Nancy Hassel

    • Member Type(s): Expert
      Communications Professional
      Media - Print Journalist
      Media - Other
    • Title:President & Founder
    • Organization:American Pet Professionals
    • Area of Expertise:Pet Industry Expert

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My Expertise

    My Expertise

      Area(s) of expertise: Pet Industry Expert
      Summary of expertise:
      Pet Industry Expert with 12 years of PR experience for the pet industry. Created and run the first business networking organization for ALL pet professionals -American Pet Professionals, established in Feb. of 2009. Have hosted over 100 in-person networking events and seminars for pet professionals. Co-host B2B trade shows for the pet industry in NYC. On the advisory board of a industry trade show, and a speaker at numerous pet industry events across the country for the past 10 years. Also created and ran a Responsible Dog Ownership program where we taught 2,500 people (without their dogs!) about responsible pet ownership encompassing training, veterinary care, and more.
      Blog/Web site:
      White paper/research:

      Books/articles published:
      Too many articles to list here!
      Women of Influence in the Pet Industry - 2018
      Best Networking Organization on Long Island, NY, 3 years in a row, 2012, 2013, & 2014
      Fortune 52 Award - Women
      Awarded Citizen Citation for creating Responsible Dog Ownership Program - by Town of Islip, NY.

      Prior media experience:
      Featured on local and national television for pet industry events, products, interviews, promos.
      Featured in local and national newspapers about the pet industry.
      Featured in local and national magazines about the pet industry.
      Featured on podcasts and radio about the pet industry.

      Educational background:
      Bachelor's in Communications, television production.
      Story interests:
      Pet Industry Experts needed
      Pet Industry/Pet Businesses
      Social Media
      Animal Rescue Organizations
      Publication history:
      I write for two of my own blogs, and for my main Business
      I freelance for:
      Dogster Magazine
      Pets+ Magazine
      and from time to time Pet Age Magazine, and sometimes a few other pet consumer mags/newspapers.
      Editor of Pet Age Magazine
      Editor of Pets+ Magazine
      Editor of Dogster Magazine

      Special requests:
      Do not send me generalized pet stuff without checking to see if I just wrote about it! :)
      Business Networking - always interested in this, as that is what my business is based on!
      Pet Photography(ers)

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