Anna Jasinski's blog listings. Feed Zend_Feed_Writer 1.10.8 (http://framework.zend.com) http://www.profnetconnect.com/annadeleo Covering the Presidential Election? Get Official Convention News in Your Inbox RNC and DNC convention news

The Democratic and Republican conventions are around the corner, and the world closely will be watching what shakes out of Philadelphia and Cleveland.

PR Newswire is the exclusive press release distributor for both conventions. This is an honor and a job that we take very seriously.

As with past conventions, we will have PR Newswire audience team members on the ground in both cities to ensure quick and comprehensive delivery of news releases, speech copy, and podium schedules to members of the media through the PR Newswire for Journalists site.

If you need the official convention newsfeed(s) now, here are the steps to get onto the distribution: 

3 Steps: How to Sign Up for Official Democratic and Republican Convention News

Need assistance setting up your custom newsfeed? We’re happy to help! Simply email us and our team will hook you up.

Christine Cube and Anna Jasinski are audience relations managers with PR Newswire. Follow us during the conventions on @BeyondBylines and @PRNpolicy

0 Comments - Leave a Comment
]]>
Wed, 22 Jun 2016 13:16:48 -0500 http://www.profnetconnect.com/annadeleo/blog/2016/06/22/covering_the_presidential_election_get_official_convention_news_in_your_inbox http://www.profnetconnect.com/annadeleo/blog/2016/06/22/covering_the_presidential_election_get_official_convention_news_in_your_inbox RNC and DNC convention news

The Democratic and Republican conventions are around the corner, and the world closely will be watching what shakes out of Philadelphia and Cleveland.

PR Newswire is the exclusive press release distributor for both conventions. This is an honor and a job that we take very seriously.

As with past conventions, we will have PR Newswire audience team members on the ground in both cities to ensure quick and comprehensive delivery of news releases, speech copy, and podium schedules to members of the media through the PR Newswire for Journalists site.

If you need the official convention newsfeed(s) now, here are the steps to get onto the distribution: 

3 Steps: How to Sign Up for Official Democratic and Republican Convention News

Need assistance setting up your custom newsfeed? We’re happy to help! Simply email us and our team will hook you up.

Christine Cube and Anna Jasinski are audience relations managers with PR Newswire. Follow us during the conventions on @BeyondBylines and @PRNpolicy

0 Comments - Leave a Comment
]]>
0
How to Run Your Blog Like a Magazine Editor and Boost Your Following – in 8 Steps how to run your blog like a magazine editor

See the original post here

Running a blog isn’t easy – whether it’s a solo hobby or full-time job with team members.

If you want to stand out in the large crowd of bloggers and boost your following, you must stay ahead of the game and work to create a formidable brand.

This means tons of planning, high quality content, good design, reader engagement, attention-grabbing headlines, and consistent delivery.

It reminds me of my time working in the magazine business.

A great deal of work goes into running a major publication, but there are steps you can mimic to turn your blog into a repeat stop for your readers.

1. Plan ahead with an editorial calendar.

Craft a content calendar and stick with it. Be it month-to-month or yearly, an editorial plan will help you stay accountable to the work and makes publishing more predictable for your audience.

You easily can set a rotation of topics, schedule timely pieces, plan for in-depth material, and prevent repetition.

This allows you to create overarching themes and easily step back to look at the big picture – similar to magazine editors in their regular editorial meetings.

You also can easily track your best posts here to see what topics resonate with your audience.

2. Be consistent in design and branding.

One of the distinguishing features of a magazine is its overall design. The branding scheme seeps well into the pages of the magazine and is consistent from the publication to its website and social assets.

Take a look at your blog’s main page to see if it has the same effect. Can featured content easily catch the eye of the reader? Is the design and color palette consistent as you scroll the page, move from tab to tab, or click over to your social media pages?

If you’re struggling to find a design that works, try creating a mood board or implementing a free or paid template. Be sure to use striking, quality imagery to enhance the reader experience, too.

3. Adopt a set writing style.

Consistency in style, tone, grammar, and punctuation is essential to giving your audience a quality experience – especially if you have a team of writers.

When done successfully, it’s virtually unnoticeable to the reader who’s able to smoothly navigate your posts. When tone and format run amok, it can make for a bumpy experience that could drive readers away.

When you force yourself to define and hone your style, you’re working toward a more cohesive design for your blog. But, your guide doesn’t have to be as complex as a magazine’s.

You can quickly define post format, headline and image requirements, and other grammar (like no passive verbs) or punctuation tips (and no exclamation points) and be well on your way.

4. Research before you write.

A well-researched article can go a long way with readers. They also can make for incredibly fascinating reads.

Magazine writers spend a lot of time digging deep in order to present a quality piece that will be highly valuable to the reader. Blog content doesn’t need to be this formal, but do your due diligence.

It’s a good practice to substantiate claims, stats, and sourced quotes with links to credible resources. It’s also beneficial to research other blogs and industry trends (like SEO) to ensure your approach is fresh.

how to run your blog infographic

5. Keep it regular.

Regular columns or features are common in the publishing world and can be the linchpin of a good blogging routine.

These set features work best when scheduled for around the same time every week, month, quarter, or year. It creates a structure that helps keep you moving, especially when feeling uninspired or overwhelmed.

It also can help you attract a loyal following by setting expectations for your readers who may want to return for the next update in the series. 

6. Implement a formal editing process.

Several editors typically will look at a single piece of writing for a magazine. This is easy to put into action and can majorly prevent error if your blog has multiple team members.

If you’re rolling solo, you still can put into play a formal process. Edit your own work a couple times, and utilize these best practices. Give it a read-through after you finish writing and go back at a later time – when your mind is fresh – to give it another glance.

You also could enlist a trusted friend with a knack for the red pen.

7. Seek understanding of your audience.

Understanding your audience should be a top concern as you develop your blog.

Before digital, print magazines and newspapers used to rely on reader letters (and themselves) when deciding about topics and stories to cover. Now, there’s a number of different online tools that provide depth and accuracy around audience engagement.

But make sure you aren’t obsessing over a single metric. It can be dangerous to your blog’s bigger picture.

8. Aim for more subscribers.

Subscribers are part of the lifeblood to print magazines and to digital publications. There’s huge power in subscription models for bloggers, too.

Newsletters and email delivery of your posts can help drive traffic to your blog, by putting the content directly in front of the reader.

To encourage subscribers, add a subscription sidebar to your homepage, a call to action in your individual posts (like below), or try adding a subscriber pop-up to your site.

Subscribe to Beyond Bylines to get media tips and trends, journalist interviews, blogger profiles, and more sent right to your inbox.

Anna Jasinski is manager of audience relations at PR Newswire and former magazine writer. Follow her on Twitter at @annamjasinski or on Snapchat at anna.jasinski. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

1 Comments - Leave a Comment
]]>
Fri, 17 Jun 2016 17:21:05 -0500 http://www.profnetconnect.com/annadeleo http://www.profnetconnect.com/annadeleo how to run your blog like a magazine editor

See the original post here

Running a blog isn’t easy – whether it’s a solo hobby or full-time job with team members.

If you want to stand out in the large crowd of bloggers and boost your following, you must stay ahead of the game and work to create a formidable brand.

This means tons of planning, high quality content, good design, reader engagement, attention-grabbing headlines, and consistent delivery.

It reminds me of my time working in the magazine business.

A great deal of work goes into running a major publication, but there are steps you can mimic to turn your blog into a repeat stop for your readers.

1. Plan ahead with an editorial calendar.

Craft a content calendar and stick with it. Be it month-to-month or yearly, an editorial plan will help you stay accountable to the work and makes publishing more predictable for your audience.

You easily can set a rotation of topics, schedule timely pieces, plan for in-depth material, and prevent repetition.

This allows you to create overarching themes and easily step back to look at the big picture – similar to magazine editors in their regular editorial meetings.

You also can easily track your best posts here to see what topics resonate with your audience.

2. Be consistent in design and branding.

One of the distinguishing features of a magazine is its overall design. The branding scheme seeps well into the pages of the magazine and is consistent from the publication to its website and social assets.

Take a look at your blog’s main page to see if it has the same effect. Can featured content easily catch the eye of the reader? Is the design and color palette consistent as you scroll the page, move from tab to tab, or click over to your social media pages?

If you’re struggling to find a design that works, try creating a mood board or implementing a free or paid template. Be sure to use striking, quality imagery to enhance the reader experience, too.

3. Adopt a set writing style.

Consistency in style, tone, grammar, and punctuation is essential to giving your audience a quality experience – especially if you have a team of writers.

When done successfully, it’s virtually unnoticeable to the reader who’s able to smoothly navigate your posts. When tone and format run amok, it can make for a bumpy experience that could drive readers away.

When you force yourself to define and hone your style, you’re working toward a more cohesive design for your blog. But, your guide doesn’t have to be as complex as a magazine’s.

You can quickly define post format, headline and image requirements, and other grammar (like no passive verbs) or punctuation tips (and no exclamation points) and be well on your way.

4. Research before you write.

A well-researched article can go a long way with readers. They also can make for incredibly fascinating reads.

Magazine writers spend a lot of time digging deep in order to present a quality piece that will be highly valuable to the reader. Blog content doesn’t need to be this formal, but do your due diligence.

It’s a good practice to substantiate claims, stats, and sourced quotes with links to credible resources. It’s also beneficial to research other blogs and industry trends (like SEO) to ensure your approach is fresh.

how to run your blog infographic

5. Keep it regular.

Regular columns or features are common in the publishing world and can be the linchpin of a good blogging routine.

These set features work best when scheduled for around the same time every week, month, quarter, or year. It creates a structure that helps keep you moving, especially when feeling uninspired or overwhelmed.

It also can help you attract a loyal following by setting expectations for your readers who may want to return for the next update in the series. 

6. Implement a formal editing process.

Several editors typically will look at a single piece of writing for a magazine. This is easy to put into action and can majorly prevent error if your blog has multiple team members.

If you’re rolling solo, you still can put into play a formal process. Edit your own work a couple times, and utilize these best practices. Give it a read-through after you finish writing and go back at a later time – when your mind is fresh – to give it another glance.

You also could enlist a trusted friend with a knack for the red pen.

7. Seek understanding of your audience.

Understanding your audience should be a top concern as you develop your blog.

Before digital, print magazines and newspapers used to rely on reader letters (and themselves) when deciding about topics and stories to cover. Now, there’s a number of different online tools that provide depth and accuracy around audience engagement.

But make sure you aren’t obsessing over a single metric. It can be dangerous to your blog’s bigger picture.

8. Aim for more subscribers.

Subscribers are part of the lifeblood to print magazines and to digital publications. There’s huge power in subscription models for bloggers, too.

Newsletters and email delivery of your posts can help drive traffic to your blog, by putting the content directly in front of the reader.

To encourage subscribers, add a subscription sidebar to your homepage, a call to action in your individual posts (like below), or try adding a subscriber pop-up to your site.

Subscribe to Beyond Bylines to get media tips and trends, journalist interviews, blogger profiles, and more sent right to your inbox.

Anna Jasinski is manager of audience relations at PR Newswire and former magazine writer. Follow her on Twitter at @annamjasinski or on Snapchat at anna.jasinski. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

1 Comments - Leave a Comment
]]>
0
Career Crossroads: A Journalist and a Photographer Combine Passion and Experience in New Magazine Venture Career Crossroads Julia Eskins and Aleyah Solomon

See the original post on PR Newswire's Beyond Bylines blog

For most magazine editors, time is marked by non-stop meetings — that is, when they’re not glued to their computer screens with writing or editing.

