Angela Smith

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    • Member Type(s): Content Publisher
      Communications Professional
    • Title:Assistant Account Executive
    • Organization:InkHouse Media + Marketing
    • Area of Expertise:Public relations
    •  
    • Member:ProfNet

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    I Don’t Like It, I Love it: Facebook Tests ‘Reactions’

    Friday, October 16, 2015, 5:21 PM [General]
    0 (0 Ratings)

    Last week, Facebook announced that it would be testing Reactions, a new set of empathy buttons designed for when clicking “Like” just doesn’t cut it or feels just plain awkward. This
    announcement comes after years of speculation that a “thumbs down” button might wiggle its way into the social networking platform.

    With nearly half of Facebook users accessing the social network primarily on their mobile devices, it became necessary to develop a quick way for people to express a wider range of emotions, especially when they’re on the go and less likely to type a comment. According to Facebook’s chief product officeChris Cox, the company studied which comments and reactions were most commonly and universally expressed on the site, then worked to design an experience around them.

    These Reactions — which come in the form of six emoji consisting of love, laughter, happiness, shock, sadness and anger — allow us Facebook fans to communicate a wider range of reactions to the variety of, maybe, less likeable content that shows up in our newsfeeds.

    So far, only Facebook users in Ireland and Spain have access to these new features, these folks comprising smaller test groups with fewer international connections. But, fear not, Facebook friend, the feedback from this pilot will help improve the overall experience for the rest of us when it comes time to roll out worldwide.

    But what does all this mean for businesses and marketers? For one thing, the access to more granular data will provide better engagement insights revealing what types of messaging and content drives specific audience emotions so that they can work to create more of what’s working.

    What’s not to Like about that?

    [This post originally appeared on InkHouse's blog, Inklings]

    Farewell, ProfNet. Thanks for the Memories!

    Thursday, November 13, 2014, 9:41 AM [General]
    4.1 (2 Ratings)

    As the saying goes, all good things must come to an end. Today marks my last day as a community services specialist with ProfNet. During my time here, I’ve not only had the opportunity to learn from some of the top experts in the media and communications industry, but I’ve had the chance to work alongside some pretty talented people.

    Without getting too mushy, I want to thank my ProfNet ladies for two years of great memories. Now who is going to laugh at my jokes (did someone pay you all to do that?), taste-test my cupcakes, and remind on a daily basis that “teamwork is dream work”? To Maria, Polina and Evelyn: I am truly going to miss working with you all!

    After taking a look back at all of the events I’ve attended and the interviews I’ve conducted, I came up with a list of my favorite posts. Without further ado, here are my top 10 most memorable posts:  

    I am excited for this next chapter in my career as I join Boston’s InkHouse PR team. I look forward to continuing to learn about the industry from such an experienced team of public relations professionals, and I hope that many of our paths will cross in the future.

    For everyone who I’ve met along the way, I hope to keep in touch! Don’t be a stranger: @Angela_Smith11

    Social Media Angels: Pie in the Sky

    Thursday, November 6, 2014, 4:14 PM [social media]
    0 (0 Ratings)

    With all of the negativity that can be seen through social media, it is nice to find people whose words are uplifting and positive. Twice a month, I will spotlight a person or organization that is making an impact on their followers using social media as platform.

    What if there were a way for you to have your pie and help someone eat theirs too? This is the idea behind Pie in the Sky, the annual campaign from Massachusetts-based organization Community Servings. With every $28 sale of a pie, a client is supplied with nutritious food for a week. Last year they sold 17,000 pies, raising $600,000 to help feed those who are critically ill and homebound.

    I bet you’re thinking, hey! I like pie! I can do this! – and you’re right. If you live in the Boston area, you can get involved by following the #PieintheSky hashtag to see what events are going on. Live outside the city? Not a problem – you could always make a donation to this great cause. Own a bakery? Even better! You can become an official baker for the cause, and know that your passion for baking is making somebody’s holiday that much sweeter.  

    If you want to keep up to date with the Pie in the Sky campaign -- or if you want some bake sale inspiration for your own area fundraiser -- you can follow the organization all across social media: Pinterest, Twitter, Facebook, Google Plus, and Yelp.    

