reporter.

Covers primary personal finance, credit card debt, student loans, taxes, and retirement savings.

At NY 1, they all consider themselves generalists but have a beat structure.

80% of what she covers is regarding pocketbook and household issues.

She focuses only on New York City but her pieces air nationally so subjects need to be in the NYC area. Pieces have to play to a wide audience across the country.

Tara is less inclined to do features on a book, but if it’s possible to peg something happening in the news, then may increase chances of using author. For example, if there’s an interest rate hike and you pitch an author who just wrote a book on the subject, it may work, but the piece would not likely be on the book.

Experts need to speak in user-friendly format to the lay person.

Pitched can go directly to Tara and she will discuss them with her producer.

To reach someone at NY 1, type their first name dot last name at ny1news dot com.

Aaron Task, Fortune

Aaron oversees the editorial strategy and operations.

Staffers from the digital team write for the magazine and vice versa.

Aaron is trying to bring some beat structure to organization.

Fortune has generalists with subspecialties.

They cover retail and now have healthcare and biotechnology, which is a new focus.

A digital health newsletter is set to launch.

Machine learning, artificial intelligence, how tech changes heavy industry also a focus.

They have a weekly show called “Fortune Live.”

Fortune does on-demand video segments and is launching a podcast called “Fortune Unfiltered” in July. The idea is to tell stories about a person’s personal journey who’ve had success in business but also have an interesting story, who’ve had obstacles and are willing to talk.

When pitching, pitch the idea because it’s the least amount of work from the publicist’s perspective.

Experts should be able to speak with authority.

Aaron likes to follow David Faber of CNBC on Twitter.

To reach staff, email first name dot last name at fortune dot com.

Adrienne Toscano, Bloomberg TV

Adrienne is head of global booking.

“Global” is the key word for them.

No “gotcha” journalism. You’ll get a smart conversation when you watch.

Bloomberg has 2, 400 journalists, 150 bureaus in 73 countries.

On the TV side they’re in 360 million homes worldwide.

Bloomberg TV has many shows which are co-anchored globally. “Surveillance” is co-anchored from 5 a.m. to 7 a.m. (ET) with someone in London. Another is co-anchored out of London and Berlin.

They have more of an institutional audience.

Bloomberg TV’s audience is the most affluent in cable television.

Their target audience is people who make the decisions about where to move money.

They’re the only business network that livestreams everything on their site and mobile apps.

Bloomberg has had huge digital growth – in April they had 218 million video streams which is a 150% year over year increase.

Adrienne’s staff books on behalf of the network but each show has their own bookers.

You can pitch to Adrienne’s team and they will pass along.

If she’s reading your email and if she’s already in the second paragraph and doesn’t know what the pitch is yet, she’s skipping. Give all the important details first.

James Ledbetter, Inc. Magazine

Inc. and Inc.com are two separate “beasts.”

The magazine comes out 10 times per year with each containing 40 to 45 articles.

Inc.com provides 80 pieces a day every weekday.

The magazine focuses on entrepreneurship so it’s aimed at those running a small business, those starting a business, selling or investing in a business.

Content is produced by staff or freelancers. They have a “tremendous” amount of outside contributors. Most pieces run are made by those who are not employees.

The website has a larger audience with 15 million unique visitors. The magazine has a circulation of 700,000.

What does well are personal productivity and self-help stories.

They look for experts on law, marketing, leadership.

It’s best to pitch an idea and he will respond if he likes it.

Staff can be reached at first initial last name at inc dot com.

Likes following journalist Joe Weisenthal of Bloomberg on Twitter.

James says a story not covered enough is “The fragility of the Chinese banking system.”

Julie Zeveloff, Business Insider

Business Insider digital business publication target audience is the next generation of business leaders.

They launched Tech Insider a year ago which is more commercial and targeted at a younger, gadget-loving audience. It focuses more on entertainment, science, innovation and design.

Insider is focused on “Life is an adventure.” They cover lifestyle, travel, food, health, design, and human interest. Video on Facebook is big.

They do 15 to 20 short social videos a day and just launched their website.

Business Insider is refocusing in business coverage – markets, Wall Street, finance, retail, transportation, careers, and business strategy.

Check the mastheads on each site for editorial staff contact information.

Likes to follow Joe Weisenthal of Bloomberg on Twitter.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

0 Comments - Leave a Comment
]]>
Mon, 27 Jun 2016 06:21:41 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/06/27/pitching_to_business_media http://www.profnetconnect.com/evelyntipacti/blog/2016/06/27/pitching_to_business_media The Publicity Club of New York held a panel luncheon, featuring some of the leading journalists who cover business.

A special thank you to Peter Himler, president of the Publicity Club of New York, who is the host of each event. Attendees are always provided with time to speak with the journalist panel after the discussion portion which makes PCNY luncheons one of the best networking events in the area.

The business media panel consisted of:

(Top Row)

Jonathan Clark, Assistant News Director, WCBS Newsradio 880

Tara Lynn Wagner, Anchor/Reporter, NY1 News

Aaron Task, Digital Editor, Fortune

(Bottom Row)

Adrienne Toscano, Supervising Producer, Bloomberg TV

James Ledbetter, Editor, Inc. Magazine

Julie Zeveloff, Executive Editor of Insider, Business Insider

Here are a few highlights from the discussion:

Jonathan Clarke, WCBS Newsradio 880

Always looking for content and always looking to put stories on air. 

