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Dr. Raghu Kurthakoti

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Media Contact:
Donna Whitlock
Member Type(s): Expert
Title:Assistant Professor of Marketing
Organization:Arcadia University
Area of Expertise:
Member:ProfNet

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My Expertise

Summary of expertise:
Product placements in movies and TV: measuring effectiveness and identifying key variables for successful placements; cross-cultural food consumption and acculturation behaviors; technology in teaching:effectiveness of social networks, communication tools and the internet to enhance teaching in the classroom; quantitative(econometric&psychometric modeling related to consumer behavior related issues