    If all it takes is a slice of pie to make someone's holiday a little brighter, how could you resist? 

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    ProfNet Success Story: Nancy Tamosaitis-Thompson, Vorticom Inc.

    Thursday, October 16, 2014, 2:43 PM [Success Stories]
    0 (0 Ratings)

    After sending out a member inquiry on behalf of one of her clients, Nancy Tamosaitis-Thompson shared with us some of her recent ProfNet successes. Tamosaitis-Thompson is the president of Vorticom Inc., an award-winning public relations firm that specializes in generating high-impact strategic media placements.

    "ProfNet opens up the world to public relations professionals. It is amazing the talented and inspirational experts you meet when you post a query. Rock on, ProfNet!" 

    We wanted to get the scoop straight from the source, so we asked her a few questions. Here’s what she had to say:

    How do you choose which ProfNet experts to work with when you submit a query?

    There have been many imitators, but ProfNet is the gold standard in providing national and international experts across multiple disciplines. I’ve been in public relations a long time and can also attest that ProfNet was the first service to connect reporters working on active stories with media professionals who can help. As they say, imitation is the sincerest form of flattery, but I always prefer going with the original and the best.

    Vorticom is working with Salonpas, the leaders in topical analgesic OTC medicine and the providers of the strongest label pain reliever available without a prescription, on their social media presence. Hisamitsu America, the manufacturers of Salonpas, turned to Vorticom for help on creating weekly content for their new blog. The mandate for the new blog, per John Incledon, president and CEO of Hisamitsu America, is to share information and advice on living a healthy, pain-free lifestyle, with introductions and information from leading physicians, physical therapists and other professionals who help people live a healthier, more holistic lifestyle.

    By working with Maria Perez, director of online community relations at ProfNet, I was able to develop a query that highlighted our need for holistic-oriented medical professionals.

    We received dozens of responses, with the majority of respondents answering our call for holistic-oriented medical professionals. To date, we have developed content with six medical professionals we found from ProfNet. Here are links to the content we produced so far with three of our ProfNet-derived experts:

    A three-part interview on alternative medicine and natural healing with Dr. Kathy Gruver:

    Dr. Bradley Nelson, author of “The Emotion Code:”

    Dr. Kenneth Hansraj, an expert in spine health:

    What do you look for in a response?

    There are two primary types of responses. The first type of response is from a PR professional on behalf of their client. The second type of response is direct from the medical professional themselves. Both can be effective. I appreciate receiving a short bio, insight on how the medical professional tackles their area of expertise, and how alternative medicine or other holistic practices factor in. I also look for experts who are available for an email or phone interview and who can provide a high-resolution jpeg of themselves.

    Do you have tips for PR pros and experts responding to ProfNet queries?

    Make sure you are working closely with your community relations leader at ProfNet when issuing your query. They have seen it all and they know what will and will not work when generating viable expert leads. Take their advice to heart and craft a query that clearly delineates what you are looking for. Also, don’t be afraid to repost your query at a later date to generate additional responses.

    In my current experience finding experts in the alternative health arena, I found that virtually all of the respondents were well qualified experts who had interesting and sometimes controversial points of view. Most public relations professionals and the experts themselves will give as “good as they get.” In other words, if the query is effectively crafted, the responses will be spot-on. 

    *Photo Credit: Denise Winters, www.denisewinters.com

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    ProfNet Success Story: Kerry Heaps, Strictly Marketing Magazine

    Thursday, September 18, 2014, 1:38 PM [Success Stories]
    0 (0 Ratings)

    I recently caught up with Kerry Heaps, the publisher of Strictly Marketing Magazine and host of Strictly Marketing Talk Radio. The show is a national talk radio program and the magazine is currently attaining readers nationwide. Both media outlets are a division of Kerry’s Network, Inc. based out of Jacksonville, Fla.

    Since she is a loyal ProfNet user, I wanted to chat with her about how she finds success when sending out queries. Here’s what she had to say:

    How do you chose which ProfNet experts to work with when you submit a query?