Conversations can span the day, talking issues and changes with pages in progress, strategizing covers and layout design, and working with writers to turn out content.

Big teams are brought together via department heads, so they successfully can divide into their own areas of expertise to conquer the next issue.

For Julia Eskins and Aleyah Solomon, co-founders of Here & There Magazine, it looks a bit different.

As a self-run digital publication with a small team of contributors, the duo wears many hats.

Eskins acts as editor — planning content, coordinating interviews, and writing and editing stories. Working with publicists and hunting for strategic partnerships falls under her job description, too.

Solomon leads the visual side as creative director and photographer. She focuses on designing layouts for the magazine and website; she also coordinates shoots and manages the Instagram account.

For editorial meetings, they take turns at their home offices or head to a local coffee shop. And, they completely immerse themselves in their travel experiences — all in the name of pushing out a good story.

The pace is hectic; no two days are alike.

FORCES COMBINED 

Eskins and Solomon split the major roles, but no moves are made without each other’s feedback and consent.

They finalize each issue together, bringing their unique experience and perspectives to the table.

Aleyah Solomon quote

Eskins, a writer inspired by the New Journalism movement of the 1960s, has a passion for travel. Before settling into life and work in Toronto, she spent time living abroad in Berlin and Helsinki.

She’s contributed to notable publications like Canada’s The Globe and Mail and SUITCASE Magazine, and has appeared as an on-camera travel and fashion expert on MTV and OutTV.

Solomon studied photography and the arts, and learned about storytelling through her travels with documentary filmmaker and photographer Nance Ackerman. Her career started in fashion, where she started to shoot lookbooks and do product shoots. She also worked for publications like FAJO Magazine.

Before taking the leap together into self-publication, Eskins and Solomon crossed journalistic paths for a number of projects.

“After collaborating with Aleyah, I knew that we worked really well together,” said Eskins. “Whenever we were on set or covering an event, we would always have a blast, and as a result, turn out killer content because we were genuinely having fun.”

Out of much discussion came a quarterly magazine concept that embodied their mutual passion for storytelling, covering art, design, and fashion in cities around the world.

“It’s a taste of life in a city, through our eyes,” says Solomon. “Each city has a unique experience, and whether you are visiting or living there, you can feel the energy — the magazine explores that.”

NOT YOUR ORDINARY TRAVEL AUDIENCE 

But make no mistake. Here & There is not a city guide.

With a focus on in-depth features and striking editorials, each issue gives readers an inside peek into the world of artistic exploration and wanderlust.

According to Eskins, it’s a journalistic, conceptual impression of cities around the world.

Their target reader is “not your typical tourist who is simply looking to cross items off their bucket list,” she says, “but, rather someone who likes to curate their trips in order to experience hidden gems in a city.”

Here & There Magazine Co-Founders in NYC

Aleyah Solomon (left) and Julia Eskins (right) at The Highline in New York City.

Volume one was launched in 2015 and features North American cities TorontoNew York and Miami, with the final edition on Montreal released June 1. The following volume will tackle four cities in Europe.

During their trips, the duo works long hours and tends to experience the cities more as locals than tourists — running to meetings, walking everywhere, and grabbing quick bites to eat while on the run.

“It’s during these moments with the city’s creative inhabitants that we’re able to capture the true feel of a destination,” added Eskins.

PASSION & PERSISTENCE

Though the duo is pursuing their joint dream, it’s a lot of hard work — and it can be very difficult to manage as they constantly work to switch gears.

As far as advice for those looking to embark on a new challenge, Eskins says passion and persistence in following through on your concept is key, even if you’re feeling hesitant.

“You really have to love it or you won’t survive,” says Solomon. “When you are passionate about what you are doing, it translates through your work and your energy.”

Growing your own personal board of directors is important, too. Eskins suggested meeting with experienced professionals in your field.

“You never know what you can learn by meeting for coffee with someone,” she says. “You might pick up a piece of advice or a new contact that can really propel you to the next level.”

julia eskins quote

Have an interesting story to share about your media or blogging career?  The Beyond Bylines’ Career Crossroads series features stories and job advice for journalists and bloggers from journalists and bloggers. Tell us your story by emailing media.relations@prnewswire.com.

Anna Jasinski is manager of audience relations at PR Newswire and former magazine writer. Follow her on Twitter at@annamjasinski or on Snapchat at anna.jasinski. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

0 Comments - Leave a Comment
]]>
Mon, 06 Jun 2016 14:25:48 -0500 http://www.profnetconnect.com/annadeleo/blog/2016/06/06/career_crossroads:_a_journalist_and_a_photographer_combine_passion_and_experience_in_new_magazine_venture http://www.profnetconnect.com/annadeleo/blog/2016/06/06/career_crossroads:_a_journalist_and_a_photographer_combine_passion_and_experience_in_new_magazine_venture Career Crossroads Julia Eskins and Aleyah Solomon

See the original post on PR Newswire's Beyond Bylines blog

For most magazine editors, time is marked by non-stop meetings — that is, when they’re not glued to their computer screens with writing or editing.

Conversations can span the day, talking issues and changes with pages in progress, strategizing covers and layout design, and working with writers to turn out content.

Big teams are brought together via department heads, so they successfully can divide into their own areas of expertise to conquer the next issue.

For Julia Eskins and Aleyah Solomon, co-founders of Here & There Magazine, it looks a bit different.

As a self-run digital publication with a small team of contributors, the duo wears many hats.

Eskins acts as editor — planning content, coordinating interviews, and writing and editing stories. Working with publicists and hunting for strategic partnerships falls under her job description, too.

Solomon leads the visual side as creative director and photographer. She focuses on designing layouts for the magazine and website; she also coordinates shoots and manages the Instagram account.

For editorial meetings, they take turns at their home offices or head to a local coffee shop. And, they completely immerse themselves in their travel experiences — all in the name of pushing out a good story.

The pace is hectic; no two days are alike.

FORCES COMBINED 

Eskins and Solomon split the major roles, but no moves are made without each other’s feedback and consent.

They finalize each issue together, bringing their unique experience and perspectives to the table.

Aleyah Solomon quote

Eskins, a writer inspired by the New Journalism movement of the 1960s, has a passion for travel. Before settling into life and work in Toronto, she spent time living abroad in Berlin and Helsinki.

She’s contributed to notable publications like Canada’s The Globe and Mail and SUITCASE Magazine, and has appeared as an on-camera travel and fashion expert on MTV and OutTV.

Solomon studied photography and the arts, and learned about storytelling through her travels with documentary filmmaker and photographer Nance Ackerman. Her career started in fashion, where she started to shoot lookbooks and do product shoots. She also worked for publications like FAJO Magazine.

Before taking the leap together into self-publication, Eskins and Solomon crossed journalistic paths for a number of projects.

“After collaborating with Aleyah, I knew that we worked really well together,” said Eskins. “Whenever we were on set or covering an event, we would always have a blast, and as a result, turn out killer content because we were genuinely having fun.”

Out of much discussion came a quarterly magazine concept that embodied their mutual passion for storytelling, covering art, design, and fashion in cities around the world.

“It’s a taste of life in a city, through our eyes,” says Solomon. “Each city has a unique experience, and whether you are visiting or living there, you can feel the energy — the magazine explores that.”

NOT YOUR ORDINARY TRAVEL AUDIENCE 

But make no mistake. Here & There is not a city guide.

With a focus on in-depth features and striking editorials, each issue gives readers an inside peek into the world of artistic exploration and wanderlust.

According to Eskins, it’s a journalistic, conceptual impression of cities around the world.

Their target reader is “not your typical tourist who is simply looking to cross items off their bucket list,” she says, “but, rather someone who likes to curate their trips in order to experience hidden gems in a city.”

Here & There Magazine Co-Founders in NYC

Aleyah Solomon (left) and Julia Eskins (right) at The Highline in New York City.

Volume one was launched in 2015 and features North American cities TorontoNew York and Miami, with the final edition on Montreal released June 1. The following volume will tackle four cities in Europe.

During their trips, the duo works long hours and tends to experience the cities more as locals than tourists — running to meetings, walking everywhere, and grabbing quick bites to eat while on the run.

“It’s during these moments with the city’s creative inhabitants that we’re able to capture the true feel of a destination,” added Eskins.

PASSION & PERSISTENCE

Though the duo is pursuing their joint dream, it’s a lot of hard work — and it can be very difficult to manage as they constantly work to switch gears.

As far as advice for those looking to embark on a new challenge, Eskins says passion and persistence in following through on your concept is key, even if you’re feeling hesitant.

“You really have to love it or you won’t survive,” says Solomon. “When you are passionate about what you are doing, it translates through your work and your energy.”

Growing your own personal board of directors is important, too. Eskins suggested meeting with experienced professionals in your field.

“You never know what you can learn by meeting for coffee with someone,” she says. “You might pick up a piece of advice or a new contact that can really propel you to the next level.”

julia eskins quote

Have an interesting story to share about your media or blogging career?  The Beyond Bylines’ Career Crossroads series features stories and job advice for journalists and bloggers from journalists and bloggers. Tell us your story by emailing media.relations@prnewswire.com.

Anna Jasinski is manager of audience relations at PR Newswire and former magazine writer. Follow her on Twitter at@annamjasinski or on Snapchat at anna.jasinski. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

0 Comments - Leave a Comment
]]>
0
5 Ways to Engage With Digitally Empowered News Audiences

Content isn’t being pushed out into the void anymore.

Until recently, news organizations could afford to economically disengage from their audience, and journalists could set their focus on deadlines. But, it’s no longer just about the product of journalism, says Jake Batsell, longtime reporter and digital journalism professor at Southern Methodist University.

“I used to take my audience for granted,” he says. “Now, engagement is crucial to journalism’s survival.”

In a recent webinar with Viafoura, Batsell shared his take on media today, his thoughts on the future of engaged journalism, and more from his book.

Here are five ways news organizations are working to engage audiences, providing the framework to use to do a level-set for your publication.

1. Create opportunities for face-to-face engagement

In order to deepen audience loyalty, supplement digital with in-person engagement, says Batsell.

This may be a surprise to some as news experiences increasingly are focused on digital. But, Batsell says there’s a renewed effort by news organizations to get face time with readers. From scavenger hunts to art walks, satellite newsrooms open to the public and other face-to-face events, the ways to connect are plentiful.

The key, though, says Batsell, is to deliver unique experiences that are worth their communities’ time. A successful event brings the community or niche groups together for a purpose, but in a fun way.  The payoffs can amount to trusted relationships between reader and reporter, increased social engagement, and revenue through corporate sponsorships.

See: The Texas Tribune Festival and GeekWire’s ping pong bash

2. Make news a conversation

Rather than just pulling the curtain on your final story products, bolster the relationship with your readers by making them part of the front-end process of news creation.

“Let your audience know you’re working on a project and bring them into the process early,” says Batsell. “Use every digital tool at your disposal.” Not only will you foster communication with your readers that builds trust, they may help you develop a stronger story by providing compelling anecdotes that you otherwise wouldn’t have discovered on your own.

There are a number of different ways to engage, says Batsell, from asking the public to share their story on a specific topic to doubling down on reader comments. But Batsell warns news organizations must have a plan in place for discussion and comment threads – to prevent the equivalent of a graffiti wall.

“Don’t just halfheartedly go through the motions and expect the outcome to be pleasant, civil, or a good reflection of your brand,” he says.

