If you’ve taken a spin class you know it can be a demanding, grueling, yet ultimately rewarding endeavor. Sound like a job in PR to any of you? Last night while sweating through another spin class, I started making mental notes about some traits both PR and spinning share. What follows are 10 ways PR is like a spin class.
It’s a woman’s world. True, women reportedly make up anywhere from 70 to 85 percent of the PR workforce, and from my own experience I can non-scientifically report the same in spin classes. Some men see this as a deterrent; others, an incentive. But guys, neither spin nor PR is just for women, so get out there.
Mix up your routine and learn from others. It’s a good idea to mix up your schedule and take classes with other spin instructors. Even if you’re partial to your regular instructor, the new instructor will take you on new rides and give you different things to think about. Once you return to your regular instructor, you can apply new techniques you’ve learned. The same goes in PR, especially in an agency setting. Don’t limit yourself to working with your everyday team members or reporting manager; seek out new opinions and strategies from other leaders in your office. I’ve found that no two people in an office tackle a problem/opportunity in the same way. Take in all points of view, and apply what works best for you.
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