Evelyn Tipacti's blog listings. Feed Zend_Feed_Writer 1.10.8 (http://framework.zend.com) http://www.profnetconnect.com/evelyntipacti SPOTLIGHT: James Pilcher, Cincinnati/Kentucky Enquirer Welcome to our SPOTLIGHT feature, where we highlight a journalist and ProfNet user to share their personal story and insight with you.

This SPOTLIGHT belongs to James Pilcher, an investigative reporter for the Cincinnati/Kentucky Enquirer. He's currently the lead reporter looking into government waste and misspending, as well as data work and other issues. Please read more about James below.

We hope you find SPOTLIGHT both enjoyable and informative.



Did you always want to be a journalist or did you start your career in a different field?

No. Actually I thought about being a lawyer or trying to work for the State Department. And my first job out of college was selling  ball bearings and industrial chain.

But I feel my political science degree helped prepare me in a different way … if you know how things are supposed to work, you can recognize when they aren’t working right or something is wrong.

Where was your first professional job as a journalist?

I was a part-time sports stringer/freelance writer here in Cincinnati when I landed a job as an entry-level sportswriter for The Savannah Morning News.

What type of news do you currently cover?

I cover the leaders and decision makers and major issues facing Northern Kentucky, a major coverage area for The Enquirer. That includes keeping tabs on area politicians, business leaders and other influential leaders. But I also hold them accountable, and investigate major issues or wrongdoing.

Do you make suggestions as to what stories you cover or are they mostly assigned?

Under our new restructuring, I have the freedom to dictate what stories should be covered and to suggest most ideas.

What stories do you like covering the most?

Deep dives into complicated subjects that have the potential for affecting just about everyone. I also enjoy data-driven stories.

Is there something you would consider as being ‘the best’ part of being a journalist?

Getting to ask those in power tough questions and holding them accountable.

You worked in marketing for two years – what made you leave journalism and what made you return?

I’ve actually left The Enquirer twice. Each time was different – the first time was a bit of burnout and an interesting opportunity. I was lured away for the second. But in the end, I feel journalism is a calling; an avocation more than a profession.

What advice do you have for PR professionals who want to pitch you? 

Tell me how this will affect my readers straight off. Make sure that you know that the story is in my coverage area. 

What they always do and never do? 

My biggest complaint is that I get on someone’s list, and I get pitches from that PR rep for all kinds of things, even though it has nothing to do with what I’m covering.

I also don’t like pitches over social media. Social means social … so unless I know you personally, I’m not going to pay attention if you tweet at me with a story.

Finally, if it is a national push, try to find something that I can tie to my local area.

How should someone in PR start a working relationship with you? 

I’ve always believed in the personal touch – a phone call, coffee (if you are in the same area), lunch.

Do you have advice for members who respond to ProfNet queries?  

  1. Be respectful of deadlines. We put them there for a reason.
  2. Email but then call to follow up.
  3. Don’t pitch someone who “might” work or is ancillary to the story.

What type of experts do you prefer to work with? 

To me, as long as the person has deep experience in the area either professionally or in an academic setting, it doesn’t matter. People who are used to speaking with the media and perhaps have deeper background on an issue that they can provide.

Can you tell us about your most memorable or most difficult assignment?

Wow. That covers a lot. I covered the 1996 Olympics, spending just about every day on the Atlantic Ocean covering the sailing events. I had to knock on the door of the parents’ of Jon Benet Ramsey one afternoon.

Here in Cincinnati, exposing the dangers of our most traveled bridge, showing the corruption at the local airport board, and diving deep into the Cincinnati city budget and pension crisis.

Do you use social media as part of your job? 

Absolutely. It is an integral part of growing our audience, but also for finding out what is going on and for sourcing. I am active on Twitter, Facebook, LinkedIn and even Instagram.

How has the industry changed from when you began your career? 

Obviously the move to digital has been a sea change for the industry. There really are no deadlines anymore – we post when its ready and then worry about print later.

There is also infinitely more competition for news and for eyeballs – and trying to court an entire generation that has no real attachment or history with print newspapers.

