I am working on:
Priority A Data
Oct 07, 2013, 10:30 CDT
- Member Type(s): Expert
Media - Freelancer
Media - Print Journalist
Media - Web-only/Blogger
- Title:Senior Audience Researcher
- Organization:PR Newswire
- Area of Expertise:Research, Writing & Education
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Tuesday, May 28, 2013, 10:59 AM
Why is Search Engine Optimization (SEO) important for any blog?
In “Boost Your Blog’s SEO Mojo with These 6 Simple, Actionable Steps, Ken Lyons of MeasuredSEM outlines the importance in publishing regular blog content to:
- Build brand awareness
- Positioning yourself as a thought leader
- Demonstrating your (or your organization’s) expertise
- Developing relationships within your niche
- Fostering an engaged and active community
- Generating leads
With this being said, there are many improvements one may make to strengthen a blog’s SEO:
- Practice good pagination
- Add related posts
- Add previous and next posts
- Proper use of categories
- Vary title tags vs. article titles
- Add sharing buttons
What I found useful is the pagination plug-ins:
If operating on Wordpress, utilize these easy related plugins:
Some must have SEO plugins, which allow to vary by post and title:
Lastly, to assist in increasing content distribution across social channels, share buttons without stealing the show in a disruptive fashion:
Read more here: searchenginewatch.com/article/2270685/Bo...StepsLyons
Monday, April 22, 2013, 12:19 PM
Did You Remember Earth Day?
By: Andrea Millazzo
Why should everyone on the planet be concerned with Earth Day? Simply because saving the Earth is important for every living organism on the planet. I’ve heard time and time again, “so what if I do not recycle. Like one person is going to make a difference in reversing the harmful effects of trash or pollution.”
Ever hear these words? And what is your response?
The simple fact of the matter is we all have a duty to keep our planet clean and safe for those who currently inhibit it, as well as those, who will be born in years to come.
The article link below from Living Green Magazine includes some interesting tidbits in supporting the “future of food, health, and agriculture”:
Earth Day Recommendations from the Food Tank :
- Consume more colors
- Buy food with little packaging
- Purchase in season fruits and vegetables
- Immerse oneself in the topic of agriculture
- Creativity in the kitchen
- Purchase perennial crops
- Reclaim abandoned land
- Build local and global food communities
- Do-it-Yourself (DIY)
- Freeze food to consume later
- Positive outlook
- Utilize crop rotation
- Share conversation and food around the table
Read more at livinggreenmag.com/2013/04/22/lifestyle-...
Monday, April 15, 2013, 3:48 PM
By: Andrea E. Millazzo
Spring is in the air and many of us are beginning to think about what to plant within our gardens. This year, I have decided to go all out -- embellishing the front of the house with wild lavender, sage and bright hanging baskets. In the backyard, I'm taking a different route. I will plant a small organic garden on my trex composite deck -- tomato, basil, lettuce, strawberries; just to name a few. However, the planting of greenery is not only for a healthy food source and grand ambiance showcasing the home. Gardening itself has been proven to assist with stress and bringing inner peace.
Over the weekend, I came across an article titled "Take It Easy -- Natural Stress Relievers" from Simple Truth. Included in the link below, there is good advice on the benefits of gardening. Points of interest include:
- Improving your diet
- Exploring your green thumb
- Get moving
- Engaging the senses
I found this article in recognition of April being National Stress Awareness Month. What do you plan for lessening daily stress? What will be in your garden?
Take It Easy – Natural Stress Relievers - Simple Truth
Thursday, February 7, 2013, 11:56 AM
“Social Master,” one of the newest “Serious U” viral videos produced by American Intercontinental University (AIU), is grabbing the attention of students in bringing social media to a traditional school setting. “Social Master “does just this by following people on Facebook to hash-tagging on Twitter!
The latest marketing campaign advises audiences to review all AIU videos on YouTube. More directly, to spread the word viewers should “clear out the browser cache prior to watching any non-AIU videos on YouTube to prevent non-related videos from moving up the rankings on Google/YouTube” (Social Master). Additionally, “Social Master” encourages the video links to be shared with friends, while posting to Facebook, Twitter, and LinkedIn; among other social media websites. While remaining positive, the video advises students to “Spread the word that AIU is the “Serious U!”
“Social Master” may be reviewed at:
As detailed above “Social Master” is the latest in humorous viral videos utilizing social media to market AIU. Will marketing success depend on student referral through social media and personal recommendation of the university? And is the newest AIU viral video cache clearing technique a genius idea to raise student attendance for this for-profit institution?
Contact Andrea via: twitter.com/76marketing
AIU, The Serious U (2013, January 1). Social Master [Video
Tuesday, December 11, 2012, 12:24 PM
Online professors understand the importance of social marketing tools -- not only intended for administration use. College students enjoy social media such as Twitter.com, Facebook.com and LinkedIn.com and expect these tools to be readily available within the university interface, in which learning takes place.
In past years, schools like American Intercontinental University (AIU) have added social media tools to better engage students. As professor, I understand the importance of Facebook to students. Students view Facebook as a social gathering, if you will, of all important aspects, in current lifestyle activities. As such, AIU incorporated iGoogle, Twitter and Facebook buttons to its main home page, for easier student access. Students connect to social media most desired. Learners also utilize Twitter to update daily status, share relevant stories in a specified program of study, and retrieve references, as support, in weekly assignments due.
Marketing students at Corinthian Colleges utilize www.twitter.com/76marketing to locate current articles, which directly mesh, with concepts discussed. Increasingly, while assessing grades, it is found students utilize articles to support personal experience. Thus, a greater review of marketing is achieved, and students acquire a full understanding of current and on-going marketing trends.
Kaplan University marketing students find course materials within the classroom webliography. The webilography contents include @76marketing and other pertinent course supplements. The American Marketing Association (AMA) provides valuable marketing articles and definitions at www.marketingpower.com Students are also encouraged to follow the AMA’s twitter account at www.twitter.com/marketing_power
In the online education sector, it is not a question whether to include social media to main university websites; it is what media will best assist students in retrieving viable sources to support work, while expanding on unit concepts studied, throughout the course.