Anthony Pratt

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    • Media Contact:
      Michelle Culver
    • Member Type(s): Expert
    • Title:Director of Forecasting, the Americas
    • Organization:Polk
    • Area of Expertise:Automotive
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    • Member:ProfNet

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My Expertise

    My Expertise

      Area(s) of expertise: Automotive
      Summary of expertise:
      Anthony is the automotive forecasting leader for the Americas at Polk, a leading global automotive market intelligence firm. Anthony is responsible for leadership, management and positioning of Polk's expanding forecasting business in North America and South America. He has experience in automotive industry analysis, which includes new light vehicle sales forecasts; light vehicle assembly forecasting; light vehicle powertrain trend analysis; and general industry analysis. Pratt's professional career spans nearly two decades in the automotive industry, with extensive experience developing and leading automotive forecasting teams, as well as work for a number of global automotive suppliers. Prior to joining Polk, Pratt led the Detroit-based Autofacts group for PriceWaterhouseCoopers, LLC. Before that, he served as senior manager of global powertrain forecasting at J.D. Power and Associates, providing strategic planning and automotive market analysis. Additionally, Pratt has held marketing positions with TK Holdings (Takata), Federal-Mogul, NSK Ltd. and Freudenberg NOK. His experience working with suppliers for many years provides him with a unique perspective of the automotive supplier community.
      Blog/Web site: www.polk.com
      Awards/associations/memberships:
      Anthony Pratt is the current president of the Society of Automotive Analysts and has been active in a number of roles with the organization for many years. Anthony is also a member of the Automotive Press Association and the Society of Automotive Engineers.
      Prior media experience:
      Anthony is often sourced and quoted by media regarding automotive trends and specific insight and intelligence gathered and analyzed by Polk's forecasting team. Called upon extensively for his expertise, Anthony has provided insight to a variety of influential media outlets including: Automotive News, The Financial Times, National Public Radio, Bloomberg News, The Wall Street Journal, BusinessWeek, NBC Nightly News, CNBC and BBC World.
      Educational background:
      Anthony has a Master's of Business Administration degree and bachelor's degree in Marketing from Michigan State University.

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