Summary of expertise:
Silwa is a certified professional image consultant, co-author of "Jewelry Savvy: What Every Jewelry Wearer Should Know," and founder and owner of Apprecia Fine Jewelry, jewelry specially designed to flatter the generous curves of the full-figured woman. She can knowledgeably discuss:
- Jewelry trends and how to adapt them to be flattering to the individual.
- How to develop a jewelry wardrobe.
- How to select, care for, and recycle jewelry.
- Jewelry and fashion for the full-figured woman (the plus-size market).
- Marketing to the over-40 market (Baby Boomers).
- Marketing to the plus-size market.
She approaches jewelry with the passion of a collector. A longtime aficionado of vintage jewelry, she left corporate law to study image consulting and to create a line of fine jewelry. Cynthia posts a jewelry industry blog on JCKonline and writes a column for Our Village Chicago publications.
Blog/Web site: http://www.jewelrysavvybook.com
Jewelry Savvy: What Every Jewelry Wearer Should Know (with Caroline Stanley)(Jewels on Jewels, Inc. 2007)
How to Sell to the Plus-Size Market, Professional Jeweler, October and November 2003
Received the Rising Star Award from the Association of Image Consultants International (AICI), 2005;
Treasurer, AICI Southern California Chapter 2006-present;
Treasurer, Womens Jewelry Association, Los Angeles Chapter 2007-present;
Member, Designing Women South Bay guild of Working Wardrobes, a nonprofit organization that helps women and men in crisis re-enter the work force; committee co-chair for the hair/makeup/massage portion of the organizations upcoming Womens Day of Self-Esteem 2008
Blogger, Jewels on Jewels at www.JCKonline.com, web site for the trade publication JCK (Jewelers Circular Keystone);
Columnist, writing the twice-monthly column The Joy of Jewelry for Our Village Chicago Publications.
Prior media experience:
Has been interviewed by writers for print articles in publications including JCK (Jewelers Circular Keystone), National Jeweler, Idex Magazine [Israel], The Toledo Blade (Toledo, Ohio) and The Athens Banner-Herald (Athens, Georgia)
Has also been profiled in National Jeweler, Idex Magazine [Israel], Our Village Chicago (Chicago, Illinois), The Daily Breeze (Torrance, California) and The New York Sun, as well as on www.bbwpress.com and www.amazemagazine.com.
B.A. cum laude, Yale University, 1976
J.D., University of Chicago Law School, 1979
Graduate Retail Management certificate, Gemological Institute of America, 2002
Certified in the Universal Style
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