They tell stories and don’t paint a broad brush and say “That’s a business story, we’re not going to do this or that.”

They have a 9:30 a.m. block in morning drive called the Opening Bell Report, which is a half hour program. They include sports, but focus on the business of sports. The program also includes special business features.

What are the stories you’d tell in an elevator? That’s what they want.

At :25 and :55 they get updates from Bloomberg, but not to say they don’t have reporters covering different businesses.

They have a segment called “Stories From Main Street,” which focuses on community stories, whether in Westchester, New Jersey or in the city. It’s about unique stories, about business or people doing good in the community, perhaps businesses or people that need a spotlight who never get it.

For Bloomberg segment, pitch to Bloomberg directly.

With regards to experts, introduce expert in advance of when they might be needed. It’s during a breaking story when an expert is needed, but it’s also the worst time to get pitches because the staff is focused on the story.

They look for someone who knows what they’re talking about, sounds good and can speak in layman’s terms.

Follows journalist Jill Schlesinger of CBS on Twitter

Jonathan can be reached at jclark@wcbs880.com

Tara Lynn Wagner, NY 1

Tara is the Money Matters reporter.

Covers primary personal finance, credit card debt, student loans, taxes, and retirement savings.

At NY 1, they all consider themselves generalists but have a beat structure.

80% of what she covers is regarding pocketbook and household issues.

She focuses only on New York City but her pieces air nationally so subjects need to be in the NYC area. Pieces have to play to a wide audience across the country.

Tara is less inclined to do features on a book, but if it’s possible to peg something happening in the news, then may increase chances of using author. For example, if there’s an interest rate hike and you pitch an author who just wrote a book on the subject, it may work, but the piece would not likely be on the book.

Experts need to speak in user-friendly format to the lay person.

Pitched can go directly to Tara and she will discuss them with her producer.

To reach someone at NY 1, type their first name dot last name at ny1news dot com.

Aaron Task, Fortune

Aaron oversees the editorial strategy and operations.

Staffers from the digital team write for the magazine and vice versa.

Aaron is trying to bring some beat structure to organization.

Fortune has generalists with subspecialties.

They cover retail and now have healthcare and biotechnology, which is a new focus.

A digital health newsletter is set to launch.

Machine learning, artificial intelligence, how tech changes heavy industry also a focus.

They have a weekly show called “Fortune Live.”

Fortune does on-demand video segments and is launching a podcast called “Fortune Unfiltered” in July. The idea is to tell stories about a person’s personal journey who’ve had success in business but also have an interesting story, who’ve had obstacles and are willing to talk.

When pitching, pitch the idea because it’s the least amount of work from the publicist’s perspective.

Experts should be able to speak with authority.

Aaron likes to follow David Faber of CNBC on Twitter.

To reach staff, email first name dot last name at fortune dot com.

Adrienne Toscano, Bloomberg TV

Adrienne is head of global booking.

“Global” is the key word for them.

No “gotcha” journalism. You’ll get a smart conversation when you watch.

Bloomberg has 2, 400 journalists, 150 bureaus in 73 countries.

On the TV side they’re in 360 million homes worldwide.

Bloomberg TV has many shows which are co-anchored globally. “Surveillance” is co-anchored from 5 a.m. to 7 a.m. (ET) with someone in London. Another is co-anchored out of London and Berlin.

They have more of an institutional audience.

Bloomberg TV’s audience is the most affluent in cable television.

Their target audience is people who make the decisions about where to move money.

They’re the only business network that livestreams everything on their site and mobile apps.

Bloomberg has had huge digital growth – in April they had 218 million video streams which is a 150% year over year increase.

Adrienne’s staff books on behalf of the network but each show has their own bookers.

You can pitch to Adrienne’s team and they will pass along.

If she’s reading your email and if she’s already in the second paragraph and doesn’t know what the pitch is yet, she’s skipping. Give all the important details first.

James Ledbetter, Inc. Magazine

Inc. and Inc.com are two separate “beasts.”

The magazine comes out 10 times per year with each containing 40 to 45 articles.

Inc.com provides 80 pieces a day every weekday.

The magazine focuses on entrepreneurship so it’s aimed at those running a small business, those starting a business, selling or investing in a business.

Content is produced by staff or freelancers. They have a “tremendous” amount of outside contributors. Most pieces run are made by those who are not employees.

The website has a larger audience with 15 million unique visitors. The magazine has a circulation of 700,000.

What does well are personal productivity and self-help stories.

They look for experts on law, marketing, leadership.

It’s best to pitch an idea and he will respond if he likes it.

Staff can be reached at first initial last name at inc dot com.

Likes following journalist Joe Weisenthal of Bloomberg on Twitter.

James says a story not covered enough is “The fragility of the Chinese banking system.”

Julie Zeveloff, Business Insider

Business Insider digital business publication target audience is the next generation of business leaders.

They launched Tech Insider a year ago which is more commercial and targeted at a younger, gadget-loving audience. It focuses more on entertainment, science, innovation and design.