See: ProPublica’s Race Card ProjectNPR’s personal finance Facebook group and FT’s new comment strategy 

Continue reading this article on Beyond Bylines: 5 Ways to Engage With Digitally Empowered News Audiences.

0 Comments - Leave a Comment
]]>
Tue, 24 May 2016 10:23:49 -0500 http://www.profnetconnect.com/annadeleo/blog/2016/05/24/5_ways_to_engage_with_digitally_empowered_news_audiences http://www.profnetconnect.com/annadeleo/blog/2016/05/24/5_ways_to_engage_with_digitally_empowered_news_audiences

Content isn’t being pushed out into the void anymore.

Until recently, news organizations could afford to economically disengage from their audience, and journalists could set their focus on deadlines. But, it’s no longer just about the product of journalism, says Jake Batsell, longtime reporter and digital journalism professor at Southern Methodist University.

“I used to take my audience for granted,” he says. “Now, engagement is crucial to journalism’s survival.”

In a recent webinar with Viafoura, Batsell shared his take on media today, his thoughts on the future of engaged journalism, and more from his book.

Here are five ways news organizations are working to engage audiences, providing the framework to use to do a level-set for your publication.

1. Create opportunities for face-to-face engagement

In order to deepen audience loyalty, supplement digital with in-person engagement, says Batsell.

This may be a surprise to some as news experiences increasingly are focused on digital. But, Batsell says there’s a renewed effort by news organizations to get face time with readers. From scavenger hunts to art walks, satellite newsrooms open to the public and other face-to-face events, the ways to connect are plentiful.

The key, though, says Batsell, is to deliver unique experiences that are worth their communities’ time. A successful event brings the community or niche groups together for a purpose, but in a fun way.  The payoffs can amount to trusted relationships between reader and reporter, increased social engagement, and revenue through corporate sponsorships.

See: The Texas Tribune Festival and GeekWire’s ping pong bash

2. Make news a conversation

Rather than just pulling the curtain on your final story products, bolster the relationship with your readers by making them part of the front-end process of news creation.

“Let your audience know you’re working on a project and bring them into the process early,” says Batsell. “Use every digital tool at your disposal.” Not only will you foster communication with your readers that builds trust, they may help you develop a stronger story by providing compelling anecdotes that you otherwise wouldn’t have discovered on your own.

There are a number of different ways to engage, says Batsell, from asking the public to share their story on a specific topic to doubling down on reader comments. But Batsell warns news organizations must have a plan in place for discussion and comment threads – to prevent the equivalent of a graffiti wall.

“Don’t just halfheartedly go through the motions and expect the outcome to be pleasant, civil, or a good reflection of your brand,” he says.

See: ProPublica’s Race Card ProjectNPR’s personal finance Facebook group and FT’s new comment strategy 

Continue reading this article on Beyond Bylines: 5 Ways to Engage With Digitally Empowered News Audiences.

0 Comments - Leave a Comment
]]>
0
Snapchat For Journalists: A Beginner’s Guide to Engaging New Audiences in Vertical Video snapchat beginners guide

See original post here: prn.to/snapchat

Snapchat isn’t for child’s play.

It’s no longer just for selfies or only young millennials.

And it’s not going away anytime soon, says Tim Cigelske, director of social media with Marquette University and associate editor at MediaShift.org.

Snapchat recently introduced a slew of changes to become the next go-to messaging app – taking the Facebook platform head-on. It’s meant to be a largely ephemeral space, but users are said to be spending as much time as a half-hour on the app. Some experts say Snapchat could win the curation race, too.

Still, misconceptions keep some journalists from chasing the medium, Cigelske says.

But at 100 million (and growing) daily active users and eight billion video views per day, it’s hard to deny its viability as a legitimate journalistic force to attract new audiences.

Cigelske recently hosted a #DigitalEd webinar on Snapchat for Journalists, covering everything from the app’s appeal to media personalities to follow.

Here are some tips from his session and beyond.

GETTING STARTED

Like many of today’s messaging and live-streaming apps, the concept is simple.

Snapchat allows users to view and share authentic, in-the-moment messages directly from their mobile device. The content disappears after 24 hours or immediately after viewing – depending on if you’re sharing a story or chatting with a friend. But first you must sign up.

Download the app. The app can be downloaded for free on both iOS and Android devices.

Create an account. Once you have it installed, open the app to log in with an existing account or create a new one. If you’re new to the app, select “Sign Up,” to go through the verification process where you”ll enter your email address, a password, and your birthday.

Pick a unique username. Your username is your unique identity on Snapchat; it can’t be changed once it’s set, so make it count. Use creative license to come up with something clever. However, if you want to make it as easy as possible for people to find you – especially as a journalist or media personality – it’s a good practice is to create a username that includes your first and last name or something that your audience will recognize.

Find and add friends. Snapchat makes it extremely easy to add friends. Just tap the ghost icon at the top of the screen and select “Add Friends.” Here, you can find Snapchatters from your phone’s address book, find people nearby, or search by username. You also can add by Snapcode. A Snapcode, much like a QR code (remember those?), is a unique code assigned to each user. You”ll see a lot of media brands and personalities set their Snapcode as their profile pictures on Facebook and Twitter to drive engagement.

Below is Forbes’s Snapcode, for example, from its Twitter profile. If you want to follow Forbes, as a test, there are two ways to do it. Open the app and simply take a picture of the Snapcode shown below. Or, add it by screenshot through the “Add Friends” section. Either way, Snapchat will then scan the image and add the user to your friend list.

Forbes on Snapchat

Finish setting up your profile. Under the same ghost icon where you added friends, you can finalize your profile. Click the cog symbol to manage your profile and privacy settings. You also can create a selfie GIF for your profile photo by clicking on your Snapcode icon.

Know the lingo. Let’s break it down, quick. Here are the top words to know.

Snap = A photo sent on Snapchat. “Did you see my snap today?”

Videosnap = A video sent on Snapchat.  “I videosnapped the concert last night.”

Story = Another term for snaps and videosnaps. “I follow his stories.”

Filter = Overlays you can add to your photo or video before sharing. “Should I add the sepia filter?”

Geofilter = Special filters that can only be accessed in certain locations. “The geofilters for Coachella are on point.”

Lenses = Facial recognition that adds moving effects to your selfies. “Have you tried the new Face Swap lens?”

Stickers = Emojis you can stick on top of your image. “I added stickers to my snap to make it more interesting.”

Screenshot = Saving a snap on your phone. Snapchat will notify users if someone saves their snap via screenshot. “I had to screenshot that story. It was too funny.”

Learn how to navigate. Rule of thumb as you get started: Just keep swiping. The app may not seem intuitive to those of us who grew up without a mobile phone in hand, but you’ll get the hang of where everything is by continuing to swipe back and forth and up and down through the different areas. Check out the Stories page to see snaps from people you follow, to view live events and to access Discover – a set area for hand-crafted content from some of the world’s top publishers.

snapchat screens

Create a snap. It’s easy. To take a photo snap, tap the circle once. To record a videosnap, press and hold. To draw on your snap, tap the icons in the top right corner. To delete your snap, tap the X in the top left corner. Just be sure to capture your story in vertical video, as the app intends. Once ready, you can add your snap to your stories for all to see, or you can choose individual friends to share with.

snapchat how to

The hard part about creating a snap is making your content compelling enough that it appeals to a broad audience. You can’t edit snaps that are posted, so you may want to practice with friends before sharing snaps with everyone.

COMMON MISCONCEPTIONS

The biggest misconception is that Snapchat is a platform solely for one-to-one exchange between friends.

“It used to be peer-to-peer,” says Cigelske. “Now, it is media. It’s consumption – it’s a lean back experience.”

For the generation that grew up on mobile, Snapchat is becoming a replacement for TV, Netflix, and even websites, says Cigelske. “It’s becoming it’s own immersive experience … and that’s a big deal.”

This brings us to the next big misconception: age group.

Yes, Snapchat is the best way to reach 13- to 34-year-olds. According to its website, more than 60 percent of U.S. smartphone users in this age group are Snapchatters. But, that doesn’t mean older users aren’t on the app, that they shouldn’t be, or won’t be eventually.

As Cigelske (a 30-something) says in his post on Snapchat for old people, “It was time to rethink some of my assumptions. I decided to move from disparagement to curiosity.”

THE APPEAL 

Many people don’t trust the talking heads in media today.

According to Harvard University’s Institute of Politics, 88 percent of millennials say they only “sometimes” or “never” trust the press.

The appeal of Snapchat for users is very much its authenticity.  There’s no polish.

“It’s the exact opposite of Instagram,” says Cigelske. Here, users can view personalities working and talking in the moment, in a way that’s more raw, unapologetic – and fun. This leads to a greater level of trust, allowing journalists and brands to build their credibility with younger audiences.

Beyond the conversational tone of the app, the platform is built for and intuitive to mobile.

For media, “it’s about what’s happening right now,” Cigelske says. It’s not long-form or analytical – just visual, offbeat news bites about events of the day.

For journalists and the tech-friendly consumer, this is a huge win-win.

Journalists always are looking for new ways to reach people as they move away from print and broadcast, he says. Snapchat allows journalists to get multimedia-driven content directly – and quickly – into the hands of new audiences who are hungry for authentic engagement.

HOW MEDIA ARE USING IT 

Publishers are prioritizing live video to reach mass audiences as video becomes the dominant form of content consumption. And so, the ability to engage in visual storytelling and broadcast live video is becoming an increasingly vital and transformational skill for journalists.

Snapchat allows both individual journalists and major outlets to stretch and experiment with a visual format that’s easy to work with.

On Snapchat Discover, where publishers can partner with Snapchat to share more dynamic stories, up-and-comers like Vice and Refinery29 are crafting content next to more traditional publishers like CNN and Daily Mail.  “It’s the holy grail,” says Cigelske. And the traffic is tremendous. According to him, “Mashable increased their audience like 25 percent.”

For individual journalists and publishers sharing outside of Discover, the snaps may not be as in-depth or developed, but are meaningful and engaging nonetheless.

The content runs the gamut. From breaking news to behind the scenes, regular features, timely topics and more, the possibilities truly are endless.

For example, CBS is showing behind the scenes of its 2016 election; Condé Nast Traveler posted its annual hotel “Hot List” exclusively on Snapchat; and Mashable’s Sam Sheffer hosts a weekly snap series called “Tech Tuesday.” Many also used the platform recently to share posts for #EarthDay and to honor Prince’s legacy.

snapchat examples

THINGS TO REMEMBER 

This is glance journalism. Unlike Facebook or Twitter, Snapchat isn’t designed to drive traffic to a website or blog. The app lacks the ability to include links or take you outside the app. Use multimedia to draw interest and go beyond headlines. With good content, you may naturally see more traffic going to your other spaces.

Not everything is meant for Snapchat. “When newspapers first started coming online, they were just dumping everything from the newspaper onto the site,” says Cigelske. But this is not a one-size-fits-all platform. Choose relevant topics that younger audiences care about and that can be summed up in quick, digestable bites.

Make your snaps shine. In order to tap into the Snapchat culture, do your best to fit in. Shoot in vertical as much as possible, add filters and geofilters, and add flair with the drawing tool, captions and emojis. You don’t have to be a good artist, adds Cigelske. Just have fun with it.

Don’t take yourself too seriously. “Yes, there are serious issues in this world,” says Cigelske, “but, that doesn’t mean you can’t be human.” Snapchat allows journalists to let their hair down, so to speak, and say, “I want to talk to you and start a conversation.” Much of the content on Snapchat is light-hearted, so be careful about striking the right tone when covering serious stories.

