Andrea Millazzo-Boban

    • Member Type(s): Expert
      Communications Professional
      Media - Freelancer
      Media - Print Journalist
      Media - Web-only/Blogger
    • Title:Senior Audience Researcher
    • Organization:PR Newswire
    • Area of Expertise:Research, Writing & Education

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    Why is Search Engine Optimization (SEO) Important for any Blog?

    Tuesday, May 28, 2013, 10:59 AM [General]
    0 (0 Ratings)

    Why  is Search Engine Optimization (SEO) important for any blog?

    In “Boost Your Blog’s SEO Mojo with These 6 Simple, Actionable Steps, Ken Lyons of MeasuredSEM outlines the importance in publishing regular blog content to:

    • Build brand awareness
    • Positioning yourself as a thought leader
    • Demonstrating your (or your organization’s) expertise
    • Developing relationships within your niche
    • Fostering an engaged and active community
    • Generating leads


    With this being said, there are many improvements one may make to strengthen a blog’s SEO:


    1. Practice good pagination
    2. Add related posts
    3. Add previous and next posts
    4. Proper use of categories
    5. Vary title tags vs. article titles
    6. Add sharing buttons

    What I found useful is the pagination plug-ins:


    If operating on Wordpress, utilize these easy related plugins:



    Some must have SEO plugins, which allow to vary by post and title:



    Lastly, to assist in increasing content distribution across social channels, share buttons without stealing the show in a disruptive fashion:


    (Lyons, 2013)


      Read more here:

    Did You Remember Earth Day?

    Monday, April 22, 2013, 12:19 PM [General]
    0 (0 Ratings)


    Did You Remember Earth Day?


    By: Andrea Millazzo



    Why should everyone on the planet be concerned with Earth Day? Simply because saving the Earth is important for every living organism on the planet.  I’ve heard time and time again, “so what if I do not recycle.  Like one person is going to make a difference in reversing the harmful effects of trash or pollution.”


    Ever hear these words? And what is your response?


    The simple fact of the matter is we all have a duty to keep our planet clean and safe for those who currently inhibit it, as well as those, who will be born in years to come.

    The article link below from Living Green Magazine includes some interesting tidbits in supporting the “future of food, health, and agriculture”:


    Earth Day Recommendations from the Food Tank :


    • Consume more colors
    • Buy food with little packaging
    • Purchase in season fruits and vegetables
    • Immerse oneself in the topic of agriculture
    • Creativity in the kitchen
    • Purchase perennial crops
    • Reclaim abandoned land
    • Build local and global food communities
    • Do-it-Yourself (DIY)
    • Freeze food to consume later
    • Positive outlook
    • Utilize crop rotation
    • Share conversation and food around the table


    Gardening for Inner Peace - April National Stress Awareness Month

    Monday, April 15, 2013, 3:48 PM [General]
    0 (0 Ratings)

    Sauce Ingredients Stock Photo

    By: Andrea E. Millazzo


    Spring is in the air and many of us are beginning to think about what to plant within our gardens. This year, I have decided to go all out -- embellishing the front of the house with wild lavender, sage and bright hanging baskets. In the backyard, I'm taking a different route. I will plant a small organic garden on my trex composite deck -- tomato, basil, lettuce, strawberries; just to name a few. However, the planting of greenery is not only for a healthy food source and grand ambiance showcasing the home. Gardening itself has been proven to assist with stress and bringing inner peace.


    Over the weekend, I came across an article titled "Take It Easy -- Natural Stress Relievers" from Simple Truth. Included in the link below, there is good advice on the benefits of gardening. Points of interest include:


    • Improving your diet
    • Exploring your green thumb
    • Get moving
    • Engaging the senses


    I found this article in recognition of April being National Stress Awareness Month. What do you plan for lessening daily stress? What will be in your garden?



    Take It Easy – Natural Stress Relievers - Simple Truth

    "Serious You" and Viral Video Marketing

    Thursday, February 7, 2013, 11:56 AM [General]
    0 (0 Ratings)


    “Social Master,” one of the newest “Serious U” viral videos produced by American Intercontinental University (AIU), is grabbing the attention of students in bringing social media to a traditional school setting. “Social Master “does just this by following people on Facebook to hash-tagging on Twitter!

