With social media being an integral part of our jobs, we pretty much know what it takes to be a professional.
At the very least, it requires a fairly high level of engagement on a variety of social media channels. (This goes beyond a lot of RTs, as one wise editor pointed out.)
I took my question to some key places and got a wide scope of answers.
“A social media professional is a person who has in their business objectives – for the job they get paid for – deliverables that include social media,” said Victoria Harres, audience development director with PR Newswire. “Whether that’s tweeting, posting things to Facebook, creating content for blogs or Flickr … it is part of their business goals and business objectives.”
Read more on the Social Media Club's blog: socialmediaclub.org/blogs/from-the-clubh...