And we all have to have a lot more skills than just writing and reporting. Taking photos/videos … creating our own graphics, etc.

What advice would you give to someone who is just beginning their journalism career or for someone who may be considering journalism?

Despite what I said above, the two most important abilities remain the ability to report and to write. I got into this business because I love to write. But that now takes up only about 20 percent of my time. It’s the gumption to go out and get good stories and ask good questions that separate journalists. And then the ability to synthesize that information quickly in a way that makes it approachable by anyone.

About James Pilcher

James Pilcher is an investigative reporter for the Cincinnati/Kentucky Enquirer, and has been a practicing journalist for the past 25 years. He returned to journalism and the Enquirer in 2013 after a two-year stint working in marketing, communications, technical writing and project management for several local tech firms.

He currently is the lead reporter looking into government waste and misspending, as well as data work and other issues.

It is actually James’ third stint with the Enquirer, having returned to his true love of journalism.

James is the immediate past president of the Cincinnati professional Society of Professional Journalists chapter and has previously served on the national board of SPJ as a regional director and national committee member. James also is active in the Investigative Reporters and Editors association and the Society of American Business Editors and Writers.

A long-time advocate for the use of technology in the newsroom, James has won numerous journalism awards, including the best business reporter in the state of Ohio in 2006 and several national awards for his coverage of the Brent Spence Bridge.

He has previously covered the economy, the aviation/airline industry and personal technology for the Enquirer, while also tackling large in-depth projects about business and the Cincinnati area. He is known as one of the nation’s premier aviation reporters, having covered the industry for 10 years.

Prior to joining the Enquirer in 2000, James worked for The Associated Press in its Atlanta office, served as sports editor for Copley Chicago Newspapers and was the lead Olympics reporter for the Savannah Morning News in the 1990s.

James is married to Melissa, with three sons and lives in Northern Kentucky. He is an indiscriminate music junkie, and loves basketball, cooking, making beer and cheering for Boston teams.

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Fri, 21 Nov 2014 13:04:53 -0600 http://www.profnetconnect.com/evelyntipacti/blog/2014/11/21/spotlight:_james_pilcher,_cincinnatikentucky_enquirer http://www.profnetconnect.com/evelyntipacti/blog/2014/11/21/spotlight:_james_pilcher,_cincinnatikentucky_enquirer Welcome to our SPOTLIGHT feature, where we highlight a journalist and ProfNet user to share their personal story and insight with you.

This SPOTLIGHT belongs to James Pilcher, an investigative reporter for the Cincinnati/Kentucky Enquirer. He's currently the lead reporter looking into government waste and misspending, as well as data work and other issues. Please read more about James below.

We hope you find SPOTLIGHT both enjoyable and informative.



Did you always want to be a journalist or did you start your career in a different field?

No. Actually I thought about being a lawyer or trying to work for the State Department. And my first job out of college was selling  ball bearings and industrial chain.

But I feel my political science degree helped prepare me in a different way … if you know how things are supposed to work, you can recognize when they aren’t working right or something is wrong.

Where was your first professional job as a journalist?

I was a part-time sports stringer/freelance writer here in Cincinnati when I landed a job as an entry-level sportswriter for The Savannah Morning News.

What type of news do you currently cover?

I cover the leaders and decision makers and major issues facing Northern Kentucky, a major coverage area for The Enquirer. That includes keeping tabs on area politicians, business leaders and other influential leaders. But I also hold them accountable, and investigate major issues or wrongdoing.

Do you make suggestions as to what stories you cover or are they mostly assigned?

Under our new restructuring, I have the freedom to dictate what stories should be covered and to suggest most ideas.

What stories do you like covering the most?

Deep dives into complicated subjects that have the potential for affecting just about everyone. I also enjoy data-driven stories.

Is there something you would consider as being ‘the best’ part of being a journalist?

Getting to ask those in power tough questions and holding them accountable.

You worked in marketing for two years – what made you leave journalism and what made you return?

