Cathy Hetzel

    • Media Contact:
      Hattie Young
    • Member Type(s): Expert
    • Title:Executive Vice President, Commercial
    • Organization:comScore
    • Area of Expertise:Television; Audience Measurement

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My Expertise

    My Expertise

      Area(s) of expertise: Television; Audience Measurement
      Summary of expertise:
      As Executive Vice President, Ms. Hetzel spends her days determining where the industry is heading and how comScore can adapt its products and services and employ its massive, passive measurement approach to audience measurement to meet the needs of the future.

      With experience on both the cable operator and network sides of the business, as well as in television technology, comScore is the perfect fusion of Ms. Hetzel's many areas of expertise. Having joined comScore as part of the Rentrak/comScore merger in early 2016, she also previously served as Senior Vice President, Business Development at Concero and Senior Vice President at Digital Cable Radio Associates.

      When she’s not working hard to grow relationships with comScore’s data providers or helping to create new technologies, she supports Dress for Success Oregon, which provides professional attire and career development tools to women trying to enter the workforce.

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