Area(s) of expertise: Marketing, Branding
Summary of expertise:
Karen Post is an entrepreneur, branding authority, and author. Known as "The Branding Diva," she has been building memorable brands that sell product, advocate causes, create loyalty, and add value. Throughout her career, her work has benefited diverse industries, from start-ups to Fortune 500 companies, including Albemarle, ACNielsen, Choice International, Cox Cable and Media, Saudi Arabian Airlines, Chevron, Johnson & Johnson, Bank of America, Xerox, Sara Lee, Pepsi, and Procter & Gamble along with many emerging businesses, trade associations, professional athletes, entertainers, and politicians.
"Brand Turnaround: How Brands Go Bad and Return to Glory" (McGraw-Hill 2011)
"Brain Tattoos: Creating Unique Brands That Stick to Customers' Minds" (AMACOM 2004)
Prior media experience:
Karen is a regular branding commentator on FOX TV and has been featured in other business and marketing print, broadcast and online media outlets, including FOX, NBC, Bloomberg TV, CBS’s Early Show, the New York Times, the New York Post, Fast Company, Miami Herald, the Boston Globe, Financial Times, Entrepreneur, Success Magazine and NPR.
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