Practice everyday. Creating compelling content like this may not come naturally at first. Cigelske suggests opening the app everyday to get acquainted. It’s also a good practice to find a trusted source to practice with via one-to-one shares.

It’s good to be an early adapter. Getting on board while it’s still fairly new allows you to see the evolution of the app. It also allows you the time and space to make it your own before use becomes even more widespread.

Don’t limit yourself. You don’t have to stop at just one snap. To tell a longer story, do a series of snaps back-to-back. Think of Twitter, Cigelske reminded. When having a conversation or live tweeting, you don’t stop at one tweet. You keep going to tell the whole story.

Subscribe to Beyond Bylines to get media trends, journalist interviews, blogger profiles, and more sent right to your inbox.

Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski or on Snapchat by clicking here from your mobile device. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

0 Comments - Leave a Comment
]]>
Mon, 02 May 2016 14:38:18 -0500 http://www.profnetconnect.com/annadeleo http://www.profnetconnect.com/annadeleo snapchat beginners guide

See original post here: prn.to/snapchat

Snapchat isn’t for child’s play.

It’s no longer just for selfies or only young millennials.

And it’s not going away anytime soon, says Tim Cigelske, director of social media with Marquette University and associate editor at MediaShift.org.

Snapchat recently introduced a slew of changes to become the next go-to messaging app – taking the Facebook platform head-on. It’s meant to be a largely ephemeral space, but users are said to be spending as much time as a half-hour on the app. Some experts say Snapchat could win the curation race, too.

Still, misconceptions keep some journalists from chasing the medium, Cigelske says.

But at 100 million (and growing) daily active users and eight billion video views per day, it’s hard to deny its viability as a legitimate journalistic force to attract new audiences.

Cigelske recently hosted a #DigitalEd webinar on Snapchat for Journalists, covering everything from the app’s appeal to media personalities to follow.

Here are some tips from his session and beyond.

GETTING STARTED

Like many of today’s messaging and live-streaming apps, the concept is simple.

Snapchat allows users to view and share authentic, in-the-moment messages directly from their mobile device. The content disappears after 24 hours or immediately after viewing – depending on if you’re sharing a story or chatting with a friend. But first you must sign up.

Download the app. The app can be downloaded for free on both iOS and Android devices.

Create an account. Once you have it installed, open the app to log in with an existing account or create a new one. If you’re new to the app, select “Sign Up,” to go through the verification process where you”ll enter your email address, a password, and your birthday.

Pick a unique username. Your username is your unique identity on Snapchat; it can’t be changed once it’s set, so make it count. Use creative license to come up with something clever. However, if you want to make it as easy as possible for people to find you – especially as a journalist or media personality – it’s a good practice is to create a username that includes your first and last name or something that your audience will recognize.

Find and add friends. Snapchat makes it extremely easy to add friends. Just tap the ghost icon at the top of the screen and select “Add Friends.” Here, you can find Snapchatters from your phone’s address book, find people nearby, or search by username. You also can add by Snapcode. A Snapcode, much like a QR code (remember those?), is a unique code assigned to each user. You”ll see a lot of media brands and personalities set their Snapcode as their profile pictures on Facebook and Twitter to drive engagement.

Below is Forbes’s Snapcode, for example, from its Twitter profile. If you want to follow Forbes, as a test, there are two ways to do it. Open the app and simply take a picture of the Snapcode shown below. Or, add it by screenshot through the “Add Friends” section. Either way, Snapchat will then scan the image and add the user to your friend list.

Forbes on Snapchat

Finish setting up your profile. Under the same ghost icon where you added friends, you can finalize your profile. Click the cog symbol to manage your profile and privacy settings. You also can create a selfie GIF for your profile photo by clicking on your Snapcode icon.

Know the lingo. Let’s break it down, quick. Here are the top words to know.

Snap = A photo sent on Snapchat. “Did you see my snap today?”

Videosnap = A video sent on Snapchat.  “I videosnapped the concert last night.”

Story = Another term for snaps and videosnaps. “I follow his stories.”

Filter = Overlays you can add to your photo or video before sharing. “Should I add the sepia filter?”

Geofilter = Special filters that can only be accessed in certain locations. “The geofilters for Coachella are on point.”

Lenses = Facial recognition that adds moving effects to your selfies. “Have you tried the new Face Swap lens?”

Stickers = Emojis you can stick on top of your image. “I added stickers to my snap to make it more interesting.”

Screenshot = Saving a snap on your phone. Snapchat will notify users if someone saves their snap via screenshot. “I had to screenshot that story. It was too funny.”

Learn how to navigate. Rule of thumb as you get started: Just keep swiping. The app may not seem intuitive to those of us who grew up without a mobile phone in hand, but you’ll get the hang of where everything is by continuing to swipe back and forth and up and down through the different areas. Check out the Stories page to see snaps from people you follow, to view live events and to access Discover – a set area for hand-crafted content from some of the world’s top publishers.

snapchat screens

Create a snap. It’s easy. To take a photo snap, tap the circle once. To record a videosnap, press and hold. To draw on your snap, tap the icons in the top right corner. To delete your snap, tap the X in the top left corner. Just be sure to capture your story in vertical video, as the app intends. Once ready, you can add your snap to your stories for all to see, or you can choose individual friends to share with.

snapchat how to

The hard part about creating a snap is making your content compelling enough that it appeals to a broad audience. You can’t edit snaps that are posted, so you may want to practice with friends before sharing snaps with everyone.

COMMON MISCONCEPTIONS

The biggest misconception is that Snapchat is a platform solely for one-to-one exchange between friends.

“It used to be peer-to-peer,” says Cigelske. “Now, it is media. It’s consumption – it’s a lean back experience.”

For the generation that grew up on mobile, Snapchat is becoming a replacement for TV, Netflix, and even websites, says Cigelske. “It’s becoming it’s own immersive experience … and that’s a big deal.”

This brings us to the next big misconception: age group.

Yes, Snapchat is the best way to reach 13- to 34-year-olds. According to its website, more than 60 percent of U.S. smartphone users in this age group are Snapchatters. But, that doesn’t mean older users aren’t on the app, that they shouldn’t be, or won’t be eventually.

As Cigelske (a 30-something) says in his post on Snapchat for old people, “It was time to rethink some of my assumptions. I decided to move from disparagement to curiosity.”

THE APPEAL 

Many people don’t trust the talking heads in media today.

According to Harvard University’s Institute of Politics, 88 percent of millennials say they only “sometimes” or “never” trust the press.

The appeal of Snapchat for users is very much its authenticity.  There’s no polish.

“It’s the exact opposite of Instagram,” says Cigelske. Here, users can view personalities working and talking in the moment, in a way that’s more raw, unapologetic – and fun. This leads to a greater level of trust, allowing journalists and brands to build their credibility with younger audiences.

Beyond the conversational tone of the app, the platform is built for and intuitive to mobile.

For media, “it’s about what’s happening right now,” Cigelske says. It’s not long-form or analytical – just visual, offbeat news bites about events of the day.

For journalists and the tech-friendly consumer, this is a huge win-win.

Journalists always are looking for new ways to reach people as they move away from print and broadcast, he says. Snapchat allows journalists to get multimedia-driven content directly – and quickly – into the hands of new audiences who are hungry for authentic engagement.

HOW MEDIA ARE USING IT 

Publishers are prioritizing live video to reach mass audiences as video becomes the dominant form of content consumption. And so, the ability to engage in visual storytelling and broadcast live video is becoming an increasingly vital and transformational skill for journalists.

Snapchat allows both individual journalists and major outlets to stretch and experiment with a visual format that’s easy to work with.

On Snapchat Discover, where publishers can partner with Snapchat to share more dynamic stories, up-and-comers like Vice and Refinery29 are crafting content next to more traditional publishers like CNN and Daily Mail.  “It’s the holy grail,” says Cigelske. And the traffic is tremendous. According to him, “Mashable increased their audience like 25 percent.”

For individual journalists and publishers sharing outside of Discover, the snaps may not be as in-depth or developed, but are meaningful and engaging nonetheless.

The content runs the gamut. From breaking news to behind the scenes, regular features, timely topics and more, the possibilities truly are endless.

For example, CBS is showing behind the scenes of its 2016 election; Condé Nast Traveler posted its annual hotel “Hot List” exclusively on Snapchat; and Mashable’s Sam Sheffer hosts a weekly snap series called “Tech Tuesday.” Many also used the platform recently to share posts for #EarthDay and to honor Prince’s legacy.

snapchat examples

THINGS TO REMEMBER 

This is glance journalism. Unlike Facebook or Twitter, Snapchat isn’t designed to drive traffic to a website or blog. The app lacks the ability to include links or take you outside the app. Use multimedia to draw interest and go beyond headlines. With good content, you may naturally see more traffic going to your other spaces.

Not everything is meant for Snapchat. “When newspapers first started coming online, they were just dumping everything from the newspaper onto the site,” says Cigelske. But this is not a one-size-fits-all platform. Choose relevant topics that younger audiences care about and that can be summed up in quick, digestable bites.

Make your snaps shine. In order to tap into the Snapchat culture, do your best to fit in. Shoot in vertical as much as possible, add filters and geofilters, and add flair with the drawing tool, captions and emojis. You don’t have to be a good artist, adds Cigelske. Just have fun with it.

Don’t take yourself too seriously. “Yes, there are serious issues in this world,” says Cigelske, “but, that doesn’t mean you can’t be human.” Snapchat allows journalists to let their hair down, so to speak, and say, “I want to talk to you and start a conversation.” Much of the content on Snapchat is light-hearted, so be careful about striking the right tone when covering serious stories.

Practice everyday. Creating compelling content like this may not come naturally at first. Cigelske suggests opening the app everyday to get acquainted. It’s also a good practice to find a trusted source to practice with via one-to-one shares.

It’s good to be an early adapter. Getting on board while it’s still fairly new allows you to see the evolution of the app. It also allows you the time and space to make it your own before use becomes even more widespread.

Don’t limit yourself. You don’t have to stop at just one snap. To tell a longer story, do a series of snaps back-to-back. Think of Twitter, Cigelske reminded. When having a conversation or live tweeting, you don’t stop at one tweet. You keep going to tell the whole story.

Subscribe to Beyond Bylines to get media trends, journalist interviews, blogger profiles, and more sent right to your inbox.

Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski or on Snapchat by clicking here from your mobile device. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

0 Comments - Leave a Comment
]]>
0
Twitter Chats for Bloggers & Creatives For Every Day of the Week twitter chats for bloggers

See the original post

For bloggers and entrepreneurs, it can be a struggle to maintain the stamina to push out regular content, not to mention the continuous flow of ideas.

A lot of energy and imagination are required when dedicating yourself day in and day out to your creative cause – especially when there’s a high volume of competition.

If you’re looking for a regular boost, Twitter chats are a great way to get inspired, develop ideas, and expand your network. And, the great thing is you really only need a Twitter handle to join in.

For a “no barriers” way to build your profile among other like-minded individuals, while gaining access to priceless (and free) insider insight, check out some notable chats below.

There’s at least one chat for every day of the week, to keep you motivated Monday through Sunday.