    We do things a bit differently. All of the queries that come to us are put in a special review folder. Once the deadline has finished we pull those out and review them. We look at several factors, such as grammar, spelling, and of course the article itself to determine if it benefits our readers. Once we choose an article, we usually reach out to the writer and let them know of any edits that need to be made and that we selected their article for the upcoming issue of Strictly Marketing Magazine.

    What do you look for in a response?

    I look for relevance -- did the writer take their time writing the article? Are there a lot grammar mistakes and spelling errors? Will it take a long time to edit?

    Do you have tips for experts and PR people for responding to ProfNet queries?

    Absolutely I would recommend a few things:

    • Don’t email questions back to the query: Keep in mind that any publication that submits a query is looking for an article to be written, not questions about the query or to get responses such as, “My client can write an article about marketing strategies let me know if you are interested.” If we didn’t need an article, we wouldn’t submit a query. Now, I’ve been on both sides of the coin. I have submitted tons of articles that were never published and I understand wanting to know if someone is interested before writing, but that’s just not how it works. If the query is in your realm of specialty or your clients, go for it. If not, or you want a response prior to writing, don’t waste your time. I would recommend writing a few articles a month, that way you have something you can either submit, or work with to cut down on the work.
    • Spell check and proof read twice: One of my pet peeves is receiving an article with typos. Keep in mind that sometimes these are the first responses that get deleted. Take your time, just because your response comes in at the deadline doesn’t mean it won’t be the one used.
    • Don’t let queries overwhelm your time: I would suggest reviewing queries but don’t let the writing get out of hand. We all know how much time it can take to put into an article or submission, so keep it under control. Decide how much time you’d like to spend writing each week and chisel that into your calendar.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Tips for Women in the Workplace

    Wednesday, September 17, 2014, 4:28 PM [Event Recaps]
    0 (0 Ratings)

    On Sept. 16 we hosted a #ConnectChat with Lori Greene, a senior partner and director of content for Maxus and vice president of programming for New York Women in Communications. During the chat Greene provided tips for women in all stages of their careers. To view the chat in its entirety, check out the #ConnectChat hashtag on Twitter. 

    What are some of the challenges that women nowadays are facing in the workplace?

    Everyone faces challenges keeping up with technology and balancing demands. Women outpace men in social media need to use that

    How have you found success in your career?

    Flexibility is key to my success. Looking at what's new and what will be impacting content marketing, social media and future.

    Who are some leaders that you admire?

    I admire @HilaryClinton for grit and guts, @BarbaraCorcoran who rose from nothing using ingenuity, and Irene Rosenfeld @kraftfoods 

    What are the three main traits for successful women today?

    Three traits for women to be successful today are flexibility, transparency, and ingenuity. A sense of humor always helps. 

    In your opinion, what does “having it all” mean to the career woman?

    Having it all means being satisfied with where you are in life and where you're going. It’s the ability to do one thing awesomely at a time.  

    Work-life balance can often be an issue for women. Do you have tips for unwinding after a long day?

    Everybody has to create the work-life balance that works best for them. Don't waste time with negativity in people or media.

    How would you suggest women reinvent themselves to keep up with the ever-changing media industry?

    Reinvent yourself, be on social media platforms, check out mobile apps, familiarize yourself with technology, and don't be afraid.

    It’s great that you have harnessed the power of social media. Any tips for those getting started?

    Get started with social media by *listening* and learning. Watch first then act. Take a class: recreational.ice.edu/Courses/Detail/1450... 

    What is your best advice for women entering the workplace post-college?

    Recent college grads need to network using all contacts, start a blog in their field, gain a social media following, and add value.

    How about women returning to work after some time away?

    When returning to work, women need to translate their skills to the job they want. They're event planners, organized, and patient.  

    Whether it’s a first job or a raise, do you have negation tips for women in the workplace?

    When negotiating take a lawyer approach: Lay out the case clearly with evidence to back up your request. Take all emotion out.

    Do you have any suggestions for women who are interested in finding a mentor?

    To find a mentor, join organizations like @NYWICI develop relationships with important people, learn who helps others and ask.

