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My ExpertiseMy Expertise
Summary of expertise:
Silwa is a certified professional image consultant, co-author of "Jewelry Savvy: What Every Jewelry Wearer Should Know," and founder and owner of Apprecia Fine Jewelry, jewelry specially designed to flatter the generous curves of the full-figured woman. She can knowledgeably discuss: - Jewelry trends and how to adapt them to be flattering to the individual. - How to develop a jewelry wardrobe. - How to select, care for, and recycle jewelry. - Jewelry and fashion for the full-figured woman (the plus-size market). - Marketing to the over-40 market (Baby Boomers). - Marketing to the plus-size market. She approaches jewelry with the passion of a collector. A longtime aficionado of vintage jewelry, she left corporate law to study image consulting and to create a line of fine jewelry. Cynthia posts a jewelry industry blog on JCKonline and writes a column for Our Village Chicago publications.
Blog/Web site:
http://www.jewelrysavvybook.com
Books/articles published:
Jewelry Savvy: What Every Jewelry Wearer Should Know (with Caroline Stanley)(Jewels on Jewels, Inc. 2007) How to Sell to the Plus-Size Market, Professional Jeweler, October and November 2003
Awards/associations/memberships:
Received the Rising Star Award from the Association of Image Consultants International (AICI), 2005; Treasurer, AICI Southern California Chapter 2006-present; Treasurer, Womens Jewelry Association, Los Angeles Chapter 2007-present; Member, Designing Women South Bay guild of Working Wardrobes, a nonprofit organization that helps women and men in crisis re-enter the work force; committee co-chair for the hair/makeup/massage portion of the organizations upcoming Womens Day of Self-Esteem 2008 Blogger, Jewels on Jewels at www.JCKonline.com, web site for the trade publication JCK (Jewelers Circular Keystone); Columnist, writing the twice-monthly column The Joy of Jewelry for Our Village Chicago Publications.
Prior media experience:
Has been interviewed by writers for print articles in publications including JCK (Jewelers Circular Keystone), National Jeweler, Idex Magazine [Israel], The Toledo Blade (Toledo, Ohio) and The Athens Banner-Herald (Athens, Georgia) Has also been profiled in National Jeweler, Idex Magazine [Israel], Our Village Chicago (Chicago, Illinois), The Daily Breeze (Torrance, California) and The New York Sun, as well as on www.bbwpress.com and www.amazemagazine.com.
Educational background:
B.A. cum laude, Yale University, 1976 J.D., University of Chicago Law School, 1979 Graduate Retail Management certificate, Gemological Institute of America, 2002 Certified in the Universal Style |
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