User Type
Expert
Title
Chief Client Officer
Organization
Clear!Blue Communications
Institution Type
CSR Officers
Industry Type
Advertising
Languages I speak
English
PR Newswire Member Account #
67126
Profile Created By
26787
Summarize your expertise in greater detail
With nearly 20 years in public relations, Andrea has seen a fundamental shift in the communications world as clients have moved from separate advertising and public relations campaigns to experiential initiatives that bring both media and consumers directly in touch with the brand.
Andrea has helped Clear!Blue tap into the power of such interactions, with astounding results. More than 2,500 people signed up for the chance to win a new Jeep Wrangler Unlimited by diving into 14,000 gallons of mud. The competition generated 27 million media impressions that successfully connected the new Jeep to the fun of playing outdoors.
For Andrea, experiential marketing has become a very important avenue of communications: Traditional advertising is becoming less and less effective as we are bombarded by advertisers vying for our attention every day. The power of experiential marketing communications is the ability to entice media and consumers to participate with us, rather than just listen
Awards, Associations & Memberships
Andreas expertise in creating newsworthy consumer events is reflected in many of Clear!Blues industry recognition awards, including: Event Marketer Hot List / 2006; #17 PRWeek Agency Ratings / 2006; and Crains Detroit Book of Lists #1 PR Firm and #16 Marketing / Advertising Firm / 2006; PRWeek Promotional Event of the Year Jeep Climb / 2005; EX Award for Jeep Operation Altitude / 2005 and Jeep Climb / 2004; and Publicity Club of Chicago Golden Trumpet.
Educational Background
M.S., Medill School Northwestern University
B.A, University of Kentucky
Office Phone
248-644-0800
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