    Besides joining organizations related to your industry, any other tips for networking?

    One of the best ways to network is through @Meetup -- they have events for every industry imaginable and. Also, alumni organizations are good too.

    I often hear “dress for the job you want.” How important is a woman’s wardrobe?

    Women should always dress appropriately for the job/industry they're in. Often, that's more important than dressing up.  

    Is there a piece of advice you can give women starting their careers that you wish you knew when you were getting started?

    I wish I knew the importance of confidence and that it's not crucial to meet every qualification of a role to be successful.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Upcoming #ConnectChat: Women in the Workplace

    Friday, September 12, 2014, 1:50 PM [General]
    0 (0 Ratings)

    What is the best advice for women who are embarking on a career in communications? How about professionals who are in leadership roles? What are the traits that all successful women today should possess?

    These are all questions that Lori Green, a senior partner and director of content for Maxus, will answer in our next #ConnectChat. As an experienced expert in her field, Green will be sharing her best tips for women in the workplace.

    To participate in the chat, join us on Twitter on Tuesday, Sept. 16, from 3 to 4:30 p.m. EDT and follow the #ConnectChat hashtag to follow the conversation between @lorip1025, @ProfNet and the rest of the chat participants.

    If you cannot join us on the day of the chat, you can find a recap on ProfNet Connect the following day. We hope you will join us!

    About Lori Green:

    Lori Greene is a proven multi-platform content executive highly proficient in all aspects of media including social, mobile, broadband, television, digital, and print as well as digital ad sales. She is the senior partner and director of content for Maxus, the world’s fastest growing ad agency. She teaches digital content strategies, content marketing, social media, and more at New York University, Institute of Culinary Education, Brooklyn College, and others. She is also is vice president of programming for New York Women in Communications and ran content and digital for History, Bio, BBC America, and Court TV.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    ProfNet Success Story: Dana Manciagli, Global Career Expert

    Thursday, August 21, 2014, 3:49 PM [Success Stories]
    0 (0 Ratings)

    I recently caught up with ProfNet member, Dana Manciagli, a global career expert, speaker and author of "Cut the Crap, Get a Job." Manciagli recently quit her 30-year career in sales/marketing to embark on solopreneur venture. Within the first months that she has been in business she has received hundreds of thousands of impressions in top-tier and trade publications such as The Fiscal Times and Forbes – all with the help of ProfNet.  

    “I started my own business about 17 months ago as a solopreneur. I have a business plan and ‘securing PR’ was certainly a critical component to raise the awareness of my business and to gain credibility as an expert. However, I could not afford a large or small PR agency. When I learned about ProfNet at a speaker conference, I joined immediately. Within months, I had placements in large national and regional publications such as Forbes, U.S. News & World Report, The Boston Globe, The Chicago Times, The Fiscal Times, Investor’s Business Daily and more.”

    I wanted to hear some tips for how to successfully respond to reporters’ queries straight from the source. Here’s what she had to say:

    How do you choose which ProfNet queries to respond to each day?

    I glance at each one in my genre and, while it’s tempting to respond to some outliers, it’s pretty clear which ones I am a true expert in. I also put myself in the shoes of the writer or requestor and ask myself if my insights will be great or simply more blah, blah, blah.

    What do you include in a typical response?

    I always build two core sections. Naturally, the subject always says “Profnet - ” to make it easy for the recipient. Then, the first section says,“ I am your expert because” and I list 3 short bullet points like “Author of Cut the Crap™, Get a Job!”. The second section says “Here are my insights for you” and I do 3 bullet points of the items I want the recipient to learn from me. In this section, I not only state, very succinctly, what my point is, but I follow it up with one example or additional point for clarity. No more than that.

    I close with, “I am able to respond to you in a timely way if you need any additional information or a phone call.”

    Do you have tips for experts who are responding to ProfNet queries?

    Absolutely, I have six tips:

    1) The “Law of Threes”: Only provide three main reasons why you (or your client) is an expert in this field and only three main pieces of insight. Otherwise it’s too long. However, if they ask six questions, use numbers to break each one apart.