I’ve actually left The Enquirer twice. Each time was different – the first time was a bit of burnout and an interesting opportunity. I was lured away for the second. But in the end, I feel journalism is a calling; an avocation more than a profession.

What advice do you have for PR professionals who want to pitch you? 

Tell me how this will affect my readers straight off. Make sure that you know that the story is in my coverage area. 

What they always do and never do? 

My biggest complaint is that I get on someone’s list, and I get pitches from that PR rep for all kinds of things, even though it has nothing to do with what I’m covering.

I also don’t like pitches over social media. Social means social … so unless I know you personally, I’m not going to pay attention if you tweet at me with a story.

Finally, if it is a national push, try to find something that I can tie to my local area.

How should someone in PR start a working relationship with you? 

I’ve always believed in the personal touch – a phone call, coffee (if you are in the same area), lunch.

Do you have advice for members who respond to ProfNet queries?  

  1. Be respectful of deadlines. We put them there for a reason.
  2. Email but then call to follow up.
  3. Don’t pitch someone who “might” work or is ancillary to the story.

What type of experts do you prefer to work with? 

To me, as long as the person has deep experience in the area either professionally or in an academic setting, it doesn’t matter. People who are used to speaking with the media and perhaps have deeper background on an issue that they can provide.

Can you tell us about your most memorable or most difficult assignment?

Wow. That covers a lot. I covered the 1996 Olympics, spending just about every day on the Atlantic Ocean covering the sailing events. I had to knock on the door of the parents’ of Jon Benet Ramsey one afternoon.

Here in Cincinnati, exposing the dangers of our most traveled bridge, showing the corruption at the local airport board, and diving deep into the Cincinnati city budget and pension crisis.

Do you use social media as part of your job? 

Absolutely. It is an integral part of growing our audience, but also for finding out what is going on and for sourcing. I am active on Twitter, Facebook, LinkedIn and even Instagram.

How has the industry changed from when you began your career? 

Obviously the move to digital has been a sea change for the industry. There really are no deadlines anymore – we post when its ready and then worry about print later.

There is also infinitely more competition for news and for eyeballs – and trying to court an entire generation that has no real attachment or history with print newspapers.

And we all have to have a lot more skills than just writing and reporting. Taking photos/videos … creating our own graphics, etc.

What advice would you give to someone who is just beginning their journalism career or for someone who may be considering journalism?

Despite what I said above, the two most important abilities remain the ability to report and to write. I got into this business because I love to write. But that now takes up only about 20 percent of my time. It’s the gumption to go out and get good stories and ask good questions that separate journalists. And then the ability to synthesize that information quickly in a way that makes it approachable by anyone.

About James Pilcher

James Pilcher is an investigative reporter for the Cincinnati/Kentucky Enquirer, and has been a practicing journalist for the past 25 years. He returned to journalism and the Enquirer in 2013 after a two-year stint working in marketing, communications, technical writing and project management for several local tech firms.

He currently is the lead reporter looking into government waste and misspending, as well as data work and other issues.

It is actually James’ third stint with the Enquirer, having returned to his true love of journalism.

James is the immediate past president of the Cincinnati professional Society of Professional Journalists chapter and has previously served on the national board of SPJ as a regional director and national committee member. James also is active in the Investigative Reporters and Editors association and the Society of American Business Editors and Writers.

A long-time advocate for the use of technology in the newsroom, James has won numerous journalism awards, including the best business reporter in the state of Ohio in 2006 and several national awards for his coverage of the Brent Spence Bridge.

He has previously covered the economy, the aviation/airline industry and personal technology for the Enquirer, while also tackling large in-depth projects about business and the Cincinnati area. He is known as one of the nation’s premier aviation reporters, having covered the industry for 10 years.

Prior to joining the Enquirer in 2000, James worked for The Associated Press in its Atlanta office, served as sports editor for Copley Chicago Newspapers and was the lead Olympics reporter for the Savannah Morning News in the 1990s.

James is married to Melissa, with three sons and lives in Northern Kentucky. He is an indiscriminate music junkie, and loves basketball, cooking, making beer and cheering for Boston teams.

