Area(s) of expertise: Marketing, Social Media
Summary of expertise:
Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing. In 2012, Forbes Magazine recognized him as one of the top 50 most influential people in social media and digital marketing.
Mr. Penn is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s also the author of Marketing White Belt: Basics for the Digital Marketer.
Blog/Web site: http://www.christopherspenn.com
Marketing White Belt: Basics for the Digital Marketer
Forbes Top 50 Expert in Marketing and Social Media, 2012
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