Summary of expertise:
Alfred O'Neill, Healthcare Marketing Strategist and CRM Expert
Alfred O'Neill has over 20 years of pharmaceutical and healthcare marketing experience. O'Neill leads the strategic and creative development of programs that harness the power of building trust and sales through transparency, providing educational programs that motivate consumers and patients.
Prior to joining Ryan TrueHealth, O'Neill was lead strategist for Wunderman NY on all pharmaceutical accounts, including Astra-Zeneca and Pfizer, working on unbranded disease programs, product launches and retention programs. Before joining Wunderman, he was president of Euro RSCG's pharmaceutical interactive agency, Euro life Interaction. At Euro, he carried his experience creating CRM strategies and programs for companies ranging from BMW to IBM over to the world of pharmaceuticals
Patient Power Study -- In May 2007, Ryan TrueHealth fielded this on-line questionnaire in partnership with ICOM. Starting with a base of 300,000 patients with one or more chronic conditions such as hypertension, osteoporosis, diabetes, rheumatoid arthritis, and asthma, 10,000 patients responded to the on-line questionnaire.
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