0 Comments - Leave a Comment
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0
Media 411: 5 Ways to Build Your Listening Skills

Photo courtesy of bing.

As a journalist you are taught to listen but when you cover a story are you really listening or are you simply waiting to respond instead of understanding what the person you’re interviewing is trying to say?

Falling into a comfort zone can also happen once you’ve been a journalist long enough. However, it’s necessary to improve your skills and learn new ways to get a story and get information. Listening to what’s around you is the key. But how to do that?

The Local News Lab addressed this very topic written by Josh Stearns. He writes, “Listening is after all not a passive act, but rather an active skill that we can learn and employ strategically. As the examples above make clear there are many different kinds of listening with different goals and outcomes.”

Stearns maps out five models for listening at the intersection of newsrooms and communities:

  • Listening to sources and interviewees: One of the most fundamental parts of journalism is listening to the sources who make up our stories. Too often, however, we turn to the same voices. Part of listening better will be listening to find new sources and looking for new perspectives. (See for example the SourceOfTheWeekTumblr run by NPR.)
  • Listening for story ideas: Journalists listen to their communities to discover new story ideas. Curious City takes this idea further by not just listening for story ideas but also listening to community priorities. Rather than an editor deciding which story gets covered, the community gets to decide. There is also interesting work happening in social listening at organizations like Upwell.
  • Listening for feedback: Listening shouldn’t stop once a story is published. Newsrooms should actively invite community feedback on stories. This goes beyond having a comment section, to actually creating venues for stakeholders to respond to the reporting in a sustained way. For example, Chalkbeat…

To read the complete story, please click here

0 Comments - Leave a Comment
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Thu, 20 Nov 2014 16:24:21 -0600 http://www.profnetconnect.com/evelyntipacti/blog/2014/11/20/media_411:_5_ways_to_build_your_listening_skills http://www.profnetconnect.com/evelyntipacti/blog/2014/11/20/media_411:_5_ways_to_build_your_listening_skills

Photo courtesy of bing.

As a journalist you are taught to listen but when you cover a story are you really listening or are you simply waiting to respond instead of understanding what the person you’re interviewing is trying to say?

Falling into a comfort zone can also happen once you’ve been a journalist long enough. However, it’s necessary to improve your skills and learn new ways to get a story and get information. Listening to what’s around you is the key. But how to do that?

The Local News Lab addressed this very topic written by Josh Stearns. He writes, “Listening is after all not a passive act, but rather an active skill that we can learn and employ strategically. As the examples above make clear there are many different kinds of listening with different goals and outcomes.”

Stearns maps out five models for listening at the intersection of newsrooms and communities:

  • Listening to sources and interviewees: One of the most fundamental parts of journalism is listening to the sources who make up our stories. Too often, however, we turn to the same voices. Part of listening better will be listening to find new sources and looking for new perspectives. (See for example the SourceOfTheWeekTumblr run by NPR.)
  • Listening for story ideas: Journalists listen to their communities to discover new story ideas. Curious City takes this idea further by not just listening for story ideas but also listening to community priorities. Rather than an editor deciding which story gets covered, the community gets to decide. There is also interesting work happening in social listening at organizations like Upwell.
  • Listening for feedback: Listening shouldn’t stop once a story is published. Newsrooms should actively invite community feedback on stories. This goes beyond having a comment section, to actually creating venues for stakeholders to respond to the reporting in a sustained way. For example, Chalkbeat…

To read the complete story, please click here

0 Comments - Leave a Comment
]]>
0
Media 411: 5 Tools for Social Media Monitoring

Photo Courtesy of bing

In previous columns I have indicated my admiration for the site journalism.co.uk. It’s a wonderful site to visit if you’re a journalist and once again, they have done a great job with writing about a topic of interest to those who work in the media. This time they write about social media monitoring and the best tools available as recommended by Storyful

Monitoring and verifying news from social media is far from simple but the tools exist to help journalists find good information they can separate from the bad they don’t need. 

"By effectively organizing social media you are able to listen to those conversations and exclude all of the crap that you don't really need to listen to," explained Malachy Browne, news editor at Storyful.

