Classic antihero George Costanza has taught us many valuable life lessons – chief among them that you can still find a parking spot in the city if you apply yourself. But for those of us in content creation fields, he’s given career tips, too. Let me explain what I mean, because George is clearly the gift that keeps on giving. By the way, Happy Festivus, everyone!

There’s a well-known scene in “The Ticket” episode where George and Jerry pitch their sitcom idea to NBC for a second time. Having been dismissed by the network the week before because of George’s insistence that the show be about nothing, the two friends return with the opposite tack – with George leading the way. “Story is the foundation of all entertainment,” he tells NBC executive Russell Dalrymple. “You must have a good story; otherwise, it’s just masturbation.”

This is valuable wisdom that shouldn’t be limited just to sitcom writing; it’s great advice for all content creators. How good is the story we’re telling our audience? Why should they care about what we have to say? The elements of a good story are universal – be they for a sitcom or marketing content for your company’s newest product. Here are a few of those key elements; leave it the self-described “Lord of the Idiots” to show us the way.

To continue reading, please visit: www.inkhouse.net/what-george-costanza-ca...