Chris Efessiou

    • Media Contact:
      Meghan van Joosten
    • Member Type(s): Expert
    • Title:Leadership Expert in Business and Parenting
    • Organization:Business of Parenting
    • Area of Expertise:Business, Family
    • Member:ProfNet

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My Expertise

    My Expertise

      Area(s) of expertise: Business, Family
      Summary of expertise:
      Entrepreneur, Marketing Strategist, Negotiations Architect, Speaker, Radio Show Host and Author of CDO Chief Daddy Officer® - The Business of Fatherhood, Chris Efessiou understands first hand that the dynamics of success are the same whether you¿re standing at the front of a conference room, or tucking your child into bed at night. Through his own personal experiences, Chris - founder, President, and CEO of SRxA-Strategic Pharmaceutical Advisors - shares his discovery of how the skills critical to becoming a successful business leader can be seamlessly applied to both parenting and personal relationships with equal efficiency.
      Blog/Web site:
      White paper/research:
      Chris is the host of 'Straight Up with Chris', reaching a potential 4 million listeners monthly as one of Voice Americas top radio shows, with an average listen time exceeding 20 minutes. The show features in-depth interviews with top-tier business leaders, parenting experts and intriguing guests who share their personal stories and experiences. Some of his guests include best-selling author Ken Blanchard, FBI profiler Mary Ellen O'Toole and NBC family expert Michele Borba.
      Books/articles published:
      CDO Chief Daddy Officer® - The Business of Fatherhood
      In the last 27 years Chris has been at the heart of the strategic product introduction of more than 20 new products in the global pharmaceutical marketplace, and engineered the turnaround of several others. He was part of the 2005-2007 professional communications and education campaigns which helped Mucinex® become the largest product in its market, and in 2011 he engineered MAAX™, hybrid marketing vehicle, which produced a net ROI of 5.2 – largest known Return on Investment in the industry.
      In-depth interviews, by-lines, quotes, op eds, guests posts, etc.

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