Below are five tools that Browne recommends for monitoring and verifying information from social media.

Google Maps

Alongside establishing the original source of any information posted to social media, discovering the location of the source is also key to verifying that content, said Browne. 

One of the ways Storyful does this is by taking note of any landmarks or distinctive buildings featured in photos and videos, and attempting to verify the location using satellite imagery from Google Maps or geo-located photographs posted online.

"When the Iraqi military put out videos of strikes on Islamic State targets, sometimes those videos will have the latitude and longitude, or some reference to it, and we'll check the satellite imagery to make sure that they are actually bombing a place that is in Islamic State hands and that it is where it says it is," explains Browne.

Tweetdeck

Twitter is Storyful's "primary signal" for breaking news and eyewitness media, said Browne, explaining that Tweetdeck was an essential tool for organizing and monitoring tweets.

"By having well-curated lists, very good search terms [and] understanding the filters on Tweetdeck, that allows you to exclude a lot of the noise that you may not be interested in and focus on the beat that you're given for a particularly day," he said.

Browne also recommended that journalists spent time and effort into curating effective Twitter lists, added that monitoring "a really tightly curated list" is very often the best way to find breaking stories.

Storyful has curated more than 560 Twitter lists for various locations and topics, said Browne, some of which are public.

For example, for a recent Twitter list to monitor news on Ebola he pulled in any relevant accounts from Storyful's existing location lists covering the affected areas, before contacting key agencies and organisations connected to the crisis to see what other accounts he should be following.

"It's a bit labor intensive... but you reap the rewards from it," he said.

To continue reading, please click here for the complete and original article from journalism.co.uk.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

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Thu, 13 Nov 2014 13:15:37 -0600 http://www.profnetconnect.com/evelyntipacti/blog/2014/11/13/media_411:_5_tools_for_social_media_monitoring http://www.profnetconnect.com/evelyntipacti/blog/2014/11/13/media_411:_5_tools_for_social_media_monitoring

Photo Courtesy of bing

In previous columns I have indicated my admiration for the site journalism.co.uk. It’s a wonderful site to visit if you’re a journalist and once again, they have done a great job with writing about a topic of interest to those who work in the media. This time they write about social media monitoring and the best tools available as recommended by Storyful

Monitoring and verifying news from social media is far from simple but the tools exist to help journalists find good information they can separate from the bad they don’t need. 

"By effectively organizing social media you are able to listen to those conversations and exclude all of the crap that you don't really need to listen to," explained Malachy Browne, news editor at Storyful.

Below are five tools that Browne recommends for monitoring and verifying information from social media.

Google Maps

Alongside establishing the original source of any information posted to social media, discovering the location of the source is also key to verifying that content, said Browne. 

One of the ways Storyful does this is by taking note of any landmarks or distinctive buildings featured in photos and videos, and attempting to verify the location using satellite imagery from Google Maps or geo-located photographs posted online.

"When the Iraqi military put out videos of strikes on Islamic State targets, sometimes those videos will have the latitude and longitude, or some reference to it, and we'll check the satellite imagery to make sure that they are actually bombing a place that is in Islamic State hands and that it is where it says it is," explains Browne.

Tweetdeck

Twitter is Storyful's "primary signal" for breaking news and eyewitness media, said Browne, explaining that Tweetdeck was an essential tool for organizing and monitoring tweets.

"By having well-curated lists, very good search terms [and] understanding the filters on Tweetdeck, that allows you to exclude a lot of the noise that you may not be interested in and focus on the beat that you're given for a particularly day," he said.

Browne also recommended that journalists spent time and effort into curating effective Twitter lists, added that monitoring "a really tightly curated list" is very often the best way to find breaking stories.

Storyful has curated more than 560 Twitter lists for various locations and topics, said Browne, some of which are public.

For example, for a recent Twitter list to monitor news on Ebola he pulled in any relevant accounts from Storyful's existing location lists covering the affected areas, before contacting key agencies and organisations connected to the crisis to see what other accounts he should be following.