    2) Don’t ramble: Even after three insights, you should make no more than three short back-up statements or real life examples. Make it real for them, but don’t try to teach them about every little detail.

    3) Research: Although speed with your response is critical, when they tell you the website or publication and you are not familiar with it, go there! Know their audience and read some articles in the same genre.

    4) Use good grammar and proof it before pressing “enter.” The last thing they need is sloppy grammar.

    5) Paste their request below your signature block: I copy and paste the entire request below my signature block (which has my phone, city, email address and website). That way, when they call or write back, I am quickly able to read their request vs. saying “what publication? What type of article to whom?”

    6)  Thank the writer after you are placed. Tell them what a great job they did and how much you appreciate being included. Ask to be on their short list of resources and commit to being super responsive.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Social Media Angels: New York Women in Communications Foundation

    Thursday, August 7, 2014, 9:57 AM [social media]
    0 (0 Ratings)


    With all of the negativity that can be seen through social media, it is nice to find people whose words are uplifting and positive. Twice a month, I will spotlight a person or organization that is making an impact on their followers using social media as platform.

    There has been quite a bit of buzz lately surrounding the topic of empowering women. Between encouraging young female students to embark on STEM careers, to promoting women in politics, 2014 seems to be the year of the woman. There are some great resources out there that aim to ensure that women achieve their education and career goals, a great one being New York Women in Communications, Inc. 

    New York Women in Communications, Inc. is a not-for-profit association for communications professionals in New York City. Their mission is to “empower women in all communications disciplines at all stages of their careers to reach their full potential by promoting their professional growth and inspiring them to achieve and share their successes in the rapidly changing world of communications” – and that they do.

    Coming up on its 14th year, the New York Women in Communications Foundation funds and develops initiatives for women who are just starting out in their communications careers. The foundation also supports professionals who have decided to make a career switch into communications.  Since the foundation’s establishment in 2000, it has issued over $1 million in scholarship support, making it the largest foundation for communications scholarships for women in the tri-state area.

    The foundation is funded through events, individual contributions, donations from private foundations and corporate support. Recently, the organization held their 8th annual Ladies Who Laugh comedy event at Caroline’s on Broadway in NYC. 

    The New York Women in Communication Foundation Scholarships – which are generally in the amounts of $2,500, $5,000, and $10,000 -- are awarded to undergraduate and graduate communications students who either attend college in New York City or reside in the Greater New York City area.

    Aside of the scholarships, NYWICI takes full advantage of its social reach, holding Twitter chats on helpful career topics, sharing reading lists and links, holding events and panels and providing an easy way for women communicators to interact with one another.

    Interested in learning more about the organization? Follow them on Twitter, check out their blog, or consider joining the organization to always stay up to date on what’s going on in the communications industry. 

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Cooper Makes an Impression in Times Square

    Friday, August 1, 2014, 10:34 AM [Success Stories]
    0 (0 Ratings)

    Congratulations to ProfNet member Crystal Cooper who was featured in Times Square as part of our Facebook promotion!

    Cooper, a senior account executive at public relations firm, Porter Novellishared her success stories on our Facebook page as part of our monthly promotion. Each month we choose our favorite success story from our Facebook wall and that person gets his/her picture on the Reuters sign in Times Square.

    Thanks to ProfNet, Cooper’s client, the Indexed Annuity Leadership Council, was quoted in a DepositAccounts.com. She has also gotten her clients into MoneyRates.com as well as a bylined piece published in Thomas Reuters Westlaw.

    “We have been able to strategically use ProfNet requests on related topics to get our message heard. In just this year alone, we have garnered more than 40 million media impressions with the help of ProfNet queries. Our original media impression goal for the entire year was 25 million impressions. We have far surpassed that by mid-year!” she said.

    Want to see your picture in Times Square? It’s easy:

    Step 1: “Like” our Facebook page (go to www.facebook.com/ProfNetOnFB -- not the FB logo on the top of this page).

    Step 2: Share your best success story on our wall. 

    That’s it!  

    Make sure to post your success stories there every month, and you could be next!

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com


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