Anubhav Mehrotra

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    • Media Contact:
      Hattie Young
    • Member Type(s): Expert
    • Title:Vice President, Product Management
    • Organization:comScore
    • Area of Expertise:OTT, TV, Measurement, Advertising
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My Expertise

    My Expertise

      Area(s) of expertise: OTT, TV, Measurement, Advertising
      Summary of expertise:
      Anubhav Mehrotra leads product management for comScore’s crossplatform initiatives, along with all video measurement initiatives within comScore in his role as Vice President, Product Management. He also oversees all media planning products within comScore, in addition to all comScore’s national TV products, TV Essentials and OnDemand Essentials.

      Prior to this role, Mr. Mehrotra led the charge in bringing to market comScore’s flagship audience measurement product, Media Metrix Multi-Platform.

      Mr. Mehrotra graduated with a Master’s Degree in Engineering Management from Duke University, prior to which he was in software development at Oracle. Anubhav has been recognized as a Rising Star by the Advertising Research Foundation.

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