"It's a bit labor intensive... but you reap the rewards from it," he said.

To continue reading, please click here for the complete and original article from journalism.co.uk.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
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0
Insider Tips on Pitching Business Media The Publicity Club of New York (#PCNY) held a panel discussion with five influential business journalists about what they cover and how they like to be pitched.

Photo Courtesy of Peter Himler, PCNY.
(Left to Right) Nicholas Carlson, Peter Lauria, Tracy Corrigan, Tom Giles, Sandy Cannold.

Here are just some of their suggestionswhich you should keep in mind when pitching clients to these media outlets:

Nicholas Carlson, Chief Correspondent, Business Insider

  • Business Insider is interested in politics, lifestyle, markets – anything a professional wants to read.
  • What you think is a story, is not (necessarily) a story. We think, “What does reader want to read?” Also, “Do I want to read this on a Saturday?”
  • Get clients talking about stories, people, companies we’re interested in covering.
  • Think like a reporter – know who the power players are and let me know if you have the connections.
  • Business Insider wants entrepreneurial stories. For example, the single mom who makes millions. There’s always room for these, not just big name companies.
  • 95% of the time, announcements are not news.
  • We do focus on charts that tell a story but ones that tell a story itself.

Peter Lauria, Business Editor, BuzzFeed

  • BuzzFeed has 175 million unique visitors a month. 75% comes from social media.
  • There are two types of business audiences: the historic business reader, someone who watches CNBC; millennials, those who read the Wall Street Journal.
  • If we get an exclusive, people are going to share it. We want exclusives and people will read them.
  • The most value someone in PR can bring is to connect me.
  • There are two types of PR people: the one-time pitch that won’t work and that won’t last and the one who reaches out and says, “I rep this company and have this guy who can talk about ‘X.’ Want to meet him?” Type two is best.
  • If you’re good at PR you will be called first since I know you’ll connect me.
  • Best exclusives include company A is buying company B as told by someone who knows but when an official announcement hasn’t been made.

Tracy Corrigan, Digital Editor, The Wall Street Journal

  • 1, 800 staff, half are in the United States.
  • We use video by our own journalists as well as a video team.
  • When you pitch think about visuals. We don’t want a guy in a suit and tie.
  • "Think about the visual component of the story you're pitching."
  • We expect our reporters to participate in social media.
  • Find angles when you pitch. For example, how is viral marketing affecting a company? SEO?
  • We encourage reporters to have relationships with senior management, not just the executives.
  • With regards to infographics, the data has to tell a story.

Tom Giles, Managing Editor, U.S. Company News, Bloomberg News

  • 320, 000 financial subscribers
  • Bloomberg produces more than 5,000 stories a day.
  • Take time to get to know people in the beat you cover.
  • In the era of social media there is no excuse for missending email, etc.
  • Invest the time over a long period of time to get to know the journalist as a person, not “Here’s a pitch. Cover it.”
  • Follow me on Twitter.
  • Don’t as to be connected on LinkedIn unless I know you.
  • Send emails.
  • Please don’t’ call about the email you just sent.
  • “Don’t hate me because I’m digital.” Please don’t ask for the ‘print’ person. The work we do appears across a multitude of platforms.
  • We care about startups. They give insight into companies we care about.
  • I get access from those in PR, not ideas. Be “someone in the room.” If I can’t have the CEO, give me someone who knows what’s going on.
  • We like getting access to CEO, CFO, COO, but sometimes someone on a lower scale works better.

Sandy Cannold, Executive Producer, CNBC “Squawk Box”

  • CNBC is an investor network covering money, markets.
  • We want entrepreneurs, disruptors, interesting characters in business, big guests, news makers and breakers.
  • Have clients understand that if they’re in the rundown (map for show producers and staff that indicates what story is airing, etc.) it doesn’t meant they’ll make it to air. It’s just the reality.
  • Email is the only way to reach me, occasionally on Twitter. “Morning producers don’t sleep. “
  • No LinkedIn.
  • Big name guests go to higher end members of team so keep that in mind when you pitch.
  • We prefer to be exclusive and if we see you on a competitor, it’s not great but we at least have to be first.
  • We look for stories with great backstories. For example, ordinary people with ideas who became millionaires.
  • If a client is featured in a publication, send it to us. It will be part of the backstory.
  • We want a provocative point of view and people who are willing to express that. Those who are willing to take on companies like Apple or Netflix. That becomes a very shareable story.
  • It helps if we can call you at a moment’s notice. That’s an important layer of the relationship between journalists and PR .

