Angela Smith

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    • Member Type(s): Content Publisher
      Communications Professional
    • Title:Assistant Account Executive
    • Organization:InkHouse Media + Marketing
    • Area of Expertise:Public relations
    •  
    • Member:ProfNet

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    ProfNet Success Story: Nancy Tamosaitis-Thompson, Vorticom Inc.

    Thursday, October 16, 2014, 2:43 PM [Success Stories]
    0 (0 Ratings)

    After sending out a member inquiry on behalf of one of her clients, Nancy Tamosaitis-Thompson shared with us some of her recent ProfNet successes. Tamosaitis-Thompson is the president of Vorticom Inc., an award-winning public relations firm that specializes in generating high-impact strategic media placements.

    "ProfNet opens up the world to public relations professionals. It is amazing the talented and inspirational experts you meet when you post a query. Rock on, ProfNet!" 

    We wanted to get the scoop straight from the source, so we asked her a few questions. Here’s what she had to say:

    How do you choose which ProfNet experts to work with when you submit a query?

    There have been many imitators, but ProfNet is the gold standard in providing national and international experts across multiple disciplines. I’ve been in public relations a long time and can also attest that ProfNet was the first service to connect reporters working on active stories with media professionals who can help. As they say, imitation is the sincerest form of flattery, but I always prefer going with the original and the best.

    Vorticom is working with Salonpas, the leaders in topical analgesic OTC medicine and the providers of the strongest label pain reliever available without a prescription, on their social media presence. Hisamitsu America, the manufacturers of Salonpas, turned to Vorticom for help on creating weekly content for their new blog. The mandate for the new blog, per John Incledon, president and CEO of Hisamitsu America, is to share information and advice on living a healthy, pain-free lifestyle, with introductions and information from leading physicians, physical therapists and other professionals who help people live a healthier, more holistic lifestyle.

    By working with Maria Perez, director of online community relations at ProfNet, I was able to develop a query that highlighted our need for holistic-oriented medical professionals.

    We received dozens of responses, with the majority of respondents answering our call for holistic-oriented medical professionals. To date, we have developed content with six medical professionals we found from ProfNet. Here are links to the content we produced so far with three of our ProfNet-derived experts:

    A three-part interview on alternative medicine and natural healing with Dr. Kathy Gruver:

    Dr. Bradley Nelson, author of “The Emotion Code:”

    Dr. Kenneth Hansraj, an expert in spine health:

    What do you look for in a response?

    There are two primary types of responses. The first type of response is from a PR professional on behalf of their client. The second type of response is direct from the medical professional themselves. Both can be effective. I appreciate receiving a short bio, insight on how the medical professional tackles their area of expertise, and how alternative medicine or other holistic practices factor in. I also look for experts who are available for an email or phone interview and who can provide a high-resolution jpeg of themselves.

    Do you have tips for PR pros and experts responding to ProfNet queries?

    Make sure you are working closely with your community relations leader at ProfNet when issuing your query. They have seen it all and they know what will and will not work when generating viable expert leads. Take their advice to heart and craft a query that clearly delineates what you are looking for. Also, don’t be afraid to repost your query at a later date to generate additional responses.

    In my current experience finding experts in the alternative health arena, I found that virtually all of the respondents were well qualified experts who had interesting and sometimes controversial points of view. Most public relations professionals and the experts themselves will give as “good as they get.” In other words, if the query is effectively crafted, the responses will be spot-on. 

    *Photo Credit: Denise Winters, www.denisewinters.com

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    ProfNet Success Story: Kerry Heaps, Strictly Marketing Magazine

    Thursday, September 18, 2014, 1:38 PM [Success Stories]
    0 (0 Ratings)

    I recently caught up with Kerry Heaps, the publisher of Strictly Marketing Magazine and host of Strictly Marketing Talk Radio. The show is a national talk radio program and the magazine is currently attaining readers nationwide. Both media outlets are a division of Kerry’s Network, Inc. based out of Jacksonville, Fla.

    Since she is a loyal ProfNet user, I wanted to chat with her about how she finds success when sending out queries. Here’s what she had to say:

    How do you chose which ProfNet experts to work with when you submit a query?