Sunday

#BlogChat
Host:
 @MackCollier
When: Sundays, 6 p.m. PT | 9 p.m. ET

The list is by no means a ranking, but #BlogChat is first here and happens to be one of the biggest of the chats on the list. It started in 2009 by social media strategist Mack Collier (who, by the way, was recognized by Forbes as one of the Top 25 Social Media Marketers in the World). Each week hundreds of people take part in the chat, which is widely known as one of the most popular on Twitter. The format of #BlogChat is very simple. It starts with a general blogging topic, and the conversation free flows from there. Co-hosts frequently join in and share their vast knowledge, too. For more details and a few rules of the chat, check out What is #BlogChat.

Monday

#CreativeCoffeeHour
Host: @calliegisler
When: Mondays, 6 p.m. PT | 9 p.m. ET

If you like to drink coffee while you talk about your creative process, this chat is for you. #CreativeCoffeeHour is hosted by Callie Gisler, a digital strategist and coach who aims to help bloggers and small business owners define the purpose and strategy behind their work. The chat is a support system for those ready to share their knowledge and passion and provides great insight into how others work and succeed as creatives. See what people are saying about #CreativeCoffeeHour on Gisler’s site, Callie Creates.

Tuesday

#brandhour
Hosts: @marianney + @DreBeltrami
When: Tuesdays, 7 p.m. PT | 10 p.m. ET

#BrandHour is hosted by Marianne Manthey, full-time web designer and on-the-side blogger, and Andrea Beltrami, who works one-on-one with solo-entrepreneurs to get branded. If you’re looking to chat about blog design and branding, this definitely is a chat to get on your calendar. #BrandHour takes place the first Tuesday of every month. They also sweeten the pot with a prize giveaway, too.

Wednesday

#altchat
Host:  @altsummit
When: Wednesdays, 9 a.m. PT | 12 p.m. ET

This chat is hosted by the Altitude Design Summit, a four-day bi-annual conference event that brings people together to learn, network, and collaborate. They have amazing speakers, I have to say. Everyone is welcome both at the conference and in the chats, but it’s truly tailored to design-minded folks, like bloggers, lifestyle writers, and creative entrepreneurs. For those who can’t make the summit – or who want to continue the conversation between events – this social media forum is a great way to connect and learn. #altsummit topics range from taking risks, connecting with your tribe, originality, and creative burnout.

#CreateLounge
Host: @kayla_hollatz
When: Wednesdays, 5 p.m. PT | 8 p.m. E.T.

#CreateLounge is hosted by Kayla Hollatz, a community and brand coach for creative entrepreneurs. We featured her last year in our post on Periscope for Bloggers. Her chat centers around a community of bloggers and entrepreneurs who seek to share expertise and encourage one another in their passion projects. Topics include everything from blogging to branding, social media, the creative process, community building, and so much more. To prep for the chat each week, be sure to check out the #CreateLounge section of Hollatz’s site. At the bottom of the page, she posts the questions she’ll ask in the next chat.

#NectarChat
Host: @NectarCollect
When: Wednesdays, 6 p.m. PT | 9 p.m. ET

Hosted by Melyssa Griffin of The Nectar Collective, this chat is geared toward bloggers and creative entrepreneurs who want to stand out, make connections, and grow their audience. If you’re looking for tips on staying motivated, or how to use various social media to build community, this fun and informative chat is a good one to take part in. #NectarChat typically occurs twice a month. Want to be notified by email when the next chat is? Sign up here.

Thursday

#SEOchat
Host: Search Marketing Weekly
When: Thursdays, 10 a.m. PT | 1:00 p.m. ET

For bloggers and online entrepreneurs, SEO is a critical part of a successful strategy. This chat touches on just that. Each week, #SEOchat is hosted by a well-known or renowned digital marketer and covers timely topics ranging from site analysis, to creating content that attracts links, and video strategy. If SEO is a concern, definitely set aside time to take advantage of the knowledge, experience and insights from this chat to grow your own expertise. For recaps of previous chats, see the Search Marketing Weekly site.

Friday

#bdib
Host: @Blogsdoitbetter 
When: Fridays, 12 p.m. PT | 3 p.m. ET | 8 p.m. GMT

The #bdib chat – formerly known as #bloggersdoitbetter – was created by beauty blogger Gemma of Touch of Belle, who hails from England.  The #bdib chat is a place for developing positive community around just about everything blog related. Recent chat topics for the group include time management, blog post inspiration, tech and digital Q&As and more. If you can’t make the Friday chat, there also is a Monday edition one hour earlier at 7 p.m GMT. You also can check out its North American counterpart @bdibNA.

Saturday

#socialbloggers 
Host: @skinnedcartree
When: 
11 a.m. PT | 1 p.m. ET | 6 p.m. GMT

Also out of the UK is the #socialbloggers chat, hosted by Corinne, a lifestyle blogger at skinnedcartree.com. There aren’t too many Saturday chats out there, but if you’re setting aside some weekend time for building your blog, this is a great chat to work into your schedule. Topics include blogger networking, full-time blogging, setting annual goals, journaling, and much more. You can check out recaps from #socialblogger chats here.

New to Twitter Chats?

Here are six quick tips on how to jump in and make the most of your experience:

  1. Set aside time for the chat. In order to make the most of experience, you want to be completely tuned in to the chat with no distractions. It’s best to set up a feed to just follow the hashtag, be it directly in your Twitter window, or via a tool like Hootsuite or TweetChat.
  2. Make a strong introduction. Want to look like an expert? Make a solid introduction into the chat, explaining (in 140 characters, mind you) who you are and why you’re there. If you want to pack a punch, create an image to attach to your intro tweet that reads sort of like a flashy business card.
  3. Craft thoughtful replies.  Most chat hosts allow some time for answers, so no need to rush your reply. Once ready, be sure to label your response appropriately. Every interaction should include the related hashtag. If you answer a question, you should add a corresponding identifier to your answer. For example, the chat host will likely label the first question as “Q1”, so your reply should start with “A1” for “answer to first question.”
  4. Interact, again and again. There are huge benefits to interacting with other people in the chat. Favorite a tweet that you love. Retweet a great question or answer. Reply to someone in the chat with a kudos or interesting alternative take. The more you interact, the more connections you’ll potentially make. But, be sure to always stay on topic.
  5. Don’t be a troll. Be positive in your interactions. It’s a common-sense tip. Most folks are joining these to gain a boost in confidence or inspiration. Some may need your help. You may not agree with everyone, but always be sure to be constructive in your conversation.
  6. Can’t make it? If you miss a chat, no problem. You can easily look back through the conversation later to gain insights and ideas, and even reply. Many times, you’ll see tweets with chat hashtags day after the event, which is a great way to keep the conversation going.

Subscribe to Beyond Bylines to get media trends, journalist interviews, blogger profiles, and more sent right to your inbox.

Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski for tweets on writing and social media. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

0 Comments - Leave a Comment
]]>
Wed, 06 Apr 2016 17:41:24 -0500 http://www.profnetconnect.com/annadeleo/blog/2016/04/06/twitter_chats_for_bloggers__creatives_for_every_day_of_the_week http://www.profnetconnect.com/annadeleo/blog/2016/04/06/twitter_chats_for_bloggers__creatives_for_every_day_of_the_week twitter chats for bloggers

See the original post

For bloggers and entrepreneurs, it can be a struggle to maintain the stamina to push out regular content, not to mention the continuous flow of ideas.

A lot of energy and imagination are required when dedicating yourself day in and day out to your creative cause – especially when there’s a high volume of competition.

If you’re looking for a regular boost, Twitter chats are a great way to get inspired, develop ideas, and expand your network. And, the great thing is you really only need a Twitter handle to join in.

For a “no barriers” way to build your profile among other like-minded individuals, while gaining access to priceless (and free) insider insight, check out some notable chats below.

There’s at least one chat for every day of the week, to keep you motivated Monday through Sunday.

Sunday

#BlogChat
Host:
 @MackCollier
When: Sundays, 6 p.m. PT | 9 p.m. ET

The list is by no means a ranking, but #BlogChat is first here and happens to be one of the biggest of the chats on the list. It started in 2009 by social media strategist Mack Collier (who, by the way, was recognized by Forbes as one of the Top 25 Social Media Marketers in the World). Each week hundreds of people take part in the chat, which is widely known as one of the most popular on Twitter. The format of #BlogChat is very simple. It starts with a general blogging topic, and the conversation free flows from there. Co-hosts frequently join in and share their vast knowledge, too. For more details and a few rules of the chat, check out What is #BlogChat.

Monday

#CreativeCoffeeHour
Host: @calliegisler
When: Mondays, 6 p.m. PT | 9 p.m. ET

If you like to drink coffee while you talk about your creative process, this chat is for you. #CreativeCoffeeHour is hosted by Callie Gisler, a digital strategist and coach who aims to help bloggers and small business owners define the purpose and strategy behind their work. The chat is a support system for those ready to share their knowledge and passion and provides great insight into how others work and succeed as creatives. See what people are saying about #CreativeCoffeeHour on Gisler’s site, Callie Creates.

Tuesday

#brandhour
Hosts: @marianney + @DreBeltrami
When: Tuesdays, 7 p.m. PT | 10 p.m. ET

#BrandHour is hosted by Marianne Manthey, full-time web designer and on-the-side blogger, and Andrea Beltrami, who works one-on-one with solo-entrepreneurs to get branded. If you’re looking to chat about blog design and branding, this definitely is a chat to get on your calendar. #BrandHour takes place the first Tuesday of every month. They also sweeten the pot with a prize giveaway, too.

Wednesday

#altchat
Host:  @altsummit
When: Wednesdays, 9 a.m. PT | 12 p.m. ET

This chat is hosted by the Altitude Design Summit, a four-day bi-annual conference event that brings people together to learn, network, and collaborate. They have amazing speakers, I have to say. Everyone is welcome both at the conference and in the chats, but it’s truly tailored to design-minded folks, like bloggers, lifestyle writers, and creative entrepreneurs. For those who can’t make the summit – or who want to continue the conversation between events – this social media forum is a great way to connect and learn. #altsummit topics range from taking risks, connecting with your tribe, originality, and creative burnout.

#CreateLounge
Host: @kayla_hollatz
When: Wednesdays, 5 p.m. PT | 8 p.m. E.T.

#CreateLounge is hosted by Kayla Hollatz, a community and brand coach for creative entrepreneurs. We featured her last year in our post on Periscope for Bloggers. Her chat centers around a community of bloggers and entrepreneurs who seek to share expertise and encourage one another in their passion projects. Topics include everything from blogging to branding, social media, the creative process, community building, and so much more. To prep for the chat each week, be sure to check out the #CreateLounge section of Hollatz’s site. At the bottom of the page, she posts the questions she’ll ask in the next chat.

#NectarChat
Host: @NectarCollect
When: Wednesdays, 6 p.m. PT | 9 p.m. ET

Hosted by Melyssa Griffin of The Nectar Collective, this chat is geared toward bloggers and creative entrepreneurs who want to stand out, make connections, and grow their audience. If you’re looking for tips on staying motivated, or how to use various social media to build community, this fun and informative chat is a good one to take part in. #NectarChat typically occurs twice a month. Want to be notified by email when the next chat is? Sign up here.

Thursday

#SEOchat
Host: Search Marketing Weekly
When: Thursdays, 10 a.m. PT | 1:00 p.m. ET

For bloggers and online entrepreneurs, SEO is a critical part of a successful strategy. This chat touches on just that. Each week, #SEOchat is hosted by a well-known or renowned digital marketer and covers timely topics ranging from site analysis, to creating content that attracts links, and video strategy. If SEO is a concern, definitely set aside time to take advantage of the knowledge, experience and insights from this chat to grow your own expertise. For recaps of previous chats, see the Search Marketing Weekly site.

