Eric Pinckert

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    • Media Contact:
      Dani_miles
    • Member Type(s): Expert
    • Title:Managing Director at BrandCulture
    • Organization:BrandCulture
    • Area of Expertise:Brand Strategy & Positioning
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My Expertise

    My Expertise

      Area(s) of expertise: Brand Strategy & Positioning
      Summary of expertise:
      Brand Strategy
      -Strategic Positioning
      -Visual Identity Systems
      -Corporate Identity Development
      -Graphic Design and Motion Graphics
      -Brand Architecture
      -Naming
      -Market Research
      Employee Engagement
      -Leadership Assessment
      -Customer Experience Alignment
      -Instructional Design and Performance Improvement
      -BrandCulture Workshops

      Brand Implementation
      -Print Communications
      -Digital Media, Film & Video
      -Websites & Employee Portals
      -Trade Show, Meetings & Events
      -Public Relations & Social Media
      -Lead Generation Strategies

      Expertise: corporate governance, financial services, private equity portfolio company branding, venture capital portfolio company branding, early stage company brand development, high tech, hospitality, insurance, professional services (consulting, legal), non-profits, healthcare.
      Twitter: https://twitter.com/ericpinckert?lang=en
      Facebook: https://www.facebook.com/brandculture
      Awards/associations/memberships:
      Certification
      State Bar of California
      Certification Date Dec 1993 – Present License 166206

      Educational background:
      Stanford University, B.A., M.A.
      Harvard Law School, JD Law
      Interests:
      Brand Strategy & Positioning, Logo & Visual Vocabulary, Product and Corporate Name Creation, Website Design & Development, Digital Marketing, Film & Video Animation, Employee Engagement, Business Development, Public Relations.

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  • Online Community Services Specialist
    ProfNet
    @melibarratv
    NJ

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