    We do things a bit differently. All of the queries that come to us are put in a special review folder. Once the deadline has finished we pull those out and review them. We look at several factors, such as grammar, spelling, and of course the article itself to determine if it benefits our readers. Once we choose an article, we usually reach out to the writer and let them know of any edits that need to be made and that we selected their article for the upcoming issue of Strictly Marketing Magazine.

    What do you look for in a response?

    I look for relevance -- did the writer take their time writing the article? Are there a lot grammar mistakes and spelling errors? Will it take a long time to edit?

    Do you have tips for experts and PR people for responding to ProfNet queries?

    Absolutely I would recommend a few things:

    • Don’t email questions back to the query: Keep in mind that any publication that submits a query is looking for an article to be written, not questions about the query or to get responses such as, “My client can write an article about marketing strategies let me know if you are interested.” If we didn’t need an article, we wouldn’t submit a query. Now, I’ve been on both sides of the coin. I have submitted tons of articles that were never published and I understand wanting to know if someone is interested before writing, but that’s just not how it works. If the query is in your realm of specialty or your clients, go for it. If not, or you want a response prior to writing, don’t waste your time. I would recommend writing a few articles a month, that way you have something you can either submit, or work with to cut down on the work.
    • Spell check and proof read twice: One of my pet peeves is receiving an article with typos. Keep in mind that sometimes these are the first responses that get deleted. Take your time, just because your response comes in at the deadline doesn’t mean it won’t be the one used.
    • Don’t let queries overwhelm your time: I would suggest reviewing queries but don’t let the writing get out of hand. We all know how much time it can take to put into an article or submission, so keep it under control. Decide how much time you’d like to spend writing each week and chisel that into your calendar.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    ProfNet Success Story: Dana Manciagli, Global Career Expert

    Thursday, August 21, 2014, 3:49 PM [Success Stories]
    0 (0 Ratings)

    I recently caught up with ProfNet member, Dana Manciagli, a global career expert, speaker and author of "Cut the Crap, Get a Job." Manciagli recently quit her 30-year career in sales/marketing to embark on solopreneur venture. Within the first months that she has been in business she has received hundreds of thousands of impressions in top-tier and trade publications such as The Fiscal Times and Forbes – all with the help of ProfNet.  

    “I started my own business about 17 months ago as a solopreneur. I have a business plan and ‘securing PR’ was certainly a critical component to raise the awareness of my business and to gain credibility as an expert. However, I could not afford a large or small PR agency. When I learned about ProfNet at a speaker conference, I joined immediately. Within months, I had placements in large national and regional publications such as Forbes, U.S. News & World Report, The Boston Globe, The Chicago Times, The Fiscal Times, Investor’s Business Daily and more.”

    I wanted to hear some tips for how to successfully respond to reporters’ queries straight from the source. Here’s what she had to say:

    How do you choose which ProfNet queries to respond to each day?

    I glance at each one in my genre and, while it’s tempting to respond to some outliers, it’s pretty clear which ones I am a true expert in. I also put myself in the shoes of the writer or requestor and ask myself if my insights will be great or simply more blah, blah, blah.

    What do you include in a typical response?

    I always build two core sections. Naturally, the subject always says “Profnet - ” to make it easy for the recipient. Then, the first section says,“ I am your expert because” and I list 3 short bullet points like “Author of Cut the Crap™, Get a Job!”. The second section says “Here are my insights for you” and I do 3 bullet points of the items I want the recipient to learn from me. In this section, I not only state, very succinctly, what my point is, but I follow it up with one example or additional point for clarity. No more than that.

    I close with, “I am able to respond to you in a timely way if you need any additional information or a phone call.”

    Do you have tips for experts who are responding to ProfNet queries?

    Absolutely, I have six tips:

    1) The “Law of Threes”: Only provide three main reasons why you (or your client) is an expert in this field and only three main pieces of insight. Otherwise it’s too long. However, if they ask six questions, use numbers to break each one apart.

    2) Don’t ramble: Even after three insights, you should make no more than three short back-up statements or real life examples. Make it real for them, but don’t try to teach them about every little detail.

    3) Research: Although speed with your response is critical, when they tell you the website or publication and you are not familiar with it, go there! Know their audience and read some articles in the same genre.

    4) Use good grammar and proof it before pressing “enter.” The last thing they need is sloppy grammar.

    5) Paste their request below your signature block: I copy and paste the entire request below my signature block (which has my phone, city, email address and website). That way, when they call or write back, I am quickly able to read their request vs. saying “what publication? What type of article to whom?”