Insider is focused on “Life is an adventure.” They cover lifestyle, travel, food, health, design, and human interest. Video on Facebook is big.

They do 15 to 20 short social videos a day and just launched their website.

Business Insider is refocusing in business coverage – markets, Wall Street, finance, retail, transportation, careers, and business strategy.

Check the mastheads on each site for editorial staff contact information.

Likes to follow Joe Weisenthal of Bloomberg on Twitter.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

0 Comments - Leave a Comment
]]>
0
Journalist Spotlight: Michele C. Hollow, Freelancer and Author Welcome to our SPOTLIGHT feature, where we highlight a journalist and ProfNet user to share their personal story and insight with you.

Michele C. Hollow works as a freelance journalist, editor, and author. She writes about pets, wildlife, the environment, and health.

Her byline has appeared in The Guardian, Fusion, The New York Times, Parade, Family Circle, NY Daily News, DIYNetwork, and other publications. She is a regular contributor to YourCareEverywhere.com, where she writes about health.

Her book, The Everything Guide to Working with Animals, was published by Adams Media. She wrote a middle grade biography on the Grateful Dead for Enslow Publishers and she and her son co-wrote a joke book about Minecraft for Sky Pony Press.

Her blog, Pet News and Views, covers pet care, pet lifestyle, and the people who work with and on behalf of animals. Michele also uses Pet News and Views to get companies to donate products to animal shelters and rescues. 

She is almost finished with her first middle grade novel and is looking for an agent.

She lives in NJ with her husband, son, and two rescue cats. 

We hope you find Bob's SPOTLIGHT enjoyable and informative. 


Did you know from a young age that you wanted to be a writer or did you start off doing something completely different?

Yes, I always knew what I wanted to be when I grew up. I had it down to two choices: writer or veterinarian. Later in my writing career, I started writing about animals.  

Where was your first professional job as a journalist?

I worked for a small daily in southern LA, which was a big change for someone growing up in the Bronx!

How long have you been a freelance writer and how did you start your career?

I've been freelancing for about 20 years. I worked FT as a reporter at Home Furnishing Daily, a Fairchild trade that covered the manufacturing and retail sides of home furnishings. After three years at Fairchild, I left for FT freelance work covering interior design. I queried Harris Publications (which just closed its doors) and got my first assignment. I wrote for several shelter publications.

Your preference seems to be writing about animals -- can you tell us about your blog and any other projects you’re working on?

It is! I've always loved animals. I took zoology courses at the Bronx Zoological Society when I was 13! I was too young to work and they let me into their program. When I have a keen interest in something, I work hard. Reading information about animals was something I enjoyed, and what was even better than that was being around animals. The zoologists were very generous with their knowledge.

It took me a while to publish stories about pets and wildlife. I started writing about animals seven years ago. I wrote a book called "The Everything Guide to Working with Animals" for Adams Media. From there, I started writing my blog, Pet News and Views. I mostly wrote about animal welfare. I'm not blogging that much these days. Thankfully, I'm busy with other projects. I'm working on a novel and have steady assignments.

I'm also writing two columns a week for a consumer health site called Your Care Everywhere. My focus here is to cover advice for caregivers and stories for parents of kids with special needs. My son has Asperger's, so it's a topic that I can identify with.

What do you like best about what you do?

I think of journalism as continuing education. You are always learning new things.  I know it's important to specialize, and I do. Yet, I've changed topics over the years. I started out writing about interior design, moved on to editing a bridal magazine, that led to travel writing, and then I got interested in health. I still, occasionally, write about interiors; that led to writing about pets in the home. From there, I moved on to wildlife and now I'm really interested in climate change.

Many of the topics I've covered have jumping off points that connect to one another. Bridal led to honeymoon travel writing, which led to family travel. Interior design led to pets, which led to writing about other animals--farm and wildlife. I was able to transition to climate change by focusing on wildlife. See, it's all connected!

I also like meeting people who work for and on behalf of animals. 

What advice to do you have for PR reps or for those who may want to pitch you a story?

I'm always looking for new health stories. If there is a new scientific study regarding childhood mental health, I'd be interested in hearing about it. Anything new on climate change is also welcome.

What should they always do?

Send a short press release or email describing the story.

Never do?

Don't send me info about products. I don't promote products. I get a lot of pet food and pet product releases, which I just don't cover. 

How can someone in PR get to know you and develop a positive work relationship with you?

Follow me on Twitter. I follow back. Read my articles to see what I cover. 

Do you have advice for members who respond to ProfNet queries?

ProfNet is good regarding no off-pitches. I really don't appreciate off-pitches. I'm on deadline when I post on Profnet, and don't want to go through a lot of emails that don't pertain to what I'm looking for. 

What type of experts do you like to work with?

For Your Care Everywhere, doctors, nutritionists, RNs, fitness experts, etc. who can tell me something that I can share with my readers about new medical breakthroughs--especially if it pertains to parents of special needs kids. 

For climate change and wildlife, I know a lot of experts and am open to meeting new ones. I just need new angles on old stories or stories that haven't been reported on yet. Yes, I know you've heard that before. I'm just repeating what my editors told me over and over again!

How do use social media?