 To listen to the complete panel discussion, please click here.

 Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

 

0 Comments - Leave a Comment
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Mon, 10 Nov 2014 11:17:49 -0600 http://www.profnetconnect.com/evelyntipacti/blog/2014/11/10/insider_tips_on_pitching_business_media http://www.profnetconnect.com/evelyntipacti/blog/2014/11/10/insider_tips_on_pitching_business_media The Publicity Club of New York (#PCNY) held a panel discussion with five influential business journalists about what they cover and how they like to be pitched.

Photo Courtesy of Peter Himler, PCNY.
(Left to Right) Nicholas Carlson, Peter Lauria, Tracy Corrigan, Tom Giles, Sandy Cannold.

Here are just some of their suggestionswhich you should keep in mind when pitching clients to these media outlets:

Nicholas Carlson, Chief Correspondent, Business Insider

  • Business Insider is interested in politics, lifestyle, markets – anything a professional wants to read.
  • What you think is a story, is not (necessarily) a story. We think, “What does reader want to read?” Also, “Do I want to read this on a Saturday?”
  • Get clients talking about stories, people, companies we’re interested in covering.
  • Think like a reporter – know who the power players are and let me know if you have the connections.
  • Business Insider wants entrepreneurial stories. For example, the single mom who makes millions. There’s always room for these, not just big name companies.
  • 95% of the time, announcements are not news.
  • We do focus on charts that tell a story but ones that tell a story itself.

Peter Lauria, Business Editor, BuzzFeed

  • BuzzFeed has 175 million unique visitors a month. 75% comes from social media.
  • There are two types of business audiences: the historic business reader, someone who watches CNBC; millennials, those who read the Wall Street Journal.
  • If we get an exclusive, people are going to share it. We want exclusives and people will read them.
  • The most value someone in PR can bring is to connect me.
  • There are two types of PR people: the one-time pitch that won’t work and that won’t last and the one who reaches out and says, “I rep this company and have this guy who can talk about ‘X.’ Want to meet him?” Type two is best.
  • If you’re good at PR you will be called first since I know you’ll connect me.
  • Best exclusives include company A is buying company B as told by someone who knows but when an official announcement hasn’t been made.

Tracy Corrigan, Digital Editor, The Wall Street Journal

  • 1, 800 staff, half are in the United States.
  • We use video by our own journalists as well as a video team.
  • When you pitch think about visuals. We don’t want a guy in a suit and tie.
  • "Think about the visual component of the story you're pitching."
  • We expect our reporters to participate in social media.
  • Find angles when you pitch. For example, how is viral marketing affecting a company? SEO?
  • We encourage reporters to have relationships with senior management, not just the executives.
  • With regards to infographics, the data has to tell a story.

Tom Giles, Managing Editor, U.S. Company News, Bloomberg News

  • 320, 000 financial subscribers
  • Bloomberg produces more than 5,000 stories a day.
  • Take time to get to know people in the beat you cover.
  • In the era of social media there is no excuse for missending email, etc.
  • Invest the time over a long period of time to get to know the journalist as a person, not “Here’s a pitch. Cover it.”
  • Follow me on Twitter.
  • Don’t as to be connected on LinkedIn unless I know you.
  • Send emails.
  • Please don’t’ call about the email you just sent.
  • “Don’t hate me because I’m digital.” Please don’t ask for the ‘print’ person. The work we do appears across a multitude of platforms.
  • We care about startups. They give insight into companies we care about.
  • I get access from those in PR, not ideas. Be “someone in the room.” If I can’t have the CEO, give me someone who knows what’s going on.
  • We like getting access to CEO, CFO, COO, but sometimes someone on a lower scale works better.