Friday

#bdib
Host: @Blogsdoitbetter 
When: Fridays, 12 p.m. PT | 3 p.m. ET | 8 p.m. GMT

The #bdib chat – formerly known as #bloggersdoitbetter – was created by beauty blogger Gemma of Touch of Belle, who hails from England.  The #bdib chat is a place for developing positive community around just about everything blog related. Recent chat topics for the group include time management, blog post inspiration, tech and digital Q&As and more. If you can’t make the Friday chat, there also is a Monday edition one hour earlier at 7 p.m GMT. You also can check out its North American counterpart @bdibNA.

Saturday

#socialbloggers 
Host: @skinnedcartree
When: 
11 a.m. PT | 1 p.m. ET | 6 p.m. GMT

Also out of the UK is the #socialbloggers chat, hosted by Corinne, a lifestyle blogger at skinnedcartree.com. There aren’t too many Saturday chats out there, but if you’re setting aside some weekend time for building your blog, this is a great chat to work into your schedule. Topics include blogger networking, full-time blogging, setting annual goals, journaling, and much more. You can check out recaps from #socialblogger chats here.

New to Twitter Chats?

Here are six quick tips on how to jump in and make the most of your experience:

  1. Set aside time for the chat. In order to make the most of experience, you want to be completely tuned in to the chat with no distractions. It’s best to set up a feed to just follow the hashtag, be it directly in your Twitter window, or via a tool like Hootsuite or TweetChat.
  2. Make a strong introduction. Want to look like an expert? Make a solid introduction into the chat, explaining (in 140 characters, mind you) who you are and why you’re there. If you want to pack a punch, create an image to attach to your intro tweet that reads sort of like a flashy business card.
  3. Craft thoughtful replies.  Most chat hosts allow some time for answers, so no need to rush your reply. Once ready, be sure to label your response appropriately. Every interaction should include the related hashtag. If you answer a question, you should add a corresponding identifier to your answer. For example, the chat host will likely label the first question as “Q1”, so your reply should start with “A1” for “answer to first question.”
  4. Interact, again and again. There are huge benefits to interacting with other people in the chat. Favorite a tweet that you love. Retweet a great question or answer. Reply to someone in the chat with a kudos or interesting alternative take. The more you interact, the more connections you’ll potentially make. But, be sure to always stay on topic.
  5. Don’t be a troll. Be positive in your interactions. It’s a common-sense tip. Most folks are joining these to gain a boost in confidence or inspiration. Some may need your help. You may not agree with everyone, but always be sure to be constructive in your conversation.
  6. Can’t make it? If you miss a chat, no problem. You can easily look back through the conversation later to gain insights and ideas, and even reply. Many times, you’ll see tweets with chat hashtags day after the event, which is a great way to keep the conversation going.

Subscribe to Beyond Bylines to get media trends, journalist interviews, blogger profiles, and more sent right to your inbox.

Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski for tweets on writing and social media. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

0 Comments - Leave a Comment
]]>
0
8 Must-See Online Tools and Apps For Journalists and Publishers news tools and apps for journalists

Originally posted on PR Newswire's Beyond Bylines blog.

Fact: Being a journalist isn’t easy.

With the immediacy of the news cycle – and brevity many times being championed over deep reporting – reporters are asked to turn around attention-grabbing, consumable stories faster than ever.

Luckily, with the advent of chat apps and other newsroom-centered tools, mobile phones can act as a reporter’s Swiss Army knife to make the job a bit more manageable.

Last January, we talked about some newsgathering apps that were making waves in the media world. But, in just over a year a lot has changed. So, it’s time for a refresh.

Here are some of the newer apps and online tools out there that piqued my interest.

FOR DATA GATHERING

Sqoop. Designed for business reporters, Sqoop is a one-stop searchable database to find information about companies, relative to Securities and Exchange Commission (SEC) filings, patent grants, federal court records and more. Rather than having to search across a variety of public data sites, journalists can search here or set up alerts to be notified of when new documents are filed.

Sqoop for journalists

FOR SOCIAL-FRIENDLY GRAPHICS

Adobe post. Adobe post allows users to create eye-catching graphics for social media – a useful tool for when you need to draw attention to a story online. For freelance writers and smaller news organizations, this provides a quick solution for making social feeds more engaging, and with a consistent, professional feel. The app also allows you to re-size your design instantly, so that you can share across a variety of social networks with ease.

adobe post

FOR BOT CREATION

Chatfuel. Messaging apps are seeing increased adoption in the newsroom. Chatfuel lets publishers – and anyone, really – build bots for messaging apps to customize the experience and facilitate meaningful conversation with followers and fans. The tool right now works with Telegram, but will soon be available for Slack, WhatsApp and more.

Chatfuel – chatbots made easy

FOR SELLING (AND FINDING) VIDEO FOOTAGE 

Ruptly Stringer. Launched by RT’s video news agency, this app allows anyone to become a paid contributor – connecting freelance journalists and eyewitnesses to major TV stations and websites. Luckily, the app isn’t relying on someone always being there when a story breaks. As soon as a participating newsroom hears that something is happening, editors can assign out work to users who are in close proximity to the story.

Ruptly Stringer App - sell your video

 

FOR FINDING (AND SELLING) FRESH STOCK PHOTOS

Twenty20. Good stock imagery can be hard to find, especially for a hard-hitting news story. Twenty20 allows photographers to get discovered by selling their photos to brands and digital creators, while publishers can license more authentic stock imagery much more quickly and easily for their stories.

Twenty20 stock photos

FOR LEARNING TO CODE

Lrn. Basic coding, much like SEO, is becoming an increasingly important skill for journalists to have in the newsroom. As stories become more interactive, having a solid understanding of the work involved and time it takes can help improve communication and collaboration between editorial teams and developers. Lrn features interactive mini-quizzes to help you learn HTML, CSS, Javascript, Ruby and Python, and can be easily done during breaks or on your commute.

lrn app - coding for journalists

FOR ACCESS TO UNFOLDING NEWS

Ban.jo for Media. Banjo Discovery gives journalists immediate access to the user-generated content needed to tell compelling, accurate, and breaking news stories. The tool allows media to discover, verify and publish information directly. It also makes for easy engagement with your audience and can connect you to potential story sources who are on-site at a live event.

Banjo Discover every event around the world as it happens

FOR VETTING IMAGES

Verified Pixel. It can be difficult and time-consuming to verify user-submitted and eyewitness photos, especially when working on fast-moving news stories. The Verified Pixel Project, a prototype that was funded by the Knight Foundation, aims to speed up the process with an automated tool that allows newsrooms to quickly screen and authenticate photos. This is definitely a tool to be on the look out for.
verified pixel project

Is there a new, journalist-friendly app that you love? Let us know in the comments.

Subscribe to Beyond Bylines to get media trends, journalist interviews, blogger profiles, and more sent right to your inbox.

Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski for tweets on writing and social media. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

0 Comments - Leave a Comment
]]>
Wed, 30 Mar 2016 17:30:23 -0500 http://www.profnetconnect.com/annadeleo/blog/2016/03/30/8_must-see_online_tools_and_apps_for_journalists_and_publishers http://www.profnetconnect.com/annadeleo/blog/2016/03/30/8_must-see_online_tools_and_apps_for_journalists_and_publishers news tools and apps for journalists

Originally posted on PR Newswire's Beyond Bylines blog.

Fact: Being a journalist isn’t easy.

With the immediacy of the news cycle – and brevity many times being championed over deep reporting – reporters are asked to turn around attention-grabbing, consumable stories faster than ever.

Luckily, with the advent of chat apps and other newsroom-centered tools, mobile phones can act as a reporter’s Swiss Army knife to make the job a bit more manageable.

Last January, we talked about some newsgathering apps that were making waves in the media world. But, in just over a year a lot has changed. So, it’s time for a refresh.

Here are some of the newer apps and online tools out there that piqued my interest.

FOR DATA GATHERING

Sqoop. Designed for business reporters, Sqoop is a one-stop searchable database to find information about companies, relative to Securities and Exchange Commission (SEC) filings, patent grants, federal court records and more. Rather than having to search across a variety of public data sites, journalists can search here or set up alerts to be notified of when new documents are filed.

Sqoop for journalists

FOR SOCIAL-FRIENDLY GRAPHICS

Adobe post. Adobe post allows users to create eye-catching graphics for social media – a useful tool for when you need to draw attention to a story online. For freelance writers and smaller news organizations, this provides a quick solution for making social feeds more engaging, and with a consistent, professional feel. The app also allows you to re-size your design instantly, so that you can share across a variety of social networks with ease.

adobe post

FOR BOT CREATION

Chatfuel. Messaging apps are seeing increased adoption in the newsroom. Chatfuel lets publishers – and anyone, really – build bots for messaging apps to customize the experience and facilitate meaningful conversation with followers and fans. The tool right now works with Telegram, but will soon be available for Slack, WhatsApp and more.

Chatfuel – chatbots made easy

FOR SELLING (AND FINDING) VIDEO FOOTAGE 

Ruptly Stringer. Launched by RT’s video news agency, this app allows anyone to become a paid contributor – connecting freelance journalists and eyewitnesses to major TV stations and websites. Luckily, the app isn’t relying on someone always being there when a story breaks. As soon as a participating newsroom hears that something is happening, editors can assign out work to users who are in close proximity to the story.

Ruptly Stringer App - sell your video

 

FOR FINDING (AND SELLING) FRESH STOCK PHOTOS

Twenty20. Good stock imagery can be hard to find, especially for a hard-hitting news story. Twenty20 allows photographers to get discovered by selling their photos to brands and digital creators, while publishers can license more authentic stock imagery much more quickly and easily for their stories.

Twenty20 stock photos

FOR LEARNING TO CODE

Lrn. Basic coding, much like SEO, is becoming an increasingly important skill for journalists to have in the newsroom. As stories become more interactive, having a solid understanding of the work involved and time it takes can help improve communication and collaboration between editorial teams and developers. Lrn features interactive mini-quizzes to help you learn HTML, CSS, Javascript, Ruby and Python, and can be easily done during breaks or on your commute.

lrn app - coding for journalists

FOR ACCESS TO UNFOLDING NEWS

Ban.jo for Media. Banjo Discovery gives journalists immediate access to the user-generated content needed to tell compelling, accurate, and breaking news stories. The tool allows media to discover, verify and publish information directly. It also makes for easy engagement with your audience and can connect you to potential story sources who are on-site at a live event.

Banjo Discover every event around the world as it happens

FOR VETTING IMAGES

Verified Pixel. It can be difficult and time-consuming to verify user-submitted and eyewitness photos, especially when working on fast-moving news stories. The Verified Pixel Project, a prototype that was funded by the Knight Foundation, aims to speed up the process with an automated tool that allows newsrooms to quickly screen and authenticate photos. This is definitely a tool to be on the look out for.
verified pixel project

Is there a new, journalist-friendly app that you love? Let us know in the comments.

Subscribe to Beyond Bylines to get media trends, journalist interviews, blogger profiles, and more sent right to your inbox.

Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski for tweets on writing and social media. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

0 Comments - Leave a Comment
]]>
0
4 Questions You Have to Answer Before Live Streaming the News live streaming the news

See the original post here.

Live streaming was once reserved only for TV stations with expensive satellite trucks.

Even just a few years ago, an experiment in shooting live news video on your cell phone would have drawn great skepticism – and probably a few strange looks – from even the most tech-savvy of journalists.

Now, smartphones and handheld cameras are welcome alternatives for covering live events and connecting with your audience.