I like Twitter. I post my stories and stories that are of interest to me. I'm on FB, too, but am not as big a fan of that site. I also have my own LinkedIn site. It's for people who work or volunteer with animals. It's called Pet News and Views, after my blog. 

Can you provide any tips for someone who’s thinking of becoming a freelance writer?

If you're serious about a writing career, read. Study online sites and read articles of interest to you. Send queries to editors. You can Google "How to write a query letter." Join an online professional writers' association. I belong to ASJA (American Society of Journalists and Authors). Take a writing workshop in your town. 

If you have a FT job, make time to freelance before you quit that FT job. Once you get your first few clips, the doors will open more easily.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

1 Comments - Leave a Comment
]]>
Thu, 16 Jun 2016 13:21:01 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/06/16/journalist_spotlight:_michele_c._hollow,_freelancer_and_author http://www.profnetconnect.com/evelyntipacti/blog/2016/06/16/journalist_spotlight:_michele_c._hollow,_freelancer_and_author Welcome to our SPOTLIGHT feature, where we highlight a journalist and ProfNet user to share their personal story and insight with you.

Michele C. Hollow works as a freelance journalist, editor, and author. She writes about pets, wildlife, the environment, and health.

Her byline has appeared in The Guardian, Fusion, The New York Times, Parade, Family Circle, NY Daily News, DIYNetwork, and other publications. She is a regular contributor to YourCareEverywhere.com, where she writes about health.

Her book, The Everything Guide to Working with Animals, was published by Adams Media. She wrote a middle grade biography on the Grateful Dead for Enslow Publishers and she and her son co-wrote a joke book about Minecraft for Sky Pony Press.

Her blog, Pet News and Views, covers pet care, pet lifestyle, and the people who work with and on behalf of animals. Michele also uses Pet News and Views to get companies to donate products to animal shelters and rescues. 

She is almost finished with her first middle grade novel and is looking for an agent.

She lives in NJ with her husband, son, and two rescue cats. 

We hope you find Bob's SPOTLIGHT enjoyable and informative. 


Did you know from a young age that you wanted to be a writer or did you start off doing something completely different?

Yes, I always knew what I wanted to be when I grew up. I had it down to two choices: writer or veterinarian. Later in my writing career, I started writing about animals.  

Where was your first professional job as a journalist?

I worked for a small daily in southern LA, which was a big change for someone growing up in the Bronx!

How long have you been a freelance writer and how did you start your career?

I've been freelancing for about 20 years. I worked FT as a reporter at Home Furnishing Daily, a Fairchild trade that covered the manufacturing and retail sides of home furnishings. After three years at Fairchild, I left for FT freelance work covering interior design. I queried Harris Publications (which just closed its doors) and got my first assignment. I wrote for several shelter publications.

Your preference seems to be writing about animals -- can you tell us about your blog and any other projects you’re working on?

It is! I've always loved animals. I took zoology courses at the Bronx Zoological Society when I was 13! I was too young to work and they let me into their program. When I have a keen interest in something, I work hard. Reading information about animals was something I enjoyed, and what was even better than that was being around animals. The zoologists were very generous with their knowledge.

It took me a while to publish stories about pets and wildlife. I started writing about animals seven years ago. I wrote a book called "The Everything Guide to Working with Animals" for Adams Media. From there, I started writing my blog, Pet News and Views. I mostly wrote about animal welfare. I'm not blogging that much these days. Thankfully, I'm busy with other projects. I'm working on a novel and have steady assignments.

I'm also writing two columns a week for a consumer health site called Your Care Everywhere. My focus here is to cover advice for caregivers and stories for parents of kids with special needs. My son has Asperger's, so it's a topic that I can identify with.

What do you like best about what you do?

I think of journalism as continuing education. You are always learning new things.  I know it's important to specialize, and I do. Yet, I've changed topics over the years. I started out writing about interior design, moved on to editing a bridal magazine, that led to travel writing, and then I got interested in health. I still, occasionally, write about interiors; that led to writing about pets in the home. From there, I moved on to wildlife and now I'm really interested in climate change.

Many of the topics I've covered have jumping off points that connect to one another. Bridal led to honeymoon travel writing, which led to family travel. Interior design led to pets, which led to writing about other animals--farm and wildlife. I was able to transition to climate change by focusing on wildlife. See, it's all connected!

I also like meeting people who work for and on behalf of animals. 

What advice to do you have for PR reps or for those who may want to pitch you a story?

I'm always looking for new health stories. If there is a new scientific study regarding childhood mental health, I'd be interested in hearing about it. Anything new on climate change is also welcome.

What should they always do?

Send a short press release or email describing the story.

Never do?

Don't send me info about products. I don't promote products. I get a lot of pet food and pet product releases, which I just don't cover. 

How can someone in PR get to know you and develop a positive work relationship with you?

Follow me on Twitter. I follow back. Read my articles to see what I cover. 

Do you have advice for members who respond to ProfNet queries?

ProfNet is good regarding no off-pitches. I really don't appreciate off-pitches. I'm on deadline when I post on Profnet, and don't want to go through a lot of emails that don't pertain to what I'm looking for. 

What type of experts do you like to work with?

