Ayelet Gneezy

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    • Media Contact:
      Melinda Battenberg
    • Member Type(s): Expert
    • Title:Associate Professor
    • Organization:Rady School of Management
    • Area of Expertise:Behavioral Sciences & Marketing
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My Expertise

    My Expertise

      Area(s) of expertise: Behavioral Sciences & Marketing
      Summary of expertise:
      Consumer behavior, behavioral pricing, prosocial behavior, social preferences, marketing
      Blog/Web site: http://rady.ucsd.edu/people/faculty/ayelet-gneezy/
      White paper/research:
      Jung, M., Nelson, L.D., Gneezy, U., and Gneezy, A. (forthcoming). Signaling Virtue: Charitable Behavior under Consumer Elective Pricing, Marketing Science.

      Gneezy, A. (forthcoming). Field Experimentation in Marketing Research, Journal of Marketing Research.

      Nosal, A., Keenan, E., Hastings, P., and Gneezy, A (forthcoming). The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks, Plos One.

      Gupta, S., Miller, S., Koch, M., Berry, E., Anderson, P., Pruitt, S., Borton, E., Hughes, A., Carter, E., Hernandez, S., Cruz, H., Halm, E., Gneezy, A., Lieberman, A., Sugg-Skinner, S., Argenbright, K., Balasubramanian, B. (forthcoming). Financial Incentives for Promoting Colorectal Cancer Screening: A Randomized, Comparative Effectiveness Trial, American
      Journal of Gastroenterology.

      Reddy, S., Montambault, J., Masuda, Y., Butler, W., Fisher, J., Keenan, E., and Gneezy, A. (forthcoming). Advancing Conservation by Understanding and Influencing Human Behavior, Conservation Letters. Gneezy, U., Keenan, E. and Gneezy,

      Gneezy, U., Keenan, E. and Gneezy, A. (2014). Avoiding the Overhead Aversion in Charity, Science, 346, 632-635 (DOI:10.1126/science.1253932)

      Jung, M., Nelson, L.D., Gneezy, A., and Gneezy U. (2014). Paying More When Paying for Others: Consumer Elective Pricing with Pay-It-Forward Framing, Journal of Personality and Social Psychology, 107(3), 414-431.

      Gneezy, A. and Epley, N. (2014). Worth Keeping but Not Exceeding: Asymmetric Consequences of Breaking Versus Exceeding Promises, Social Psychological and Personality Science, 5(17), 491-499.

      Gneezy, A., Gneezy, U., and Lauga D. O. (2014). A Reference-Dependent Model of the Price–Quality Heuristic, Journal of Marketing Research, 51 (2), 153-164.

      Baca-Motes, K., Brown, A., Gneezy, A. Keenan, E. and Nelson, L. D. (2013). Commitment and Behavior Change: Evidence from the Field. Journal of Consumer Research, 39, 1070-1084.

      Gneezy, A., Gneezy, U., Riener, G., & Nelson, L. D. (2012). Pay-What-You-Want, Identity, and Self-Signaling, Proceedings of the National Academy of Sciences, 109(19): 7236–7240.

      Gneezy, A., Imas, A., Nelson, L. D., Brown, A., and Norton, M. I. (2012). Paying to be Nice: Costly Prosocial Behavior and Consistency, Management Science, 58:179-187. * Special issue on Behavioral Economics.
      Online Appendix

      Gneezy, A. and Fessler D.T. (2012). Conflict, sticks and carrots: war increases prosocial punishments and rewards . Proceedings of the Royal Society B., 279, 219-223.

      Gneezy, A., Gneezy, U., Nelson, L. D. and Brown, A. (2010). Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving. Science, 329 (5989), 325-327.
      Winner of the 2012 Society for Personality and Social Psychology Robert B. Cialdini Award for excellence in a published field study.

      Comment by David A. Cleveland and response by Gneezy et al.
      Shu, S. and Gneezy, A. (2010). Procrastination of Enjoyable Experiences, Journal of Marketing Research. 47(5), 933-944.

      Prior media experience:
      Wall Street Journal, Time.com, The New Yorker, Businessweek, The Huffington Post, The Boston Globe, Scientific American, Washington Post and many others. See website for full list.
      Educational background:
      Gneezy received her Ph.D. in Marketing from the Booth School of Business at the University of Chicago, immediately after which she joined the Rady School of Management at UCSD. Prior to obtaining her Ph.D., Gneezy earned an MBA in the Netherlands, and then returned to Israel to manage the strategic planning department in DataPro Proximity (a subsidiary of BBDO Worldwide).

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