Does anyone actually enjoy writing about themselves? I agonized over the few words in my Twitter bio. An entire page about me? That’s torture.
For bloggers, however, an About page is essential. You can fight it all you want, but you’ll eventually need to put fingers to keyboard and tell your story.
An About page is your introduction to your audience -- your handshake and greeting that says, “Hi. I’m interesting/funny/smart (or all of the above). You should stick around and chat with me.”
Sure, many readers probably won’t come to your blog through your About page. But after they’ve had their interest piqued with a blog post or two, they’ll want to get to know you, and you need a place where they can do that.
If you find yourself putting off writing your About page, here’s another reluctant writer’s tips for getting it done:
Be honest with yourself. Before you start writing your About page, decide what your blog is going to be about. If it helps, jot down your reasons for blogging. Are you interested in connecting with others in your community? Get personal in your About page. If your goal is to demonstrate authority on a subject, prove it to your readers.
Understanding your intent will give you some direction. If you’re not sure what your reasons are for blogging, here are 7 questions to consider as you start out.
Focus on your readers. I dislike writing about myself, so I find it easier to first think about my readers. Why would someone come to my blog? What do I want my blog to do for them?
Even if writing about yourself doesn’t cause your hands to sweat, it’s still a good idea to focus on your audience’s needs first. Your About page is there to give them a reason to return. Tell them what problem your blog will solve.
Make a connection. Now that you’re focused on your audience and their problems, it’s time to show how your experiences and knowledge will help. Deep down, you know you have something valuable to say; otherwise, you probably wouldn’t blog in the first place.
What makes you a credible authority on the subject, why does your voice have merit? How does your viewpoint differ from other bloggers in your niche? For example, on my personal blog, I initially approached the question of “What is there to do in Cleveland?” as an outsider. I didn’t grow up in the area and am “clue-ing” into some of the city’s places and events for the first time.
Continue reading for more tips on what to include in your blog's About page.