    6)  Thank the writer after you are placed. Tell them what a great job they did and how much you appreciate being included. Ask to be on their short list of resources and commit to being super responsive.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Cooper Makes an Impression in Times Square

    Friday, August 1, 2014, 10:34 AM [Success Stories]
    0 (0 Ratings)

    Congratulations to ProfNet member Crystal Cooper who was featured in Times Square as part of our Facebook promotion!

    Cooper, a senior account executive at public relations firm, Porter Novellishared her success stories on our Facebook page as part of our monthly promotion. Each month we choose our favorite success story from our Facebook wall and that person gets his/her picture on the Reuters sign in Times Square.

    Thanks to ProfNet, Cooper’s client, the Indexed Annuity Leadership Council, was quoted in a DepositAccounts.com. She has also gotten her clients into MoneyRates.com as well as a bylined piece published in Thomas Reuters Westlaw.

    “We have been able to strategically use ProfNet requests on related topics to get our message heard. In just this year alone, we have garnered more than 40 million media impressions with the help of ProfNet queries. Our original media impression goal for the entire year was 25 million impressions. We have far surpassed that by mid-year!” she said.

    Want to see your picture in Times Square? It’s easy:

    Step 1: “Like” our Facebook page (go to www.facebook.com/ProfNetOnFB -- not the FB logo on the top of this page).

    Step 2: Share your best success story on our wall. 

    That’s it!  

    Make sure to post your success stories there every month, and you could be next!

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    ProfNet Success Story: Crystal Cooper, Porter Novelli

    Thursday, July 24, 2014, 10:47 AM [Success Stories]
    0 (0 Ratings)

    I recently caught up with ProfNet member, Crystal Cooper, a senior account executive at public relations firm, Porter Novelli.

    She told me how she continues to gain media exposure for her clients using ProfNet. “We have been able to strategically use ProfNet requests on related topics to get our message heard. In just this year alone, we have garnered more than 40 million media impressions with the help of ProfNet queries. Our original media impression goal for the entire year was 25 million impressions. We have far surpassed that by mid-year!”

    ProfNet has given her client, the Indexed Annuity Leadership Council, an opportunity to talk to top-tier financial and general public publications about the importance of fixed indexed annuities as part of a balanced retirement portfolio. Most recently, her client was quoted in a DepositAccounts.com. She has also gotten her clients into MoneyRates.com as well as a bylined piece published in Thomas Reuters Westlaw.

    I wanted to hear some tips for how to successfully respond to reporters’ queries straight from the source. Here’s what she had to say:

    How do you choose which ProfNet queries to respond to each day?

    I only choose topics that are relevant to IALC, and I never try to make something fit if it doesn’t. It’s important to never waste a reporter’s time by pitching something that isn’t relevant. IALC’s messaging on fixed indexed annuities is very specific, so it can be a challenge. But, they are experts on the retirement industry as a whole. So, I choose topics that allow my client to offer value to the reporter, while at the same time solidifies my client as a leader and expert in the space.

    What do you include in a typical response?

    In the subject line, I say “ProfNet Query: Then the name of the topic.” I do this because I know reporters get a lot of pitches in general, so this is my way of letting the reporter know, this is not a typical pitch, this a response to something you requested. The pitch, is short, but comprehensive. So, I simply say, in so many words, hey, in reference to your query, I have this person for you. Here is a little about him, here is a little about what he has to say on your topic. Then I end it with a question, would you like to talk with him further. Sometimes, the email I gave is enough, and they just pull tidbits from that. Sometimes they want an interview.

    Do you have tips for PR people for responding to ProfNet queries?

    Don’t try to make a subject fit just because it’s in a top-tier or target publication. You could end up damaging the relationship with the reporter, or you could end up getting a media hit that the client doesn’t consider a “win.” I do believe in the follow up, simply because it is possible for an email to get lost in the clutter. But, after one follow up, leave it alone. Always, always, always, reach out to the reporter after the article. Just a simple email saying “great read, thanks for including my client,” goes a long way! The follow through has led to reporters reaching out to me for other stories. In fact, the other link I provided for the annuities article is from a relationship that I nurtured from follow through on articles placed with ProfNet. This article specifically talks about annuities, a huge *win* for the client.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com


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