For Your Care Everywhere, doctors, nutritionists, RNs, fitness experts, etc. who can tell me something that I can share with my readers about new medical breakthroughs--especially if it pertains to parents of special needs kids. 

For climate change and wildlife, I know a lot of experts and am open to meeting new ones. I just need new angles on old stories or stories that haven't been reported on yet. Yes, I know you've heard that before. I'm just repeating what my editors told me over and over again!

How do use social media?

I like Twitter. I post my stories and stories that are of interest to me. I'm on FB, too, but am not as big a fan of that site. I also have my own LinkedIn site. It's for people who work or volunteer with animals. It's called Pet News and Views, after my blog. 

Can you provide any tips for someone who’s thinking of becoming a freelance writer?

If you're serious about a writing career, read. Study online sites and read articles of interest to you. Send queries to editors. You can Google "How to write a query letter." Join an online professional writers' association. I belong to ASJA (American Society of Journalists and Authors). Take a writing workshop in your town. 

If you have a FT job, make time to freelance before you quit that FT job. Once you get your first few clips, the doors will open more easily.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

1 Comments - Leave a Comment
]]>
0
Media 411: Tips for Assignment Editors

Being a journalist is tough -- stress and responsibility are an everyday thing. Just ask any assignment editor. They’re the heart of a newsroom and where almost every story begins. They find the stories by fielding calls from the public, listening to scanners, reading news releases (yes, it still happens), plan the stories and assign them to a reporter. They’re producers and troubleshooters and also make the suggestions as to whether or not a story should be covered.

I'd like to share a column from NewsLab titled “Advice for assignment managers,” and although it’s a few years old, what it offers still holds true today. Here’s an excerpt (with a link to the full article above) and one of the biggest takeaways from the piece:

“As an assignment editor you will be constantly bombarded with questions and requests. It is not important that you know all things, it is important that you know how to find all things. The newsroom must have confidence that ‘you’re on it.’ They need to know that you are filling their requests. You should anticipate possible questions and requests they may have and begin working on them before the request is made. This will help to develop their confidence in you.”

I also had the opportunity to speak with a veteran of the TV news business who’s been at it for two decades. He’s an assignment manager with one of New York’s most watched newscasts. He wanted to remain anonymous, but had some great advice for assignment editors everywhere:

  • Be very active on social media. Most videos, stories and tips are born in a social media site.  
  • Be proactive and not reactive. Anticipate a story by preparing contacts, interviews and other sources
  • Always watch the competitors.
  • Know your market. Focus stories to your market.   
  • Create build and maintain good contacts in key places.  

What other bits of advice do you have? Please let me know in the comments below. 

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

0 Comments - Leave a Comment
]]>
Fri, 10 Jun 2016 13:09:57 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/06/10/media_411:_tips_for_assignment_editors http://www.profnetconnect.com/evelyntipacti/blog/2016/06/10/media_411:_tips_for_assignment_editors

Being a journalist is tough -- stress and responsibility are an everyday thing. Just ask any assignment editor. They’re the heart of a newsroom and where almost every story begins. They find the stories by fielding calls from the public, listening to scanners, reading news releases (yes, it still happens), plan the stories and assign them to a reporter. They’re producers and troubleshooters and also make the suggestions as to whether or not a story should be covered.

I'd like to share a column from NewsLab titled “Advice for assignment managers,” and although it’s a few years old, what it offers still holds true today. Here’s an excerpt (with a link to the full article above) and one of the biggest takeaways from the piece:

“As an assignment editor you will be constantly bombarded with questions and requests. It is not important that you know all things, it is important that you know how to find all things. The newsroom must have confidence that ‘you’re on it.’ They need to know that you are filling their requests. You should anticipate possible questions and requests they may have and begin working on them before the request is made. This will help to develop their confidence in you.”

I also had the opportunity to speak with a veteran of the TV news business who’s been at it for two decades. He’s an assignment manager with one of New York’s most watched newscasts. He wanted to remain anonymous, but had some great advice for assignment editors everywhere:

  • Be very active on social media. Most videos, stories and tips are born in a social media site.  
  • Be proactive and not reactive. Anticipate a story by preparing contacts, interviews and other sources
  • Always watch the competitors.
  • Know your market. Focus stories to your market.   
  • Create build and maintain good contacts in key places.  

What other bits of advice do you have? Please let me know in the comments below. 

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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Tips for Journalists on Approaching People Affected by Tragedy Covering tragedies is part of the job when you’re a reporter. It’s never something reporters like to do, but there’s no escaping it. If there’s been a homicide, you cover it. If there’s a fire, you cover it. You’ll likely encounter relatives of the victim, someone who’s lost their home, or someone else whose life has just been turned upside down.

Speaking to people who’ve either lost loved ones, witnessed a tragedy or who were involved directly in some way whether it be through a natural disaster, murder, fire, accident or something else, need to be spoken to carefully. It’s something that fills you with dread but it’s always part of the assignment. It breaks your heart. You’re human, although some may feel you’re not since you have such “nerve” to ask someone who’s been devastated how they’re feeling and sticking a microphone in their face.

