This Executive Summary also includes data on journalists’ greatest frustrations in working with PR. To make sure your practices match those of the journalists you pitch, make sure to download your free copy of the report.

Get details on these highlights:
The single most important way journalists use the Internet
How often journalists visit online newsrooms—which kinds of journalists use online newsrooms most often, plus what journalists are looking for in an online newsroom
How—and how often—journalists use social networks, blogs, digital audio and video and RSS and email feeds
How journalists prefer to receive press materials
The ranking of which social networks journalists belong to personally and which they use most to research their stories
Journalists’ greatest frustrations in working with PR professionals
Which media journalists use to get their news—online, broadcast and print
Download the full 2010 Journalist Survey on Media Relations Practices

Join me and Nancy Juetten for a FREE, one-time teleseminar

Date: Thursday, September 23, 2010  Time: 10 a.m. PST

"Kick your boring bio to the curb to attract clients, speaking gigs and media interviews, NOW!"

Click here to register:

ow.ly/2HEWG

* Are you frustrated that you can’t seem to find the time to focus on or organize a good bio or speaker sheet for your important work in the world?
* Have you reinvented what you do so much over the last two years to survive the down economy that your ideal clients don’t recognize your offerings today, and you don’t either?

* Do you fear that your writing abilities and storytelling talents aren’t up to snuff?
* Do you struggle with self promotion?
* And perhaps the even more important question to ask right now is this one:
What is is costing you in lost new opportunities NOT to have a winning bio ready and working hard for you and your growing business right now?

During this interview hosted by Dan Janal, Nancy Juetten will share some of the biggest bio writing blunders business owners make that stand in their way of attracting quality leads and prestigious media interview opportunities.
You’ll walk away from this call with powerful “aha” insights that you can apply immediately to help you save valuable time preparing for media interviews, set the stage for you to delight broadcast media producers, while making your bio read better so the right people will notice and act.
Here’s what you will learn:

* The four essential elements every bio should showcase
* Why one-size-fits-all bios rarely fit all situations
* Why every radio host wants from from you
* What every event emcee wants from you that serves your interests just as much as his!
* The biggest time savers you gain by getting your bio in great shape now
* How to set yourself apart from every other expert and why you must begin right now!
Most importantly, by the end of the call, you’ll be fired up and ready to take action transform your boring, boilerplate, and bland bio to the rock star status of which you and your expertise are so worthy.
Whether you need to attract new clients, invite media attention for your winning ways, or all of the above, you’ll gain at least 3 BIG insights and practical actions you can use immediately to make your bios for the web, your speaker sheet, and your social networking profiles better immediately.
Don’t miss this timely and engaging opportunity to learn how to build YOUR buzz and invite the opportunities to share your message with the world.

Click this link to register:
ow.ly/2HEWG

This call will be recorded. You will be sent a link to listen to the recording if you register.
Register here:
ow.ly/2HEWG

If you'd like to learn more about Nancy and her products, click here:

Yes, that is a hypothetical question based on the age-old line of “If a tree falls in the forest and no one hears it…” but there is a lot of similarity between the two ideas.

 
Many people get articles written about themselves via PR LEADS or their own pitching to reporters but they fail to do anything with it. In effect, the publicity has created one ripple in the pond, but that ripple hasn’t spread.  It is up to you to make noise. It is up to you to create a tidal wave from the ripple.

 
You might be leaving a lot of opportunities go by the wayside.

 
Here are 10 ways to promote your publicity:

1.     Tweet a link to the article. I do this for my clients, when they tell me about their publicity via PR LEADS. I use a provocative title to get attention. Here’s an example: Need writing tips for a job application? @prleads client Diane L Samuels gets publicity on Monster.com ow.ly/2tGcI Notice how I use the keyword “publicity” so anyone looking for “publicity” on Twitter will see this. Use your own keywords as well so more people will find your links.

2.     Post the link on your Linked In profile.

3.     Post the link to relevant groups on Linked In.  Heavy emphasis on “relevant.” Don’t post it in places where people wouldn’t care. You’d be hurting yourself if you did that. Also, don’t say “I’m quoted here” and post the link. Tell people what they can learn by reading the article. Your focus should be on sharing information and not appearing self-promotional.

4.     Send the link and article to your prospects, clients and followers via email.

5.     Post the link and the article to your blog.

6.     Frame the article and hang it in your waiting room. Consider highlighting your quotes and name in yellow so it stands out from the rest of the article. The highlighting will focus a reader’s attention directly on your quote.

7.     Copy the article and print it in your sales or marketing kit. The media give you a form of credibility that is unmatched. Use it.

8.     Include the article in your book proposal. Book acquisition editors want to know that you can create publicity for the book. Show them here and you’re more likely to get a contract and more likely to get a larger advance.

9.     Create a list of headlines of articles in which you were quoted and post that to your website. Include live links to the articles. Reporters and prospects will be impressed that you have so many media hits.

10. Use the front page of your website to let the world know you have been quoted. Too many clients get PR and hide it! Let the first impression people have of you be from the media.

 
Please respect all copyrights when you post articles or reproduce articles.  Contact the media to find out their policies for reprints of their materials in print and on websites and in emails or in other formats.

 
When you do these tasks, you’ll be letting your world know you are the thought leader and expert they seek to hire for their consulting, speaking and other new business opportunities.

 
If you don’t do these tasks, your publicity will be yesterday’s news and will line the proverbial birdcage. You must let the world know that you have gotten publicity. You must beat your own drum.

 
 
Do you want your press release picked up in major media? Read my special report “How to Get Your Press Release Printed on Top Tier Media Sites – Guaranteed,” by visiting www.prleadsplus.com/results/  Publicity thought leader Dan Janal is Founder and President of PR LEADS PLUS which offers a variety of do-it-yourself tools to help small businesses get publicity, including media lists, press release writing and targeted article marketing services and press release distribution. For information on coaching and consulting services, go to www.prleadsplus.com
 

This article can be re-printed on your website, blog or ezine.