    The latest marketing campaign advises audiences to review all AIU videos on YouTube. More directly, to spread the word viewers should “clear out the browser cache prior to watching any non-AIU videos on YouTube to prevent non-related videos from moving up the rankings on Google/YouTube” (Social Master).  Additionally, “Social Master” encourages the video links to be shared with friends, while posting to Facebook, Twitter, and LinkedIn; among other social media websites. While remaining positive, the video advises students to “Spread the word that AIU is the “Serious U!”

    “Social Master” may be reviewed at:

    As detailed above “Social Master” is the latest in humorous viral videos utilizing social media to market AIU. Will marketing success depend on student referral through social media and personal recommendation of the university? And is the newest AIU viral video cache clearing technique a genius idea to raise student attendance for this for-profit institution?

    Contact Andrea via:


          AIU, The Serious U (2013, January 1). Social Master [Video
                file]. Retrieved from

    How the Education Sector Engages Students in Marketing

    Tuesday, December 11, 2012, 12:24 PM [General]
    0 (0 Ratings)


    Online professors understand the importance of social marketing tools -- not only intended for administration use. College students enjoy social media such as, and and expect these tools to be readily available within the university interface, in which learning takes place.

    In past years, schools like American Intercontinental University (AIU) have added social media tools to better engage students. As professor, I understand the importance of Facebook to students. Students view Facebook as a social gathering, if you will, of all important aspects, in current lifestyle activities. As such, AIU incorporated iGoogle, Twitter and Facebook buttons to its main home page, for easier student access. Students connect to social media most desired.  Learners also utilize Twitter to update daily status, share relevant stories in a specified program of study, and retrieve references, as support, in weekly assignments due.

    Marketing students at Corinthian Colleges utilize to locate current articles, which directly mesh, with concepts discussed.  Increasingly, while assessing grades, it is found students utilize articles to support personal experience. Thus, a greater review of marketing is achieved, and students acquire a full understanding of current and on-going marketing trends.

    Kaplan University marketing students find course materials within the classroom webliography. The webilography contents include @76marketing and other pertinent course supplements. The American Marketing Association (AMA) provides valuable marketing articles and definitions at  Students are also encouraged to follow the AMA’s twitter account at

    In the online education sector, it is not a question whether to include social media to main university websites; it is what media will best assist students in retrieving viable sources to support work, while expanding on unit concepts studied, throughout the course.

    Marketing for Education

    Thursday, December 6, 2012, 4:01 PM [General]
    3.2 (1 Ratings)

    So you are a professional, in marketing, and in the education sector --so what gives? What is all the hype with SEO, or otherwise known as, Search Engine Optimization? Well, simply put, SEO has been in the forefront of marketing for sometime, however many professionals need a crash course in the subject matter to apply to higher education marketing programs.


    So, where to begin? Well, while searching the Internet, the SEOMOZ PRO came into view... "Let's Get You Started: In the Wonderful World of SEO!" The website, is a beginner's guide to SEO, covering tutorials on how SEO works and fundamentals in how to make websites, (education), in our case, search engine friendly.


    At many of the universities, in which I instruct, students looking for quality education are first led to college marketing websites through a basic Internet search. This search possibly originates in or; just to name a few. SEOMOZ PRO, for example allows users to try the tool free for thirty days, where subscribers enjoy free access of dozens of SEO tools and resources. Still not sold? Well, let's define SEO per  SEOMOZ as "the practice of improving and promoting website in order to increase the number of visitors the site receives from search engines. There are many aspects of SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand (2012)."


    So how may this help an education sector marketer? Easy! Utilize SEO to learn various terms, keywords and phrases to bring traffic to your higher education website. More traffic equals more applications, and more acceptance letters, is more revenue for the company! Some of the interesting areas SEOMOZ provides include "how search engines operate, how people interact with search engines, why search engine marketing is necessary, the basics of search engine friendly design and development, keyword research, how usability,  experience and content affect rankings, growing popularity and links, myths and misconceptions of SEO and measuring and tracking success. For more information about the services SEOMOZ provides visit:

     Contact Andrea via:



     The Beginners Guide to SEO. SEOMOZ. Retrieved December 1, 2012 from,

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