How should you approach someone who’s hurting? Scott Sobel, a senior strategy and communications executive at communications firm kglobal and former major market and network journalist with several journalism awards, provided some advice:

  • Ask a friend, law enforcement officer or other mutual contact for an introduction to the grieving interview subject.
  • Always start conversations or interviews with the expression of condolences.
  • Mention any commonalities or empathy, as in, “I have kids, I can’t imagine what you are going through having just lost your child.”
  • Preface sensitive questions with a qualifying phrase, such as, “Mrs. X, I’m about to ask a very tough question about your loss, of course, you don’t have to answer. Do you mind if I ask …?”
  • If your question needs a linchpin answer, you might explain the social redemption aspect of the interview subject’s cooperation. This approach can also be used after you are first introduced and after you express condolences. Example, “Thank you for the interview, your help here will prevent other accidents in the future.”
  • Reconsider your interview request or questions when you see the subject becoming emotional, combative or physically unable to answer. The judgement is yours depending on circumstances.

Dr. Sheila K. Collins, a writer, keynote speaker, improvisational artist, and performer, also gave me some suggestions. Her award-winning book, Warrior Mother: Fierce Love, Unbearable Loss and the Rituals that Heal tells of her journeys with two of her three adult children and her best friend through their life-threatening illnesses and deaths. 

Dr. Collins says, "The issue you are looking at, how reporters approach victims of tragedy is a critical one, not only the reporter and the person being interviewed, but, in the radio and television media, the journalist becomes a model for the public as they encounter someone in their own neighborhood or network experiencing a tragedy. The most frequent comment I get from people about dealing with someone
else’s grief is, 'I don’t know what to say.'" 

Here are some ideas from Dr. Collins to consider:

  • Police on the TV cop shows often begin their conversation with a family member of someone who has died with “I’m sorry for your loss.” Even though it can come off as scripted, the statement acknowledges that at this point, for the person, it is the loss that matters most.
  • It would help if journalists could be trained to recognize the signs of when a person is in shock so they can avoid bombarding such a person with detailed questions about what happened. For a person in shock these are unanswerable questions and risk traumatizing the person further.   
  • I would like to see more emphasis on questions that may serve the needs of the person being interviewed while giving information to the journalist and to the public. Lead-ins to such discussions might include:
    • "Do you feel able to talk with me right now about what’s happened here?"
    • "What would you like the public to know about this situation?"
    • "Can you help me understand…?"

Regardless of whether you’re a new journalist or a seasoned veteran, covering a tragedy is never an easy assignment. Just remember who you’re dealing with, put yourself in their shoes and think of your approach.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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Thu, 12 May 2016 14:36:30 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/05/12/tips_for_journalists_on_approaching_people_affected_by_tragedy http://www.profnetconnect.com/evelyntipacti/blog/2016/05/12/tips_for_journalists_on_approaching_people_affected_by_tragedy Covering tragedies is part of the job when you’re a reporter. It’s never something reporters like to do, but there’s no escaping it. If there’s been a homicide, you cover it. If there’s a fire, you cover it. You’ll likely encounter relatives of the victim, someone who’s lost their home, or someone else whose life has just been turned upside down.

Speaking to people who’ve either lost loved ones, witnessed a tragedy or who were involved directly in some way whether it be through a natural disaster, murder, fire, accident or something else, need to be spoken to carefully. It’s something that fills you with dread but it’s always part of the assignment. It breaks your heart. You’re human, although some may feel you’re not since you have such “nerve” to ask someone who’s been devastated how they’re feeling and sticking a microphone in their face.

How should you approach someone who’s hurting? Scott Sobel, a senior strategy and communications executive at communications firm kglobal and former major market and network journalist with several journalism awards, provided some advice:

  • Ask a friend, law enforcement officer or other mutual contact for an introduction to the grieving interview subject.
  • Always start conversations or interviews with the expression of condolences.
  • Mention any commonalities or empathy, as in, “I have kids, I can’t imagine what you are going through having just lost your child.”
  • Preface sensitive questions with a qualifying phrase, such as, “Mrs. X, I’m about to ask a very tough question about your loss, of course, you don’t have to answer. Do you mind if I ask …?”
  • If your question needs a linchpin answer, you might explain the social redemption aspect of the interview subject’s cooperation. This approach can also be used after you are first introduced and after you express condolences. Example, “Thank you for the interview, your help here will prevent other accidents in the future.”
  • Reconsider your interview request or questions when you see the subject becoming emotional, combative or physically unable to answer. The judgement is yours depending on circumstances.

Dr. Sheila K. Collins, a writer, keynote speaker, improvisational artist, and performer, also gave me some suggestions. Her award-winning book, Warrior Mother: Fierce Love, Unbearable Loss and the Rituals that Heal tells of her journeys with two of her three adult children and her best friend through their life-threatening illnesses and deaths. 

Dr. Collins says, "The issue you are looking at, how reporters approach victims of tragedy is a critical one, not only the reporter and the person being interviewed, but, in the radio and television media, the journalist becomes a model for the public as they encounter someone in their own neighborhood or network experiencing a tragedy. The most frequent comment I get from people about dealing with someone
else’s grief is, 'I don’t know what to say.'" 