Sandy Cannold, Executive Producer, CNBC “Squawk Box”

  • CNBC is an investor network covering money, markets.
  • We want entrepreneurs, disruptors, interesting characters in business, big guests, news makers and breakers.
  • Have clients understand that if they’re in the rundown (map for show producers and staff that indicates what story is airing, etc.) it doesn’t meant they’ll make it to air. It’s just the reality.
  • Email is the only way to reach me, occasionally on Twitter. “Morning producers don’t sleep. “
  • No LinkedIn.
  • Big name guests go to higher end members of team so keep that in mind when you pitch.
  • We prefer to be exclusive and if we see you on a competitor, it’s not great but we at least have to be first.
  • We look for stories with great backstories. For example, ordinary people with ideas who became millionaires.
  • If a client is featured in a publication, send it to us. It will be part of the backstory.
  • We want a provocative point of view and people who are willing to express that. Those who are willing to take on companies like Apple or Netflix. That becomes a very shareable story.
  • It helps if we can call you at a moment’s notice. That’s an important layer of the relationship between journalists and PR .

 To listen to the complete panel discussion, please click here.

 Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

 

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Media 411: Do You Trust the Media? Do you trust the media? Are you confident that the news channel or news program you’re watching is telling you the truth? Which news organization do you trust the most? Least?

The Pew Research Center put out a report called “Political Polarization & Media Habits” that shows trust and distrust in news outlets is based on political beliefs. 

However, the breakdown of responses is quite complex. Here’s how the Pew Research Center has analyzed them: 

1) The full population picture doesn’t tell the whole story. If you look simply at the total percentage of online adults who say they trust a news organization for news about government and politics, several mainstream television outlets rise to the top. CNN, ABC, NBC, CBS and Fox News are all trusted by more than four-in-ten web-using U.S. adults. These high numbers, though, are intertwined with the fact that more than nine-in-ten respondents have heard of these five news sources. Trust and distrust were only asked of sources respondents had heard of, thus, the better known a source is, the more Americans in total who can voice trust or distrust of that source. A source like The Economist, on the other hand, is known by just 34% of respondents and so could never have a trust level exceeding 34% — even if everyone who had heard of it trusted it.

2) Is a news organization not trusted? Or just not well known? An alternative way to analyze the data is to look at the percent of trust among those who have heard of the news organization. This approach means that lesser-known outlets may be seen as equally trusted as better-known outlets.

To continue reading, please click here.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

 

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Thu, 30 Oct 2014 15:09:20 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2014/10/30/media_411:_do_you_trust_the_media http://www.profnetconnect.com/evelyntipacti/blog/2014/10/30/media_411:_do_you_trust_the_media Do you trust the media? Are you confident that the news channel or news program you’re watching is telling you the truth? Which news organization do you trust the most? Least?

The Pew Research Center put out a report called “Political Polarization & Media Habits” that shows trust and distrust in news outlets is based on political beliefs. 

However, the breakdown of responses is quite complex. Here’s how the Pew Research Center has analyzed them: 

1) The full population picture doesn’t tell the whole story. If you look simply at the total percentage of online adults who say they trust a news organization for news about government and politics, several mainstream television outlets rise to the top. CNN, ABC, NBC, CBS and Fox News are all trusted by more than four-in-ten web-using U.S. adults. These high numbers, though, are intertwined with the fact that more than nine-in-ten respondents have heard of these five news sources. Trust and distrust were only asked of sources respondents had heard of, thus, the better known a source is, the more Americans in total who can voice trust or distrust of that source. A source like The Economist, on the other hand, is known by just 34% of respondents and so could never have a trust level exceeding 34% — even if everyone who had heard of it trusted it.

2) Is a news organization not trusted? Or just not well known? An alternative way to analyze the data is to look at the percent of trust among those who have heard of the news organization. This approach means that lesser-known outlets may be seen as equally trusted as better-known outlets.

To continue reading, please click here.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

 

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