After sending out a member inquiry on behalf of one of her clients, Nancy Tamosaitis-Thompson shared with us some of her recent ProfNet successes. Tamosaitis-Thompson is the president of Vorticom Inc., an award-winning public relations firm that specializes in generating high-impact strategic media placements.
"ProfNet opens up the world to public relations professionals. It is amazing the talented and inspirational experts you meet when you post a query. Rock on, ProfNet!"
We wanted to get the scoop straight from the source, so we asked her a few questions. Here’s what she had to say:
How do you choose which ProfNet experts to work with when you submit a query?
There have been many imitators, but ProfNet is the gold standard in providing national and international experts across multiple disciplines. I’ve been in public relations a long time and can also attest that ProfNet was the first service to connect reporters working on active stories with media professionals who can help. As they say, imitation is the sincerest form of flattery, but I always prefer going with the original and the best.
Vorticom is working with Salonpas, the leaders in topical analgesic OTC medicine and the providers of the strongest label pain reliever available without a prescription, on their social media presence. Hisamitsu America, the manufacturers of Salonpas, turned to Vorticom for help on creating weekly content for their new blog. The mandate for the new blog, per John Incledon, president and CEO of Hisamitsu America, is to share information and advice on living a healthy, pain-free lifestyle, with introductions and information from leading physicians, physical therapists and other professionals who help people live a healthier, more holistic lifestyle.
By working with Maria Perez, director of online community relations at ProfNet, I was able to develop a query that highlighted our need for holistic-oriented medical professionals.
We received dozens of responses, with the majority of respondents answering our call for holistic-oriented medical professionals. To date, we have developed content with six medical professionals we found from ProfNet. Here are links to the content we produced so far with three of our ProfNet-derived experts:
A three-part interview on alternative medicine and natural healing with Dr. Kathy Gruver:
Dr. Bradley Nelson, author of “The Emotion Code:”
Dr. Kenneth Hansraj, an expert in spine health:
What do you look for in a response?
There are two primary types of responses. The first type of response is from a PR professional on behalf of their client. The second type of response is direct from the medical professional themselves. Both can be effective. I appreciate receiving a short bio, insight on how the medical professional tackles their area of expertise, and how alternative medicine or other holistic practices factor in. I also look for experts who are available for an email or phone interview and who can provide a high-resolution jpeg of themselves.
Do you have tips for PR pros and experts responding to ProfNet queries?
Make sure you are working closely with your community relations leader at ProfNet when issuing your query. They have seen it all and they know what will and will not work when generating viable expert leads. Take their advice to heart and craft a query that clearly delineates what you are looking for. Also, don’t be afraid to repost your query at a later date to generate additional responses.
In my current experience finding experts in the alternative health arena, I found that virtually all of the respondents were well qualified experts who had interesting and sometimes controversial points of view. Most public relations professionals and the experts themselves will give as “good as they get.” In other words, if the query is effectively crafted, the responses will be spot-on.
*Photo Credit: Denise Winters, www.denisewinters.com
Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at firstname.lastname@example.org