Here are some ideas from Dr. Collins to consider:

  • Police on the TV cop shows often begin their conversation with a family member of someone who has died with “I’m sorry for your loss.” Even though it can come off as scripted, the statement acknowledges that at this point, for the person, it is the loss that matters most.
  • It would help if journalists could be trained to recognize the signs of when a person is in shock so they can avoid bombarding such a person with detailed questions about what happened. For a person in shock these are unanswerable questions and risk traumatizing the person further.   
  • I would like to see more emphasis on questions that may serve the needs of the person being interviewed while giving information to the journalist and to the public. Lead-ins to such discussions might include:
    • "Do you feel able to talk with me right now about what’s happened here?"
    • "What would you like the public to know about this situation?"
    • "Can you help me understand…?"

Regardless of whether you’re a new journalist or a seasoned veteran, covering a tragedy is never an easy assignment. Just remember who you’re dealing with, put yourself in their shoes and think of your approach.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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Implementing Communications Strategies to Elevate Patient Engagement The Healthcare Public Relations and Marketing Society of Greater New York (HPRMS) recently presented a panel discussion with AccentHealth regarding ways to optimize performance by implementing new ways to elevate patient engagement in order to drive results through strategic communication planning.

Today’s healthcare providers face increased accountability for patient care, patient satisfaction as well as greater competition. Donna Turgeon, the senior vice president of patient education services, and Erin Fitzgerald, the vice president of marketing at AccentHealth, gave detailed advice on how to:

  • Determine goals and what success looks like for your company.
  • Understand the wealth of resources available to increase patient engagement.
  • Create a marketing plan to reach those goals that begins within the walls of your organization and branches via multiple channels (e.g., digital solutions, events, contests).


Determine

You should align with internal stakeholder to define what success us for your organization. Success varies from organization to organization so it’s a good idea to get an idea of what would be considered a success. Here are some common goals to help you get started:

  • Increase patient retention.
  • Meet meaningful use requirements.
  • Manage practice more efficiently.
  • Update technology in your practice.
  • Enhance patient engagement.
  • Improve health outcomes.

Understand

Get involved in the community and put a face behind your brand. Leverage digital channels to advertise your involvement and keep current and prospective patients in on the action.

Within your organization

  • Host a free event with an on-site dietician.
  • Give a seminar on a health issue in which you specialize.
  • Have an open house/community meeting.

Outside of your organization

  • Sponsor a health fair.
  • Host a heart walk.
  • Facilitate a health screening.
  • Donate to a local charity.
  • Attend a conference.

Leverage Digital Channels to Market Your Practice & Retain Patients

Accurate and consistent information across all channels is the key to improving your reputation, increasing your ability to be found, and driving new patients from the web.

Examples

Social Media -- Facebook -- Stay connected with patients between appointments to increase likelihood of rebooking.

Online Directories -- Healthgrades -- Easily manage your online reputation.

Search Engines -- Google -- Gain a competitive advantage by coming up first in search results.

Email marketing -- Patient Newsletter -- Send alerts and health tips to keep patients engaged with their health.

Create

Having a TV spot professionally produced and buying local advertising can be costly, time consuming, and overwhelming. That’s where point-of-care patient education companies can help.

3-Step Approach to Creating a Balanced Marketing Plan

Build a foundation using point of care communication:

  • DIY Marketing: Create your own marketing materials and distribute throughout your organization. Promotional flyers, for example.
  • Patient Education Companies: Many provide complimentary marketing services, allowing you to broadcast professionally produced messages on state-of-the-art technology throughout your waiting and exam rooms.

Maximize Impact by Using Your Creative on Other Channels

Utilize your professionally-produced messages to branch out across multiple channels such as:

  • Digital Signage
  • Social Media
  • Internal/Patient Newsletter
  • Company Website

Target Additional Messaging As Needed

While you plan your marketing efforts, be sure to align with internal stockholders to prepare messaging to support your other initiatives such as:

  • New resourced for patients (patient portal)
  • Office expansions/changes (renovations)
  • Events (internal and external)
  • New service lines
  • Highlight new physicians and technologies

If your organization is not yet focused on patient outreach, start small and scale your efforts using channels that are performing best.

Optimize

Optimize patient engagement by setting clear goals and testing new tactics:

  • Measure your current baseline (patient retention rate).
  • Align internally on your goals (goal of patient retention rate).
  • Test tactics to optimize performance (contests/special promotions).

Benefits of Creating & Refining Your Marketing Strategy Starting at the Point of Care

  • Guaranteed patient reach.
  • Improved patient retention and engagement.
  • Decreased expenditure by utilizing complimentary practice messaging services.

Health System Case Study: Increasing Patient Engagement Starting at the Point-of-Care

AccentHealth’s Patient Education Solution

Driving Engagement Through Innovative Digital Products in Waiting and Exam Rooms:

  • Digital Exam Room Solution: Wall-mounted display features a patient education tablet and condition-specific brochures.
  • Digital Patient Education TV: Credible and engaging patient-focused educational content produced by CNN’s Medical Unit.
  • Educational Health Posters: Features relevant facts and digital extensions so patients can interact with additional content.

Case Study: Resolving Business Challenges Through Point of Care Marketing

Challenge: Raise patient awareness about and participation in monthly health events.

Work-Around: Dedicate valuable staff time to design and hang flyers on walls in the waiting rooms, as well as call patients to make them aware of the session and encourage them to register.

