Fabian Oliva - fiverun
Reza Ladchartabi - Mobzili
Jeff Riddle - Ignite Video
Five is an intuitive number. Most people quit work at five, we like to high-five for success, our lists are top five -- and for Fabian Oliva, it's the name of his startup aimed to transform the shopping experience.
Fiverun has developed a way to bring the "Apple store" model of more engagement by the sales associates to any brick and mortar retailer. Oliva asks, "How many times have you walked up to a salesperson and been told they're out of something, or it's only in their 'online store'"?
Fiverun's tools aim to turn the warehouse shopping experience into a showroom, blending online + offline as you connect with an associate bearing a tablet who can order what you want on the spot and link transactions to a customer through social checkins. They can provide recommendations, create gift registries, and save the buyer's preferences. "Linking a shopcart to a customer, keeps your customers," said Oliva.
Mobile is a staggering force and becoming more 'mediated' according to Beth Rogozinski of Transmedia.org. The growth of mobile entertainment is projected to become a $54 billion industry by 2015.
"Mobile Media: Taking Engagement on the Road" was the buzz at Transmedia SF's July session at YetiZen Innovation Lab in San Francisco.
Video converts shoppers into buyers nearly 25% more often according to Jeff Riddle, founder of Ignite Video. His company created a platform where a business can shoot, splice, dice, add voiceover and music and publish a video all from their iPhone. Key is also the ability to build a custom storyboard as you're laying out your vision.
"That is powerful," he said. Not every startup can afford a professional photographer and this opens up new doors for $30/month.
In 2014, the future 49'ers stadium in Santa Clara will be so wi-fi slick, nearly 70,000 fans could upload to YouTube simultaneously. Engagement is entering a new era.
"We aim to simplify content creation," added Reza Ladchartabi, co-founder of Mobzili. His tool -- launched in more than 50 cities in the Netherlands and Belguim-- transforms location experiences by bringing stories to life. An entire community can contribute; each member using his or her own device.
Cities and tourism organizations can upload and edit multimedia to create their own mobile applications (which Mobzili then makes available in the iTunes store) with the help of Mobzili's graphical interface creator. It's about organizations "controlling their own channels," said Ladchartabi and empowering them to engage with their audience by publishing and sharing on location.
iTunes hit it's 50 billionth download this year. By 2017, data usage is projected to be 13 times what it is today according to Beth Rogozinski. The shift is in music, books, games, toys, events and as this panel of digital mavericks demonstrated -- live experiences.