Rodney Gibbs, chief innovation officer with The Texas Tribune, hosted a Poynter session on mobile live streaming. And, while he says there is no one-size-fits-all approach, he does believe that pretty much any journalist or publisher can find their place in the world of real-time video.

For those looking to wield a mobile phone for broadcast, having a strategy and understanding the best practices are key – both on the technology side and the reporting side, he says.

Here are four questions to answer before you start live streaming the news.

1. Why should you or your organization start live streaming? 

From the Paris attacks to press conferences and the Super Bowl, mobile live streaming has allowed news outlets to engage millions of viewers in real-time, while offering a peek behind the scenes and driving live conversation – side effects that could have a unique influence on the 2016 presidential election.

But don’t jump on the bandwagon just because your counterparts and competitors are. Understand how it can help you deliver on your goals.

If you’re looking for new ways to keep your current audience enthralled, capture new audiences both near and far, and help expand your age demographic to include more younger viewers, then live streaming is a great way to boost your profile.

2. Is your content stream-worthy?

More and more journalists, especially TV personalities, are expected to stream everything from teasers of upcoming segments to pre-show chatter inside their dressing rooms.

But quantity isn’t necessarily better than quality in this case. This is where strategy comes into play.

Gibbs emphasized the importance of making sure your content is stream-worthy for your followers. Bottom line: Don’t stream just to stream.

Focus on breaking news, live event coverage and quick takes behind the scenes to hold your audience’s interest, says Gibbs. Long videos with nothing but fluff is a sure way to turn off quality viewers.

3. Are you familiar with both the advantages and challenges of live streaming?

News outlets used to have to “beg, borrow or steal” content from other broadcasters, says Gibbs. But now, “live streaming allows us to engage people across the state – even the country – in real time, without having to be there,” he says.

The video is fairly easy to produce, too, thanks to technology advancements and software developments like the Periscope app and Livestream.com. Having these tools literally in the palm of your hand gives a lot of flexibility. Live editing cuts down on post-production work for your team. And, you don’t have to cut away to another segment, added Gibbs.

But, “it’s not all roses and champagne,” Gibbs says. There is an added element of stress that comes with the feeling of always having to be on and hoping your technology is working properly.

The “”tyranny of choice” also can hold you back, he added. There’s a lot of competition now with regard to hardware and services that can make decision-making more difficult.

4. How much are you willing to invest?

Live streaming can happen with the tools you already have on-hand, but if you plan to cover news outside or in a crowded room, you’ll need to invest in some equipment to prevent sub-par sound quality.

You can go expensive if you want near-TV production value, using equipment like the portable, all-in-one Studio HD550. But, it’s really not necessary.

You can get good sound and an HD image without a ton of bandwidth or equipment. A simple, consumer-grade camera, paired with a microphone and tripod, can easily connect with a service like Livestream.com with the help of anencoder.

Want to go bare bones? Use your phone’s Periscope app, plug in a mic to scale down ambient noise, and stabilize your phone’s video with a mini tripod.

Subscribe to Beyond Bylines to get media trends, journalist interviews, blogger profiles, and more sent right to your inbox.

Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski for tweets on writing and social media. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.


0 Comments - Leave a Comment
]]>
Thu, 18 Feb 2016 10:54:09 -0600 http://www.profnetconnect.com/annadeleo/blog/2016/02/18/4_questions_you_have_to_answer_before_live_streaming_the_news http://www.profnetconnect.com/annadeleo/blog/2016/02/18/4_questions_you_have_to_answer_before_live_streaming_the_news live streaming the news

See the original post here.

Live streaming was once reserved only for TV stations with expensive satellite trucks.

Even just a few years ago, an experiment in shooting live news video on your cell phone would have drawn great skepticism – and probably a few strange looks – from even the most tech-savvy of journalists.

Now, smartphones and handheld cameras are welcome alternatives for covering live events and connecting with your audience.

Rodney Gibbs, chief innovation officer with The Texas Tribune, hosted a Poynter session on mobile live streaming. And, while he says there is no one-size-fits-all approach, he does believe that pretty much any journalist or publisher can find their place in the world of real-time video.

For those looking to wield a mobile phone for broadcast, having a strategy and understanding the best practices are key – both on the technology side and the reporting side, he says.

Here are four questions to answer before you start live streaming the news.

1. Why should you or your organization start live streaming? 

From the Paris attacks to press conferences and the Super Bowl, mobile live streaming has allowed news outlets to engage millions of viewers in real-time, while offering a peek behind the scenes and driving live conversation – side effects that could have a unique influence on the 2016 presidential election.

But don’t jump on the bandwagon just because your counterparts and competitors are. Understand how it can help you deliver on your goals.

If you’re looking for new ways to keep your current audience enthralled, capture new audiences both near and far, and help expand your age demographic to include more younger viewers, then live streaming is a great way to boost your profile.

2. Is your content stream-worthy?

More and more journalists, especially TV personalities, are expected to stream everything from teasers of upcoming segments to pre-show chatter inside their dressing rooms.

But quantity isn’t necessarily better than quality in this case. This is where strategy comes into play.

Gibbs emphasized the importance of making sure your content is stream-worthy for your followers. Bottom line: Don’t stream just to stream.

Focus on breaking news, live event coverage and quick takes behind the scenes to hold your audience’s interest, says Gibbs. Long videos with nothing but fluff is a sure way to turn off quality viewers.

3. Are you familiar with both the advantages and challenges of live streaming?

News outlets used to have to “beg, borrow or steal” content from other broadcasters, says Gibbs. But now, “live streaming allows us to engage people across the state – even the country – in real time, without having to be there,” he says.

The video is fairly easy to produce, too, thanks to technology advancements and software developments like the Periscope app and Livestream.com. Having these tools literally in the palm of your hand gives a lot of flexibility. Live editing cuts down on post-production work for your team. And, you don’t have to cut away to another segment, added Gibbs.

But, “it’s not all roses and champagne,” Gibbs says. There is an added element of stress that comes with the feeling of always having to be on and hoping your technology is working properly.

The “”tyranny of choice” also can hold you back, he added. There’s a lot of competition now with regard to hardware and services that can make decision-making more difficult.

4. How much are you willing to invest?

Live streaming can happen with the tools you already have on-hand, but if you plan to cover news outside or in a crowded room, you’ll need to invest in some equipment to prevent sub-par sound quality.

You can go expensive if you want near-TV production value, using equipment like the portable, all-in-one Studio HD550. But, it’s really not necessary.

You can get good sound and an HD image without a ton of bandwidth or equipment. A simple, consumer-grade camera, paired with a microphone and tripod, can easily connect with a service like Livestream.com with the help of anencoder.

Want to go bare bones? Use your phone’s Periscope app, plug in a mic to scale down ambient noise, and stabilize your phone’s video with a mini tripod.

Subscribe to Beyond Bylines to get media trends, journalist interviews, blogger profiles, and more sent right to your inbox.

Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski for tweets on writing and social media. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.


0 Comments - Leave a Comment
]]>
0
How to Take Your Blog Audience from Fling to Long-Term Relationship

Originally posted on Beyond Bylines. 


The blogging game can look a lot like dating.

You put your best self out there into a world of unknowns – people, feelings, expectations, and results.

It can feel exciting and scary. It also can feel a bit lonely.

But, once you find your confidence and a formula that works, the relationship can quickly move from infatuation to true love.

If you want to build a meaningful long-term relationship with your blog audience, consider these 10 fundamentals and you’ll be off to a great start.

Show up consistently. It’s important to consistently be present for your audience so they come to rely on you. So, whether it’s every day or the same days each week, a dependable publishing schedule will build trust and have your audience regularly coming back for more.

Make a good impression. Just like a profile on [insert dating app of choice], a positive impression must be made or your viewers may be quick to move on to the next thing. Make sure your blog has a clean, simple design that’s easy on the eye. Break up your posts visually with compelling imagery, section headers, and white space.

Be yourself. Authenticity is so important. If you try too hard to replicate others, you may come off as an impostor to your audience.  There’s only one of you out there, so woo your audience with your unique personality. Learning how to convey your true self via text can be difficult. But if you focus on having a friendly, human voice, you will come across as relatable and willing to connect.

Spice it up with moments of spontaneity. Consistency in style and type of content and how often you post are best practices. But, allowing yourself a moment of spontaneity can excite your audience. Don’t be afraid to test a new format (like a video blog!) or mix it up with a long read. Catching your readers off guard with something new can help keep your blog looking fresh, while also keeping you sharp in the creative department.

Don’t rush. The blogging game is an exercise in patience. You may feel pressed for immediate success, but you can’t expect the results without putting in the work.  Stay focused on what you ultimately want for you and your blog, stop focusing on what other bloggers have that you don’t and keep hitting publish. Just enjoy what you do – the people will come.

Appreciate the process. You’re naturally going to go through phases. Sometimes you’ll be revved and ready to post great piece after great piece. Then you’ll likely go through blogging fatigue – wishing you could just curl up in sweatpants and a movie, rather than put in the work. Respect where you’re at and don’t try to fight it. Work through it by jotting down ideas when at your best, so that you have something to go back to when you’re at your worst.

Read the signs. Pay attention to what’s performing and what’s not. Are some posts getting more views and others getting more shares? Are some post topics just not resonating? Replicate what works to keep your audience intrigued. If a certain topic is important to you but isn’t working, incorporate tactics from other formats that do work and see if you notice a change.

It’s OK to pull back sometimes. Everyone needs a break. If you’re not sure where you’re headed or just need the time off, it’s OK to step back and reevaluate your game plan. Just be sure to give your readers a heads up so they’re aware of where you are. They’ll likely miss you and excitedly welcome you back with open arms.

Seek out trusted sources for advice. Readers may impose their ideas about upon you about how you can be better at the blogging game. Some of the advice may be helpful, but it’s best to reach out to a trusted source who truly understands blogging. Connect on their success and test the waters with some of their ideas. Not everything may work for you, but the learning moments will be priceless.

Have respect. Show love to other bloggers when you can by posting genuine comments to their blog. If your readers are commenting or reaching out to you, take the time to listen and reply. Looking for a filler post? A simple “thank you” blog can go a long way with your readers. After all, healthy relationships do require some give-and-take.

Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski for tweets on writing and social media. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

0 Comments - Leave a Comment
]]>
Wed, 10 Feb 2016 13:10:15 -0600 http://www.profnetconnect.com/annadeleo/blog/2016/02/10/how_to_take_your_blog_audience_from_fling_to_long-term_relationship http://www.profnetconnect.com/annadeleo/blog/2016/02/10/how_to_take_your_blog_audience_from_fling_to_long-term_relationship

Originally posted on Beyond Bylines. 


The blogging game can look a lot like dating.

You put your best self out there into a world of unknowns – people, feelings, expectations, and results.

It can feel exciting and scary. It also can feel a bit lonely.

But, once you find your confidence and a formula that works, the relationship can quickly move from infatuation to true love.

If you want to build a meaningful long-term relationship with your blog audience, consider these 10 fundamentals and you’ll be off to a great start.

Show up consistently. It’s important to consistently be present for your audience so they come to rely on you. So, whether it’s every day or the same days each week, a dependable publishing schedule will build trust and have your audience regularly coming back for more.

Make a good impression. Just like a profile on [insert dating app of choice], a positive impression must be made or your viewers may be quick to move on to the next thing. Make sure your blog has a clean, simple design that’s easy on the eye. Break up your posts visually with compelling imagery, section headers, and white space.