Solution: Leverage custom practice messaging on their AccentHealth TV to expose patients to the event details while they wait.

Results: Increased participation with less manual effort and increased staff productivity since they can focus on other activities to help drive practice success.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

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Tue, 10 May 2016 14:48:45 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2016/05/10/implementing_communications_strategies_to_elevate_patient_engagement http://www.profnetconnect.com/evelyntipacti/blog/2016/05/10/implementing_communications_strategies_to_elevate_patient_engagement The Healthcare Public Relations and Marketing Society of Greater New York (HPRMS) recently presented a panel discussion with AccentHealth regarding ways to optimize performance by implementing new ways to elevate patient engagement in order to drive results through strategic communication planning.

Today’s healthcare providers face increased accountability for patient care, patient satisfaction as well as greater competition. Donna Turgeon, the senior vice president of patient education services, and Erin Fitzgerald, the vice president of marketing at AccentHealth, gave detailed advice on how to:

  • Determine goals and what success looks like for your company.
  • Understand the wealth of resources available to increase patient engagement.
  • Create a marketing plan to reach those goals that begins within the walls of your organization and branches via multiple channels (e.g., digital solutions, events, contests).


Determine

You should align with internal stakeholder to define what success us for your organization. Success varies from organization to organization so it’s a good idea to get an idea of what would be considered a success. Here are some common goals to help you get started:

  • Increase patient retention.
  • Meet meaningful use requirements.
  • Manage practice more efficiently.
  • Update technology in your practice.
  • Enhance patient engagement.
  • Improve health outcomes.

Understand

Get involved in the community and put a face behind your brand. Leverage digital channels to advertise your involvement and keep current and prospective patients in on the action.

Within your organization

  • Host a free event with an on-site dietician.
  • Give a seminar on a health issue in which you specialize.
  • Have an open house/community meeting.

Outside of your organization

  • Sponsor a health fair.
  • Host a heart walk.
  • Facilitate a health screening.
  • Donate to a local charity.
  • Attend a conference.

Leverage Digital Channels to Market Your Practice & Retain Patients

Accurate and consistent information across all channels is the key to improving your reputation, increasing your ability to be found, and driving new patients from the web.

Examples

Social Media -- Facebook -- Stay connected with patients between appointments to increase likelihood of rebooking.

Online Directories -- Healthgrades -- Easily manage your online reputation.

Search Engines -- Google -- Gain a competitive advantage by coming up first in search results.

Email marketing -- Patient Newsletter -- Send alerts and health tips to keep patients engaged with their health.

Create

Having a TV spot professionally produced and buying local advertising can be costly, time consuming, and overwhelming. That’s where point-of-care patient education companies can help.

3-Step Approach to Creating a Balanced Marketing Plan

Build a foundation using point of care communication:

  • DIY Marketing: Create your own marketing materials and distribute throughout your organization. Promotional flyers, for example.
  • Patient Education Companies: Many provide complimentary marketing services, allowing you to broadcast professionally produced messages on state-of-the-art technology throughout your waiting and exam rooms.

Maximize Impact by Using Your Creative on Other Channels

Utilize your professionally-produced messages to branch out across multiple channels such as:

  • Digital Signage
  • Social Media
  • Internal/Patient Newsletter
  • Company Website

Target Additional Messaging As Needed

While you plan your marketing efforts, be sure to align with internal stockholders to prepare messaging to support your other initiatives such as:

  • New resourced for patients (patient portal)
  • Office expansions/changes (renovations)
  • Events (internal and external)
  • New service lines
  • Highlight new physicians and technologies

If your organization is not yet focused on patient outreach, start small and scale your efforts using channels that are performing best.

Optimize

Optimize patient engagement by setting clear goals and testing new tactics:

  • Measure your current baseline (patient retention rate).
  • Align internally on your goals (goal of patient retention rate).
  • Test tactics to optimize performance (contests/special promotions).

Benefits of Creating & Refining Your Marketing Strategy Starting at the Point of Care

  • Guaranteed patient reach.
  • Improved patient retention and engagement.
  • Decreased expenditure by utilizing complimentary practice messaging services.

Health System Case Study: Increasing Patient Engagement Starting at the Point-of-Care

AccentHealth’s Patient Education Solution

Driving Engagement Through Innovative Digital Products in Waiting and Exam Rooms:

  • Digital Exam Room Solution: Wall-mounted display features a patient education tablet and condition-specific brochures.
  • Digital Patient Education TV: Credible and engaging patient-focused educational content produced by CNN’s Medical Unit.
  • Educational Health Posters: Features relevant facts and digital extensions so patients can interact with additional content.

Case Study: Resolving Business Challenges Through Point of Care Marketing

Challenge: Raise patient awareness about and participation in monthly health events.

Work-Around: Dedicate valuable staff time to design and hang flyers on walls in the waiting rooms, as well as call patients to make them aware of the session and encourage them to register.

Solution: Leverage custom practice messaging on their AccentHealth TV to expose patients to the event details while they wait.

Results: Increased participation with less manual effort and increased staff productivity since they can focus on other activities to help drive practice success.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

0 Comments - Leave a Comment
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