You’ve probably heard this before: “Couldn’t we just get some interns to do that?”

When it comes to a company’s social media, experts say it takes planning, authority, and company knowledge. Interns definitely can help with it, but too much control over branding could be a bad thing.

At Billboard Magazine, interns work on many things, from branding and creative services to helping the sales team and working events. They also get pulled into brainstorming meetings and their job includes social media. Most of the social media, however, is based on reporting – monitoring and collecting info to share internally.

To read more, view the entire post on the Social Media Club blog: socialmediaclub.org/blogs/from-the-clubh...