Be yourself. Authenticity is so important. If you try too hard to replicate others, you may come off as an impostor to your audience.  There’s only one of you out there, so woo your audience with your unique personality. Learning how to convey your true self via text can be difficult. But if you focus on having a friendly, human voice, you will come across as relatable and willing to connect.

Spice it up with moments of spontaneity. Consistency in style and type of content and how often you post are best practices. But, allowing yourself a moment of spontaneity can excite your audience. Don’t be afraid to test a new format (like a video blog!) or mix it up with a long read. Catching your readers off guard with something new can help keep your blog looking fresh, while also keeping you sharp in the creative department.

Don’t rush. The blogging game is an exercise in patience. You may feel pressed for immediate success, but you can’t expect the results without putting in the work.  Stay focused on what you ultimately want for you and your blog, stop focusing on what other bloggers have that you don’t and keep hitting publish. Just enjoy what you do – the people will come.

Appreciate the process. You’re naturally going to go through phases. Sometimes you’ll be revved and ready to post great piece after great piece. Then you’ll likely go through blogging fatigue – wishing you could just curl up in sweatpants and a movie, rather than put in the work. Respect where you’re at and don’t try to fight it. Work through it by jotting down ideas when at your best, so that you have something to go back to when you’re at your worst.

Read the signs. Pay attention to what’s performing and what’s not. Are some posts getting more views and others getting more shares? Are some post topics just not resonating? Replicate what works to keep your audience intrigued. If a certain topic is important to you but isn’t working, incorporate tactics from other formats that do work and see if you notice a change.

It’s OK to pull back sometimes. Everyone needs a break. If you’re not sure where you’re headed or just need the time off, it’s OK to step back and reevaluate your game plan. Just be sure to give your readers a heads up so they’re aware of where you are. They’ll likely miss you and excitedly welcome you back with open arms.

Seek out trusted sources for advice. Readers may impose their ideas about upon you about how you can be better at the blogging game. Some of the advice may be helpful, but it’s best to reach out to a trusted source who truly understands blogging. Connect on their success and test the waters with some of their ideas. Not everything may work for you, but the learning moments will be priceless.

Have respect. Show love to other bloggers when you can by posting genuine comments to their blog. If your readers are commenting or reaching out to you, take the time to listen and reply. Looking for a filler post? A simple “thank you” blog can go a long way with your readers. After all, healthy relationships do require some give-and-take.

Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski for tweets on writing and social media. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

0 Comments - Leave a Comment
]]>
0
6 Ways to Localize 2016 Presidential Campaign Coverage For Your Audience

See original post on Beyond Bylines.

It’s an all too common tale for today’s media.

Newsrooms are changing. Technology is being pushed to the forefront. All the while budgets are tightening.  

So for those covering the 2016 election, finding the funds to send front-line staff may be out of the question – especially for smaller news organizations. 

But just because you’re not on the campaign trail doesn’t mean you don’t have an interesting story to tell. If anything, telling the untold stories of your community may be the most distinctive – and most relevant – to your audience. 

During a recent Poynter seminar, Tampa Bay Times Political Editor Adam Smith shared some of the key ways local news organizations can plug in to the conversation without being embedded in the national stumping tour.

Here are six ways to give your audience smart and meaningful coverage from your home seat.

1. Find local players advocating for the candidates.

The much-anticipated Iowa Caucus is on Monday, followed shortly thereafter by New Hampshire. These critical, first-in-the-nation caucuses are known to set the tone for the rest of the campaign.

To tap into the conversation locally, find the people in your city or state that are most passionate about the candidates. Who’s making phone calls late into the night? What issues are they most connected to? Who’s being dispatched on behalf of the candidates? How will they drive conversation after the first set of results are in?

Human-interest stories from behind the scenes can help personalize the news and attract readers.  This is especially true for deep red or deep blue states that usually don’t get attention for their campaign efforts, said Smith.

2. Follow the money trail.

Campaign donations are always a hot-button issue. Dive in on local money to see who’s giving from your area and how much they candidates are raising in your city or state.

To get hyperlocal, use sites like FEC.gov and OpenSecrets.org to find donations by zip code. To dig in on the power donors and campaign bundlers, check the sites of the campaigns themselves. You may be able to identify local names and explore their vested interests in the candidate.

If you want to see where “politicians are breaking bread and sipping cocktails with donors,” the Sunlight Foundation’sPolitical Party Time provides the scoop on the latest fundraising events.

3. Drill narrow and drill deep on the issues.

“All politics is local,” Smith said, riffing off an old quote by AP Washington Bureau Chief Byron Price from 1932. Even broad issues like immigration, fracking, and defense cuts resonate all the way down to the neighborhood level.

For example, said Smith, we know what Donald Trump’s talk of building a wall means for Texas. But, what does it mean for your city or state? Or, say a local military base is rumored to close. What’s the potential economic impact to your town’s residents and businesses?

The key is to drill down to see how proposed policies might affect your reader community. Find clips of the candidates speaking about the issues and plug in local voices, said Smith.

4. Investigate the strange bedfellows.

One of the most interesting ways to get local may be tracking down the unlikely companions or allies of the candidates from your state. To find them, sniff around local fundraising parties and donor lists, said Smith.

Is the Mayor of your town on the invite list for a local Hillary event? Who did he or she support in the past? What’s changed? You may find that a local politician or lobbyist has changed their tune – and the reason why could make for an interesting story.

5. Use social apps to follow the buzz. 

Social media and live streams can put you on the scene virtually. They also allow you to see what people are talking about, providing you with an array of potential sources and story ideas. 

Facebook and Twitter can help you find local groups, how and where they gather, who’s involved, and what they’re talking about. To go a bit deeper, try ban.jo to get an all access pass to a live event to see first-hand photos, videos and reactions from people nearby.

With any luck, you may come across a quick-witted response, like this one from the Mayor of St. Petersburg, Florida., that could drive your coverage locally – and perhaps even thrust your local outlet into the national spotlight.

6. Pay attention to the polls.

Finally, explore the polls. Compare the upcoming exit polls to both the opinion polls and that of past elections, said Smith. You can find 2012 voter data by state here.

To tune in to opinions on a hyperlocal level, conduct your own informal poll. Insert yourself in to the conversation by attending a local event or debate watch party. Aside from social media, Meetup.com is good resource to use to find the action.

Want to know when an official poll is set to come out? Sign up on Real Clear Politics and HuffPost Pollster for email notifications. 270 to Win keeps tabs on public opinion around potential match-ups, too.

Ramping up for 2016 election coverage? We can create a customized PR Newswire newsfeed of political campaign news for you. It’s easy. Sign up for PRNJ today and don’t miss out on what’s being said about the race.


Anna Jasinski is manager of audience relations at PR Newswire. Follow her team’s curated feed of election news at @PRNPolicy. You can also catch her sharing media news at @annamjasinski and @BeyondBylines.

0 Comments - Leave a Comment
]]>
Thu, 28 Jan 2016 11:26:33 -0600 http://www.profnetconnect.com/annadeleo/blog/2016/01/28/6_ways_to_localize_2016_presidential_campaign_coverage_for_your_audience http://www.profnetconnect.com/annadeleo/blog/2016/01/28/6_ways_to_localize_2016_presidential_campaign_coverage_for_your_audience

See original post on Beyond Bylines.

It’s an all too common tale for today’s media.

Newsrooms are changing. Technology is being pushed to the forefront. All the while budgets are tightening.  

So for those covering the 2016 election, finding the funds to send front-line staff may be out of the question – especially for smaller news organizations. 

But just because you’re not on the campaign trail doesn’t mean you don’t have an interesting story to tell. If anything, telling the untold stories of your community may be the most distinctive – and most relevant – to your audience. 

During a recent Poynter seminar, Tampa Bay Times Political Editor Adam Smith shared some of the key ways local news organizations can plug in to the conversation without being embedded in the national stumping tour.

Here are six ways to give your audience smart and meaningful coverage from your home seat.

1. Find local players advocating for the candidates.

The much-anticipated Iowa Caucus is on Monday, followed shortly thereafter by New Hampshire. These critical, first-in-the-nation caucuses are known to set the tone for the rest of the campaign.

To tap into the conversation locally, find the people in your city or state that are most passionate about the candidates. Who’s making phone calls late into the night? What issues are they most connected to? Who’s being dispatched on behalf of the candidates? How will they drive conversation after the first set of results are in?

Human-interest stories from behind the scenes can help personalize the news and attract readers.  This is especially true for deep red or deep blue states that usually don’t get attention for their campaign efforts, said Smith.

2. Follow the money trail.

Campaign donations are always a hot-button issue. Dive in on local money to see who’s giving from your area and how much they candidates are raising in your city or state.

To get hyperlocal, use sites like FEC.gov and OpenSecrets.org to find donations by zip code. To dig in on the power donors and campaign bundlers, check the sites of the campaigns themselves. You may be able to identify local names and explore their vested interests in the candidate.

If you want to see where “politicians are breaking bread and sipping cocktails with donors,” the Sunlight Foundation’sPolitical Party Time provides the scoop on the latest fundraising events.

3. Drill narrow and drill deep on the issues.

“All politics is local,” Smith said, riffing off an old quote by AP Washington Bureau Chief Byron Price from 1932. Even broad issues like immigration, fracking, and defense cuts resonate all the way down to the neighborhood level.

For example, said Smith, we know what Donald Trump’s talk of building a wall means for Texas. But, what does it mean for your city or state? Or, say a local military base is rumored to close. What’s the potential economic impact to your town’s residents and businesses?

The key is to drill down to see how proposed policies might affect your reader community. Find clips of the candidates speaking about the issues and plug in local voices, said Smith.

4. Investigate the strange bedfellows.

One of the most interesting ways to get local may be tracking down the unlikely companions or allies of the candidates from your state. To find them, sniff around local fundraising parties and donor lists, said Smith.

Is the Mayor of your town on the invite list for a local Hillary event? Who did he or she support in the past? What’s changed? You may find that a local politician or lobbyist has changed their tune – and the reason why could make for an interesting story.

5. Use social apps to follow the buzz. 

Social media and live streams can put you on the scene virtually. They also allow you to see what people are talking about, providing you with an array of potential sources and story ideas. 

Facebook and Twitter can help you find local groups, how and where they gather, who’s involved, and what they’re talking about. To go a bit deeper, try ban.jo to get an all access pass to a live event to see first-hand photos, videos and reactions from people nearby.

With any luck, you may come across a quick-witted response, like this one from the Mayor of St. Petersburg, Florida., that could drive your coverage locally – and perhaps even thrust your local outlet into the national spotlight.

6. Pay attention to the polls.

Finally, explore the polls. Compare the upcoming exit polls to both the opinion polls and that of past elections, said Smith. You can find 2012 voter data by state here.

To tune in to opinions on a hyperlocal level, conduct your own informal poll. Insert yourself in to the conversation by attending a local event or debate watch party. Aside from social media, Meetup.com is good resource to use to find the action.

Want to know when an official poll is set to come out? Sign up on Real Clear Politics and HuffPost Pollster for email notifications. 270 to Win keeps tabs on public opinion around potential match-ups, too.

Ramping up for 2016 election coverage? We can create a customized PR Newswire newsfeed of political campaign news for you. It’s easy. Sign up for PRNJ today and don’t miss out on what’s being said about the race.


Anna Jasinski is manager of audience relations at PR Newswire. Follow her team’s curated feed of election news at @PRNPolicy. You can also catch her sharing media news at @annamjasinski and @BeyondBylines.

0 Comments - Leave a Comment
]]>
0